Fortis Acquires Serve First Solutions

July 29, 2025

Fortis, the embedded payments technology provider headquartered in Plano, Texas, has acquired Serve First Solutions, a B2B payment processor based in Costa Mesa, California. The deal is intended to combine Serve First's B2B payment expertise and service model with Fortis' proprietary technology to expand capabilities and accelerate penetration into verticals such as wholesale, distribution, and manufacturing.

Buyers
Fortis
Targets
Serve First Solutions
Location
California, United States
Transaction Type
Buyout

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