Recent Consumer Products Acquisitions
Acquisition Volume in Consumer Products by Year
Last 5 years
This page highlights recent acquisition activity in the Consumer Products industry, with transactions spanning the United States, Italy, Japan and the United Kingdom. Recent deals show a mix of strategic corporate buyers and financial sponsors pursuing brand extensions, category consolidation and platform creation.
Notable examples include Procter & Gamble’s acquisition of Wonderbelly, Essity’s purchase of Edgewell’s feminine care business, and MondeVita’s carve‑out of Raffaele Caruso S.p.A.. Other transactions emphasize regulatory or capability buys—cbdMD adding Bluebird Botanicals’ regulatory science assets—and platform builds such as 26North Partners’ rebrand to Composition Brands.
What Stands Out
- Both financial sponsors and strategic corporates are active buyers — recurring private equity names appear alongside strategic acquirers such as Procter & Gamble and Marubeni.
- Activity is multi‑category: personal care and feminine care (e.g., Essity), skincare and beauty (e.g., RoundTable Healthcare Partners and Colorescience), wellness and CBD (e.g., cbdMD, Zinzino), appliances and premium kitchen brands (e.g., 26North Partners / Composition Brands), watches/jewelry and toys (e.g., American Exchange Group / E. Gluck, ArtCreativity / Wooly Willy).
- Transactions are concentrated in the United States but include cross‑border and local European and Asian deals in Italy, Japan and the UK.
- Common deal forms include carve‑outs and platform builds, majority‑stake acquisitions, all‑share mergers and court‑supervised transactions.
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March 20, 2026
- Buyer
- Skyline Beauty Group
- Target
- LilyAna Naturals
- Seller
- RDM Partners
- Industry
- Consumer Products
- Location
- Mississippi, United States
- Type
- Buyout
RDM Partners announced the completed sale of direct-to-consumer skincare brand LilyAna Naturals to beauty platform Skyline Beauty Group. The acquisition is expected to strengthen Skyline’s growing portfolio and accelerate distribution and continued product innovation across retail, wholesale, and direct-to-consumer channels.
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March 18, 2026
- Buyer
- Nuage Designs
- Target
- Treasury Rentals
- Seller
- Emily Waters
- Industry
- Consumer Products
- Location
- Florida, United States
- Type
- Buyout
Nuage Designs, a Miami-based event rental company, announced it has acquired Treasury Rentals, a South Florida tabletop rental provider. The acquisition expands Nuage into full-service tabletop for events by integrating Treasury Rentals’ inventory into its collection effective immediately.
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- Buyer
- Round 2 Holdings, Praesidian Capital
- Target
- Lionel LLC
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Praesidian Capital-backed Round 2 Holdings completed the acquisition of Lionel LLC, creating the new platform Lionel Brands Group. The combined organization will unify Lionel’s model train heritage with Round 2’s hobby and collectibles brands to drive product innovation, licensing partnerships, and expanded distribution.
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- Buyer
- Henkel
- Target
- Not Your Mother’s Haircare
- Seller
- Main Post Partners
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Henkel has signed an agreement to acquire the U.S.-based hair care and styling brand Not Your Mother’s from private equity firm Main Post Partners. The acquisition is intended to strengthen Henkel’s presence in the North American hair care market and adds a fast-growing brand to its consumer hair portfolio.
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March 6, 2026
- Buyer
- Life EV
- Target
- Rad Power Bikes
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Life EV has completed its acquisition of Rad Power Bikes, a major North American e-bike brand. The Rad Power brand is expected to continue operating under Life EV ownership as the e-bike industry consolidates amid profitability pressure.
-
March 6, 2026
- Buyer
- Jack and Sage
- Target
- Kastlfel
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Addon
Jack and Sage announced it has acquired 100% of the assets, intellectual property, and inventory of sustainable apparel brand Kastlfel. The deal also includes a strategic partnership with Kastlfel’s parent, Ecocentric Brands, which will continue screen print decoration in Denver using the same sustainability-driven standards; financial terms were not disclosed.
