Strive Asset Management and Asset Entities Announce Merger to Create First Publicly Traded Bitcoin Treasury Company
September 12, 2025
Strive Asset Management (a subsidiary of Strive Enterprises) and Asset Entities (Nasdaq: ASST) entered into a definitive merger agreement to combine and form a publicly traded Bitcoin treasury company under the Strive brand. The transaction is paired with a $750 million PIPE with potential additional $750 million from warrant exercises (total potential proceeds up to about $1.5 billion) to fund the initial wave of Bitcoin acquisitions and accumulation strategies.
- Buyers
- Strive Asset Management and Asset Entities (combined company), Strive Asset Management (a subsidiary of Strive Enterprises, Inc.), Asset Entities Inc. (reverse merger issuer / surviving public company)
- Targets
- Asset Entities Inc., Strive Enterprises, Inc. (Strive Asset Management subsidiary involved in the merger)
- Industry
- Financial Services
- Location
- Texas, United States
- Transaction Type
- Buyout
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