Sentry Insurance Acquires The General from American Family Insurance
January 1, 2025
Sentry Insurance completed the $1.7 billion acquisition of The General from American Family Insurance, consolidating its position in the non-standard auto insurance market. The acquisition brings The General's ~1,300 associates into Sentry's organization and will make The General Sentry's primary brand for the NSA market, combining Dairyland's independent agent network with The General's direct-to-consumer expertise.
- Buyers
- Sentry Insurance
- Targets
- The General
- Sellers
- American Family Insurance
- Industry
- Insurance
- Location
- Tennessee, United States
- Transaction Type
- Buyout
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