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- Buyer
- Trive Capital
- Target
- Adrianna Papell
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Growth capital
Dallas-based private equity firm Trive Capital made a strategic investment into Adrianna Papell, a New York City-based designer of women’s special-occasion apparel. The investment supports Adrianna Papell’s plan to broaden product categories and accelerate growth through underpenetrated channels such as direct-to-consumer and international markets, including potential acquisitions.
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- Buyer
- The Estée Lauder Companies Inc.
- Target
- Forest Essentials
- Industry
- Consumer Products
- Location
- India
- Type
- Buyout
The Estée Lauder Companies entered into an agreement, subject to regulatory approvals, to acquire the remaining interests in Indian luxury beauty brand Forest Essentials. The transaction—expected to close in the second half of 2026—follows Estée Lauder’s earlier minority investment (2008) and increased ownership to 49% (2020), moving to full ownership of the brand.
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March 4, 2026
- Buyer
- Monterey Bay Herb Co.
- Target
- NP Nutra
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Monterey Bay Herb Co. (MBHC) announced it is acquiring NP Nutra, a supplier of specialty nutraceutical ingredients and botanical extracts. The deal expands MBHC’s nutraceutical capabilities with additional SKUs, sourcing expertise, and planned enhancements to processing, quality systems, and commercial footprint, while NP Nutra continues operating from its Carson, California facility.
-
March 3, 2026
- Buyer
- KYT Group, KYT Group and its institutional investment partners
- Target
- Glo Skin Beauty
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
KYT Group and its institutional investment partners acquired premium, clean and clinically rooted skincare brand Glo Skin Beauty to support focused, long-term growth. The deal includes an operator-led leadership transition, with KYT Co-Founder and Managing Partner Kurt Kober assuming CEO.
-
- Buyer
- Blue Monkey Beverage
- Target
- Local Weather
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
Blue Monkey Beverage announced it has acquired Local Weather, a premium coconut water-based sports drink brand. Local Weather will continue operating as an independent brand while leveraging Blue Monkey’s operational expertise and retail distribution network as part of Blue Monkey’s better-for-you beverage portfolio strategy.
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February 26, 2026
- Buyer
- Virginia Green Lawn Care
- Target
- DVH Turf Management
- Seller
- Larry [DVH Turf Management Founder]
- Industry
- Consumer Products
- Location
- Delaware, United States
- Type
- Addon
Virginia Green Lawn Care announced the re-branding and acquisition of DVH Turf Management following a year of partnership, marking an expansion into Delaware’s coastal communities. DVH’s customers will gain access to Virginia Green’s expanded service offerings and online account management tools, while DVH employees will join Virginia Green’s organization and Matt Clary will continue to lead the Rehoboth branch.
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- Buyer
- American Exchange Group
- Target
- E. Gluck Corporation
- Seller
- E. Gluck Corporation
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
American Exchange Group (AEG) has acquired the assets of E. Gluck Corporation and combined the businesses to form E. Gluck Holdings LLC, creating a leading wholesale fashion watch and jewelry company. The deal brings together E. Gluck's heritage in watch design and retail partnerships with AEG's global sourcing, manufacturing scale and distribution network to expand distribution, accelerate product innovation and grow market share across retail channels.
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February 12, 2026
- Buyer
- ArtCreativity
- Target
- Wooly Willy
- Seller
- PlayMonster Group
- Industry
- Consumer Products
- Location
- United States
- Type
- Divestiture
ArtCreativity has acquired the iconic Wooly Willy brand from PlayMonster Group. The deal transfers ownership of the long-running novelty toy to ArtCreativity, which plans to expand the brand globally and develop new products; financial terms were not disclosed.
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February 12, 2026
- Buyer
- K. Hall Studio
- Target
- Homesick BVG, Homesick
- Seller
- WIN Brands Group
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
K. Hall Studio announced it has acquired Homesick BVG, the parent company of the Homesick home fragrance brand. Homesick BVG will continue to operate as a distinct brand within the K. Hall Studio portfolio, supported by expanded operational resources, product development capabilities, and retail reach.
