Visiting Media Joins With Spazious & FirstView to Build a Global Immersive Hospitality Sales Platform

JMI Equity Invests in Visiting Media

January 19, 2023

Cloud & SaaS

JMI Equity has made a strategic growth investment in Visiting Media, a Carlton, Oregon–based provider of a cloud-based sales enablement platform (TrueTour) for the hospitality and events industry. The capital will be used to expand the team, accelerate product innovation and growth; JMI principals Chase Thomet (Director) and Brian Hersman (Observer) will join Visiting Media's board.

Together Group Acquires IMERZA and Visualisation One

February 25, 2025

Marketing & Advertising

Together Group has acquired immersive-technology studios IMERZA and Visualisation One and will integrate them into its Noë & Associates Studios to expand digital-twin, realtime visualization and immersive content capabilities. The acquisitions broaden Together Group's offering for luxury real estate, hospitality, fashion and cultural clients, enabling enhanced experiential technologies across physical and virtual environments; financial terms were not disclosed.

Granicus Acquires Simpleview

September 5, 2024

Software

Granicus has acquired Simpleview, a global provider of CRM, CMS and digital marketing solutions for destination marketing organizations, convention bureaus and venues. The deal expands Granicus's public-sector product capabilities and customer reach — combining Simpleview's destination-marketing platform and client base (1,000+ destinations) with Granicus's government engagement portfolio to serve more than 7,000 organizations worldwide.

Smartly.io Acquires Viralspace.ai

May 13, 2021

Cloud & SaaS

Adtech firm Smartly.io acquired AI-driven creative optimization startup Viralspace.ai, with the deal closing on May 13, 2021. Viralspace.ai — a small, Stanford-founded team with a data-driven creative optimization SaaS and early traction — will operate as an independent business line and be integrated with Smartly.io’s advertising automation platform to enhance creative intelligence and media optimization capabilities.

Mediafly Acquires InsightSquared

January 25, 2022

Cloud & SaaS

Mediafly, a sales and revenue enablement platform, completed the acquisition of revenue intelligence provider InsightSquared on January 25, 2022. The deal combines Mediafly’s content engagement and value-selling capabilities with InsightSquared’s revenue analytics to create an integrated revenue enablement and intelligence platform for B2B revenue teams.

MEDIA Central Group Combines with ShopFully to Create Europe Drive-to-Store Marketing Leader

May 25, 2023

Marketing & Advertising

MEDIA Central Group has combined with ShopFully to form a leading Europe-focused drive-to-store marketing platform. The transaction (backed by Bregal Unternehmerkapital) brings together MEDIA Central, Offerista, Yagora and ShopFully to scale digital capabilities, expand internationally and strengthen retail media offerings; Highland Europe will retain a minority stake and ShopFully's CEO Stefano Portu reinvests and becomes CEO Digital of the combined group.