Operating Company Business Services

Forward Solutions

Hershey, Pennsylvania, United States

Forward Solutions is a commercial growth platform for manufacturers, combining outsourced sales execution, marketing/demand generation, ecommerce, business intelligence, and related technology to drive measurable growth across multiple industries and channels.

Focus Areas
Outsourced sales and marketing, Manufacturers' representative services, Demand generation

Tracked deals

4

4 tracked deals across 2022-2026.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Addon

4 addon

Forward Solutions Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Forward Solutions. 2 2022 1 2023 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Buyer
    Forward Solutions
    Target
    Sales Lane
    Type
    Addon

    Forward Solutions announced the merger of Sales Lane, a California-based manufacturers' representative firm specializing in lighting and electrical solutions. The combined platform is intended to strengthen electrical industry expertise and expand coverage across California and Northern Nevada with expanded technical support and product offerings.

  • Buyer
    Forward Solutions, Osceola Capital
    Target
    ElectroRep Inc., R/B Sales Corporation, Madigan McCune & Associates, Upper Midwest Utility Sales
    Location
    United States
    Type
    Addon

    Forward Solutions, a portfolio company of Osceola Capital, completed four acquisitions—ElectroRep Inc., R/B Sales Corporation, Madigan McCune & Associates, and Upper Midwest Utility Sales—to establish a new electrical division and expand its StruXur utility, telecom and power division. Two of the acquired firms (ElectroRep and R/B Sales) will be merged into a new electrical supplies division, while Madigan McCune and Upper Midwest Utility Sales will be integrated into Forward Solutions' StruXur utility division to broaden geographic coverage and product offerings.

  • Buyer
    Forward Solutions, Osceola Capital
    Target
    Utility Sales Associates
    Type
    Addon

    Forward Solutions, a portfolio company of Osceola Capital, has acquired Utility Sales Associates, a Chicago-based provider of outsourced sales services for utilities and telecommunications equipment manufacturers. The deal expands Forward Solutions' coverage into the utility and telecom sectors and strengthens its Central U.S. geographic footprint; Utility Sales Associates will operate as a standalone go-to-market brand within the Forward Solutions portfolio.

  • Buyer
    Avision Sales Group, Osceola Capital, Forward Solutions
    Target
    OneSolution, J.J. Shearer Company
    Location
    United States
    Type
    Addon

    Avision Sales Group, an Osceola Capital portfolio company, completed the acquisitions of OneSolution (Alpharetta, GA) and J.J. Shearer Company (Minneapolis, MN) and concurrently formed Forward Solutions as an umbrella go-to-market platform. The transactions fold OneSolution into a new standalone brand within Forward Solutions and fold J.J. Shearer into the Avision brand, expanding the platform's coverage across industrial safety, facility maintenance, cleaning and packaging verticals.

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