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February 9, 2026
- Buyer
- MasterCraft Boat Holdings
- Target
- Marine Products Corporation
- Seller
- LOR, Inc. (Marine Products' majority shareholder)
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
MasterCraft Boat Holdings (MasterCraft) and Marine Products entered into a definitive agreement for MasterCraft to acquire Marine Products for approximately $232.2 million in a cash-and-stock transaction. The deal combines MasterCraft with Marine Products’ Chaparral and Robalo brands and is valued based on a multiple of Marine Products’ expected EBITDA, with closing targeted for the second quarter of 2026 subject to approvals.
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- Buyer
- MondeVita Italy S.r.l., Mondevo Group
- Target
- Raffaele Caruso S.p.A.
- Seller
- Lanvin Group
- Industry
- Consumer Products
- Location
- Emilia-Romagna, Italy
- Type
- Divestiture
MondeVita, the lifestyle and luxury division of Mondevo Group, completed the acquisition of Raffaele Caruso S.p.A. (Caruso) from Lanvin Group in a strategic carve-out announced Feb. 6, 2026. Caruso, a high-end Italian menswear manufacturer headquartered in Soragna (Parma) with more than 450 employees and roughly €35 million in annual revenue, will serve as the cornerstone of MondeVita's luxury platform; ITTIKAR (Mondevo's AI-native merchant bank) served as exclusive advisor.
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February 2, 2026
- Buyer
- RoundTable Healthcare Partners
- Target
- Colorescience, Inc.
- Seller
- 1315 Capital, Group of shareholders (led by 1315 Capital)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
RoundTable Healthcare Partners has acquired Colorescience, a premium, science-driven skincare and sun protection brand, from a group of shareholders led by 1315 Capital. The transaction will support Colorescience's next phase of growth—accelerating channel penetration, expanding brand awareness, and broadening its product portfolio while leveraging RoundTable's operating resources.
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February 2, 2026
- Buyer
- Bain Capital
- Target
- FineToday Holdings Co., Ltd.
- Seller
- Oriental Beauty Holding (HK) Limited
- Industry
- Consumer Products
- Location
- Japan
- Type
- Buyout
Bain Capital has entered into a definitive agreement with Oriental Beauty Holding (HK) Limited, a CVC Capital Partners–advised fund, to acquire 100% of FineToday Holdings Co., Ltd. Bain Capital will take FineToday private to support its next phase of growth across Japan and broader Asia.
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- Buyer
- Essity
- Target
- Edgewell Personal Care’s feminine care business
- Seller
- Edgewell Personal Care Company
- Industry
- Consumer Products
- Location
- Delaware, United States
- Type
- Buyout
Essity has completed the acquisition of Edgewell Personal Care’s feminine care business for $340 million (cash and debt-free). The deal includes the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for the Playtex brand, plus product portfolio and a production facility in Dover, Delaware.
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January 29, 2026
- Buyer
- Procter & Gamble
- Target
- Wonderbelly
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Procter & Gamble has acquired Wonderbelly, an Austin-based "free-from" digestive wellness brand founded in 2021, adding it to P&G's Personal Health Care digestive wellness portfolio. P&G said the deal will broaden its over-the-counter digestive relief offerings and leverage P&G's scale in innovation, go-to-market execution and supply chain to accelerate Wonderbelly's growth.
-
January 29, 2026
- Buyer
- cbdMD, Inc.
- Target
- Bluebird Botanicals
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
cbdMD, Inc. (NYSE American: YCBD) acquired substantially all assets of Bluebird Botanicals in early January 2026 to integrate Bluebird's regulatory science, safety and IP assets into cbdMD's clinical and toxicology platform. The deal strengthens cbdMD's regulatory-compliance and GRAS capabilities for both broad-spectrum and full-spectrum cannabinoid formulations and is expected to contribute to revenue growth and expanded product safety dossiers.
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January 28, 2026
- Buyer
- Marubeni Corporation, Marubeni Consumer Platform Japan, Inc.
- Target
- ETVOS Co., Ltd.
