Cristiano Ronaldo Takes 10% Stake in Herbalife's Pro2col Platform

February 21, 2026

Cristiano Ronaldo invested $7.5 million to acquire a 10% equity stake in HBL Pro2col Software, LLC, an indirect, wholly owned Herbalife subsidiary that holds the company's Pro2col digital health and wellness platform. The investment includes Ronaldo providing services and sponsorship rights and supports Herbalife's strategy to expand its data-driven, AI-enabled personalized wellness capabilities ahead of broader commercial launches.

Buyers
Cristiano Ronaldo
Targets
HBL Pro2col Software, LLC
Sellers
Herbalife
Location
United States
Transaction Type
Growth capital

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