WarRoom Cellars Acquires SIMI Wine Brand from The Wine Group
November 21, 2025
WarRoom Cellars has acquired the historic SIMI wine brand from The Wine Group. The purchase brings the 1876-founded Sonoma label into WarRoom's portfolio of heritage wine brands as the buyer aims to revitalize SIMI's legacy while relying on partner Total Beverage Solution for distribution.
- Buyers
- WarRoom Cellars
- Targets
- SIMI
- Sellers
- The Wine Group
- Industry
- Food & Beverage
- Location
- California, United States
- Transaction Type
- Buyout
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