- Industry
- Consumer Products
- Location
- Osaka, Japan
- Type
- Buyout
Marubeni Corporation (via its Marubeni Consumer Platform Japan subsidiary) has acquired a 100% stake in ETVOS Co., Ltd., a Japanese skincare and cosmetics brand known for products for sensitive skin. Marubeni says the acquisition will serve as a cornerstone for building a Beauty & Health business platform in Japan and is the first investment by Marubeni Consumer Platform Japan.
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January 27, 2026
- Buyer
- Zinzino AB (publ.)
- Target
- It Works!, It Works! Marketing International UC
- Industry
- Consumer Products
- Location
- Florida, United States
- Type
- Buyout
Zinzino AB (publ.) has merged U.S.-based direct sales company It Works! into its group in an all-share transaction, acquiring operational assets of It Works!' U.S. business and 100% of the shares in It Works! Marketing International UC. The fixed purchase price was USD 30 million paid by issuance of Zinzino B-shares, with up to an estimated additional USD 4 million payable in shares based on future sales; Zinzino expects the combination to add more than USD 60 million of revenue in 2026.
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January 23, 2026
- Buyer
- Metagenics, Gryphon Investors
- Target
- Symprove
- Seller
- bd-capital
- Industry
- Consumer Products
- Location
- United Kingdom
- Type
- Addon
Gryphon Investors-backed Metagenics has acquired Symprove, a UK-based probiotic brand, from bd-capital. The deal — terms undisclosed — was completed alongside a strategic debt recapitalization to provide Metagenics with additional capital for organic investment and future M&A; Symprove will continue to be led by CEO Will Bowler.
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- Buyer
- Shenzhen PICEA Robotics Co., Ltd., Santrum Hong Kong Co., Limited
- Target
- iRobot Corporation, iRobot Safe Corporation
- Industry
- Consumer Products
- Location
- Massachusetts, United States
- Type
- Buyout
iRobot completed a court-supervised strategic transaction under its pre-packaged Chapter 11 process, through which Shenzhen PICEA Robotics Co., Ltd. and Santrum Hong Kong Co., Limited (collectively “Picea”) acquired 100% of iRobot’s equity. The closing follows iRobot’s restructuring and results in iRobot emerging as a privately held company wholly owned by Picea.
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January 22, 2026
- Buyer
- Acme United Corporation
- Target
- My Medic (SLED Distribution, LLC)
- Seller
- SLED Distribution, LLC
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Buyout
Acme United Corporation has acquired the assets of SLED Distribution, LLC, which does business as My Medic, for $18.7 million. My Medic, a North Salt Lake, Utah-based direct-to-consumer supplier of tactical, trauma, and emergency response products with roughly $19 million in 2025 revenue and about 40 employees, will continue operating in Utah as Acme expands its product offerings and distribution in the U.S. and Canada.
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January 22, 2026
- Buyer
- Kindred Bravely
- Target
- Storq
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Kindred Bravely has acquired Storq, bringing the design-forward motherhood brand under its umbrella to expand product offerings for mothers from pregnancy through early parenthood. The acquisition launches Storq, Made for Baby by Kindred Bravely, on Kindred Bravely's website and will combine Storq's style-forward baby gear with Kindred Bravely's maternity, postpartum, and breastfeeding essentials to support parents across more stages of early parenthood. Financial terms were not disclosed.
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January 20, 2026
- Buyer
- Bluestone Equity Partners
- Target
- Selkirk Sport
- Industry
- Consumer Products
- Location
- Idaho, United States
- Type
- Growth capital
Bluestone Equity Partners has made a strategic growth investment in Selkirk Sport, the pickleball equipment and sportswear brand, marking Selkirk's first external investment. The capital will support product innovation, omnichannel retail expansion, and targeted international growth across Asia.
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January 20, 2026
- Buyer
- Bansk Group, Coller Capital, Ares Secondaries Funds (Ares Management), Investment funds managed by BlackRock, Churchill, Dextra Partners, Future Standard
- Target
- Arcadia Consumer Healthcare
- Seller
- Existing Arcadia investors
- Industry
- Consumer Products
- Location
- New Jersey, United States
- Type
- Recapitalization
Bansk Group closed a continuation fund to extend its partnership with Arcadia Consumer Healthcare, with the transaction co-led by Coller Capital and Ares Secondaries Funds and supported by investment funds managed by BlackRock, Churchill, Dextra Partners, and Future Standard. The continuation structure provided liquidity to existing investors and supplies capital to accelerate Arcadia's organic and inorganic growth across its portfolio of OTC medicines, vitamins, and personal care brands.
