Sentry Insurance Completes Acquisition of The General from American Family Insurance
January 1, 2025
Sentry Insurance completed its $1.7 billion acquisition of The General, a non-standard auto (NSA) insurance provider, from American Family Insurance. The deal combines Sentry’s Dairyland brand with The General’s direct-to-consumer expertise, with The General adopting as its primary brand for the NSA market moving forward.
- Buyers
- Sentry Insurance
- Targets
- The General
- Sellers
- American Family Insurance
- Industry
- Insurance
- Location
- Tennessee, United States
- Transaction Type
- Buyout
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