Sara Lee Frozen Bakery Acquires Superior Cake Products from Hostess Brands
August 1, 2019
Sara Lee Frozen Bakery agreed to acquire Hostess Brands' in-store bakery business Superior Cake Products, Inc. for $65 million in cash, subject to customary post-closing adjustments. The deal (announced August 1, 2019) is expected to close in the third quarter of 2019 and will expand Sara Lee Frozen Bakery's presence in the in-store bakery category while Hostess intends to deploy proceeds to de-lever and pursue strategic options.
- Buyers
- Sara Lee Frozen Bakery
- Targets
- Superior Cake Products, Inc.
- Sellers
- Hostess Brands, Inc.
- Industry
- Food & Beverage
- Location
- Massachusetts, United States
- Transaction Type
- Divestiture
Explore More
Related Acquisitions
-
Starco Brands Acquires Custom Bakehouse
July 15, 2026
Consumer Products
Starco Brands completed its acquisition of Custom Bakehouse on July 15, 2026, adding a new powdered foods and baking mixes manufacturing platform with an expected incremental approximately $20 million in annual revenue. The deal strengthens Starco’s vertically integrated consumer products value chain by expanding manufacturing capabilities, private-label capacity, and brand portfolio relationships (including Sticky Fingers and licensed Marie Callender’s mixes).
-
Cal-Maine Foods Acquires Certain Assets of Van’s Foods Brand
May 12, 2026
Consumer Products
Cal-Maine Foods, Inc. announced it will acquire certain assets of the Van’s Foods business of Sara Lee Frozen Bakery, LLC. The move is intended to diversify Cal-Maine Foods’ business model by expanding its prepared foods B2C retail presence and leveraging its distribution to grow the Van’s brand.
-
Private Investor Acquires Icing on the Cake
April 19, 2024
Food & Beverage
Generational Group advised Icing on the Cake, an ultra-premium retail dessert bakery in Los Gatos, California, on its sale to a private investor. The transaction closed April 19, 2024 and transfers ownership from founder Lynn after nearly 40 years, with the buyer (unnamed) expected to continue the bakery's traditions and local presence.
-
J.M. Smucker to Acquire Hostess Brands for $5.6 Billion
September 11, 2023
Food & Beverage
The J. M. Smucker Co. agreed to acquire Hostess Brands, Inc. for about $5.6 billion including debt in a cash-and-stock deal valued at $34.25 per share. The acquisition expands Smucker’s snacking and convenient consumer occasion strategy with Hostess sweet baked goods and Voortman cookies.
-
Sara Lee Frozen Bakery Acquires Cyrus O'Leary's Pies
February 24, 2020
Food & Beverage
Sara Lee Frozen Bakery signed a definitive agreement to acquire Cyrus O'Leary's Pies, a Spokane-area maker of award-winning frozen and fresh pies. The acquisition expands Sara Lee Frozen Bakery's in-store bakery (ISB) portfolio and gives it a West Coast manufacturing footprint; Cyrus O'Leary's CEO Barclay Klingel will remain in his role reporting to Sara Lee's CEO.
-
Hostess Brands Acquires Voortman Cookies from Swander Pace Capital
January 7, 2020
Food & Beverage
Hostess Brands, Inc. has acquired Voortman Cookies Limited from private equity firm Swander Pace Capital for approximately $320 million (C$425 million) in cash. Voortman, headquartered in Burlington, Ontario, is a premium cookie and wafer manufacturer known for sugar-free and better-for-you products; the deal expands Hostess’s branded snack portfolio and distribution reach across North America and internationally.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.