E-Commerce Acquisitions in Wisconsin

Prospect Hill Growth Partners (PHGP), a Boston-area private equity firm, has acquired MOTIS Brands from Rotunda Capital Partners. MOTIS is a vertically integrated direct-to-consumer and omni-channel manufacturer and e-commerce operator in the loading, hauling, mobility, automotive and recreational segments; PHGP plans to scale the platform organically and via complementary acquisitions.

High Tide Inc. completed the acquisition of an 80% interest in Fab Nutrition, LLC (operating as FABCBD) for US$20.64 million, paid with cash and High Tide common shares, with a three-year option to acquire the remaining 20%. The deal includes an earn-out tied to 2021 gross revenues and put/call options on the remaining equity, and is intended to expand High Tide’s presence in the U.S. e‑commerce market for hemp‑derived CBD products.

Chicago-based private equity firm Benford Capital Partners and investor Will Daly have acquired Warehouse-Lighting.com, a New Berlin, Wisconsin-based B2B e-commerce distributor of LED lighting fixtures, in a deal where founder James Abraham remains president and retains an ownership stake. The transaction is positioned to support growth and scale the company's e-commerce and distribution capabilities across industrial, commercial, municipal, and residential end markets.