Trafilea Acquires The BodCon

December 2, 2022

Trafilea, the e‑commerce group behind Shapermint and Truekind, has acquired The BodCon — a virtual annual conference focused on body confidence — and its BodPod podcast. The founders Jess Hunichen and Emily Ward will remain with the business to continue operating The BodCon as a standalone brand; financial terms were not disclosed.

Buyers
Trafilea
Targets
The BodCon
Sellers
Jess Hunichen, Emily Ward
Location
United States
Transaction Type
Buyout

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