Tern Acquires Lucia

June 11, 2025

Tern has acquired Lucia, a workforce platform that provides vetted CoPilots and support services for travel advisors. Lucia’s team will join Tern and founder Grace Van Hollebeke will become Head of Marketing and Services as Tern integrates Lucia’s hands-on support into its advisor platform to improve onboarding, automation, and ongoing advisor services.

Buyers
Tern
Targets
Lucia
Location
New York, United States
Transaction Type
Buyout

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