Insurance Acquisitions in West Virginia

Choice Financial Group, backed by Northlane Capital Partners, has acquired Mountaineer Insurance Services, a five-branch insurance agency based in Beverly, West Virginia. The Mountaineer leadership team will remain in place as Choice expands its geographic footprint into West Virginia; the transaction closed November 1, 2022 and represents Choice's 11th acquisition since partnering with Northlane.

PCF Insurance Services, a top-20 U.S. insurance brokerage headquartered in Lehi, Utah, has acquired Infuse Insurance, a community-based agency headquartered in Beckley, West Virginia. The deal (terms undisclosed) expands PCF's geographic footprint into West Virginia and brings Infuse access to PCF's back-office resources and partner network to support growth.