Private Equity Firm Business Services

Mayfair Equity Partners

London, England, United Kingdom

Mayfair Equity Partners is a mid-market investor that partners with management teams to build digital leaders, with specialist support across digital transformation, international expansion, and M&A. The firm manages around £2 billion of assets and invests in digital ecosystems.

Focus Areas
Private equity, Technology and consumer investing, Digital ecosystems

Tracked deals

5

5 tracked deals across 2020-2024.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

5 buyout

Mayfair Equity Partners Acquisition Volume by Year

Last 4 years

Acquisition volume by year Annual acquisition counts for the last 4 years for Mayfair Equity Partners. 1 2020 2 2022 1 2023 1 2024

Supporting Data

Recent Transactions

  • Buyer
    Mayfair Equity Partners, VG management team, Crescent Capital Group LP (financing provider)
    Target
    VG
    Location
    Jersey
    Type
    Buyout

    Mayfair Equity Partners has acquired a majority stake in VG, a Jersey-based provider of private wealth, corporate and fund administration services, investing alongside VG's current management team. Crescent Capital Group's European Specialty Lending strategy provided financing to support the transaction; financial terms were not disclosed.

  • Buyer
    Mayfair Equity Partners, TrustedHousesitters management
    Target
    TrustedHousesitters
    Seller
    Rockpool Investments
    Industry
    E-Commerce
    Location
    East Sussex, United Kingdom
    Type
    Buyout

    Mayfair Equity Partners is backing a management buyout of TrustedHousesitters, taking a majority stake alongside the company's management team in a deal that values the business at over $100 million. Rockpool will exit its stake but will reinvest alongside Mayfair; the investment will support product innovation and accelerated growth across the US, UK, Europe and Australia.

  • Buyer
    Mayfair Equity Partners
    Target
    Access Partnership
    Seller
    Mobeus Equity Partners, Access Partnership shareholders
    Industry
    Consulting
    Location
    England, United Kingdom
    Type
    Buyout

    Mayfair Equity Partners has acquired Access Partnership, a London-based technology public policy advisory firm, from Mobeus Equity Partners. The transaction marks an exit for Mobeus after under three years of ownership during which Access grew from ~57 to ~120 employees and revenues increased to over £25 million.

  • Buyer
    Mayfair Equity Partners, Garolla management team (led by Mark McAvoy)
    Target
    Garolla
    Location
    England, United Kingdom
    Type
    Buyout

    Mayfair Equity Partners is backing a management buyout of Garolla, the UK market leader in roller garage doors, and will hold a majority stake to support domestic and international expansion. Garolla manufactures doors at its Leeds facility, operates a DTC franchise model with more than 130 franchisees and 140+ FTEs, and will use the investment to increase installation capacity and grow its DTC capabilities.

  • Buyer
    Mayfair Equity Partners
    Target
    atHome Group
    Seller
    Oakley Capital, Oakley Fund III
    Location
    Luxembourg
    Type
    Buyout

    Mayfair Equity Partners has acquired a majority stake in atHome Group, the leading online classifieds platform in Luxembourg, from Oakley Capital (Oakley Fund III), with Oakley retaining a minority stake. EQT Credit provided committed unitranche financing to support Mayfair's acquisition. atHome operates market-leading property classifieds and has expanded into automotive classifieds and mortgage broking.

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