Mixcloud Acquires Encore to Expand Live Music Services

September 23, 2024

Mixcloud has acquired Encore, an online music marketplace founded in 2014 that has facilitated over 50,000 bookings and helped musicians earn roughly £25 million. Encore will continue to operate as an independent brand, with Mixcloud co-founder Nikhil Shah joining Encore as Chairman; financial terms were not disclosed.

Buyers
Mixcloud
Targets
Encore
Location
England, United Kingdom
Transaction Type
Buyout

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