Operating Company Consumer

Outside Interactive

Boulder, Colorado, United States

Outside Interactive, Inc. (Outside) is a destination for outdoor inspiration, activation, and celebration, operating the Outside+ membership and a network of outdoor media, services, and utility brands (including mapping and active lifestyle apps such as Gaia GPS, Pinkbike, Trailforks, and MapMyFitness).

Focus Areas
Outdoor recreation media, Digital publishing & media, Mapping / trail GPS

Tracked deals

3

3 tracked deals across 2021-2024.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

2 buyout · 1 divestiture

Outside Interactive Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Outside Interactive. 2 2021 1 2024

Supporting Data

Recent Transactions

  • Outside Interactive Acquires MapMyFitness from Under Armour
    August 30, 2024
    Buyer
    Outside Interactive, Inc.
    Target
    MapMyFitness
    Seller
    Under Armour, Inc.
    Industry
    Software
    Location
    Colorado, United States
    Type
    Divestiture

    Outside Interactive, Inc. acquired the MapMyFitness suite of connected fitness apps (including MapMyRun, MapMyRide, and MapMyWalk) from Under Armour, closing on August 30, 2024. The deal expands Outside’s mapping and connected-fitness capabilities, adds MapMyFitness’ 80+ million registered users to Outside’s audience, and scales the buyer’s first‑party data and advertising network.

  • Outside Acquires Pinkbike, CyclingTips, and Trailforks
    July 14, 2021
    Buyer
    Outside
    Target
    Pinkbike, CyclingTips, Trailforks
    Seller
    Radek Burkat, Karl Burkat, Headwater Equity Partners
    Industry
    Media & Entertainment
    Location
    British Columbia, Canada
    Type
    Buyout

    Outside, the Boulder-based active-lifestyle media company, has acquired Pinkbike and its sister brands CyclingTips and Trailforks to expand its leadership in cycling content and mapping technology. The acquisitions bring large audiences and Trailforks' GPS-enabled trail database into Outside's ecosystem and will be integrated with the company's Outside+ membership.

  • Outside Acquires Cairn to Add Subscription Commerce to Membership
    April 15, 2021
    Buyer
    Outside
    Target
    Cairn
    Industry
    E-Commerce
    Location
    Oregon, United States
    Type
    Buyout

    Outside (formerly Pocket Outdoor Media) has acquired Cairn, a Bend, Oregon-based subscription box and commerce platform that curates outdoor gear and products. The acquisition brings Cairn’s subscription, discovery, and commerce capabilities into Outside’s membership ecosystem (Outside+), expanding Outside’s consumer commerce services and benefits for partners and members.

Related Acquisition Pages

E-Commerce Buyers & Acquisitions 1 tracked deal by Outside Interactive. Media & Entertainment Buyers & Acquisitions 1 tracked deal by Outside Interactive. Software Buyers & Acquisitions 1 tracked deal by Outside Interactive. Acquisitions in Colorado 1 tracked deal by Outside Interactive. Acquisitions in Oregon 1 tracked deal by Outside Interactive.

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