E-Commerce Acquisitions in Louisiana

Showing 1 transactions.

  • Brand Velocity Partners Acquires BBQGuys and Blaze Outdoor Products
    September 29, 2020
    Buyer
    Brand Velocity Partners, Manning family (Archie, Cooper, Peyton, Eli), LaDainian Tomlinson, Steve Hutchinson, Landyn Hutchinson, Aberdeen Capital Management, ACE & Company, BPEA Private Equity, Cardinal Capital, The Cordish Companies, Darco Capital, Hermes GPE, Landon Investments, LLC, WhiteHorse Capital
    Target
    BBQGuys, Blaze Outdoor Products
    Industry
    E-Commerce
    Location
    Louisiana, United States
    Type
    Buyout

    Brand Velocity Partners (BVP) acquired BBQGuys, the leading e-commerce retailer of premium grills and outdoor-living products, and affiliated manufacturer Blaze Outdoor Products. The transaction includes a group of strategic and institutional investors (including the Manning family and athlete investors) and WhiteHorse Capital provided term-loan financing and invested in the equity; BVP intends to apply its in-house marketing and brand resources to accelerate growth.

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