Acquisitions in Brussels, Belgium

Cobepa and Inflexion have completed an acquisition investment in Brussels-based event organiser Easyfairs, with founder Eric Everard reinvesting and joining as an equal partner. The partnership will support geographic expansion through new event launches and geo-cloning, strengthen Easyfairs' data and AI capabilities, and enable further strategic M&A.

Green Mobility Holding (GMH), a Munich-based, Rivean Capital–backed e-bike leasing platform, has acquired Ubike, a Belgian (e-)bike leasing provider founded in 2016. The deal expands GMH’s presence in Belgium—leveraging Ubike’s French-speaking team and Brussels office—while founder Michel Lagasse will remain on the team and reinvest part of his proceeds into GMH.

All in One SEO (AIOSEO), backed by Awesome Motive, has acquired LowFruits, a keyword-research SaaS that helps businesses discover low-competition, high-conversion keywords. The deal will integrate LowFruits' keyword discovery and SERP-analysis capabilities into AIOSEO's WordPress SEO product suite while LowFruits continues to operate independently.

Parabellum Investments, an international private equity firm, has acquired Brussels-based pharma serialization specialist Advanco. Parabellum plans to scale Advanco's ARC serialization software internationally (initial focus: US, Russia and Europe) and pursue further acquisitions to grow the business in the pharmaceuticals market.