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January 20, 2026
- Buyer
- Yellow Wood Partners, Ares Management Corporation
- Target
- Suave Brands Company, Elida Beauty
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Addon
Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.
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January 16, 2026
- Buyer
- Mayesh Wholesale Florist
- Target
- Sooner Wholesale Florist
- Industry
- Consumer Products
- Location
- Oklahoma, United States
- Type
- Buyout
Mayesh Wholesale Florist acquired Sooner Wholesale Florist, effective January 16, 2026. The transaction adds three Sooner locations in Oklahoma City, Tulsa, and Amarillo to Mayesh’s network, expanding Mayesh’s footprint in Oklahoma and strengthening its Texas presence.
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January 14, 2026
- Buyer
- Goliath
- Target
- Crazy Aaron's
- Industry
- Consumer Products
- Location
- Pennsylvania, United States
- Type
- Buyout
Goliath, the family-owned global games and toy manufacturer, has acquired Crazy Aaron's, maker of Thinking Putty and related sensory play products. Crazy Aaron's will operate as a distinct division headquartered in Pennsylvania as Goliath looks to scale the brand globally and collaborate on R&D, innovation, and international distribution.
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January 12, 2026
- Buyer
- WellSpring Consumer Healthcare, Avista Healthcare Partners
- Target
- DerMend, Recticare
- Seller
- Ferndale Pharma Group
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Addon
WellSpring Consumer Healthcare, an Avista Healthcare Partners portfolio company, has acquired the DerMend and Recticare brands from Ferndale Pharma Group. The add-on expands WellSpring’s therapeutic skincare and OTC product portfolio and strengthens its omni-channel retail and e-commerce distribution; financial terms were not disclosed.
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January 12, 2026
- Buyer
- KEY Investment Partners
- Target
- BellRock Brands, Inc.
- Seller
- Receivership (unnamed)
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
KEY Investment Partners purchased BellRock Brands out of receivership, securing the company's brand assets and providing working capital to refocus and revitalize the portfolio. The assets will be operated under a newly formed company, MM Brands, led by incoming CEO Joe Bayern as the business pursues national brand-building ahead of potential federal cannabis rescheduling.
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January 12, 2026
- Buyer
- Sunderstorm
- Target
- Lime
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Sunderstorm, the California-based maker of KANHA, has acquired Lime, a California pre‑roll brand founded in 2019 that is carried in hundreds of licensed dispensaries. Lime will continue to operate as a distinct brand while leveraging Sunderstorm's manufacturing, supply‑chain and operating infrastructure to scale distribution and expand into national markets.
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- Buyer
- New Directions Aromatics, TruArc Partners
- Target
- Aromatic Fragrances International
- Industry
- Consumer Products
- Location
- Georgia, United States
- Type
- Addon
New Directions Aromatics, a TruArc Partners portfolio company, has combined with Aromatic Fragrances International to create an e-commerce-enabled specialty ingredients and fragrance platform. The deal expands New Directions' U.S. footprint and brings complementary formulation, manufacturing, and digital ordering capabilities to serve beauty, personal care, home fragrance and other consumer brands.
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- Buyer
- Centric Brands
- Target
- Fownes Brothers & Co., Inc.
- Seller
- Fownes Brothers & Co., Inc., Tom Gluckman / Gluckman Family
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Divestiture
Centric Brands acquired select operations, assets, and intellectual property from Fownes Brothers & Co., including key cold-weather accessory licenses (Ugg, Timberland, Cole Haan) and private-label manufacturing agreements with The North Face and lululemon. As part of the deal Andrew Gluckman joins Centric as SVP, Division Head Cold-Weather to support integration and growth of Centric’s accessories platform.
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January 5, 2026
- Buyer
- Laird Superfood, Inc., Nexus Capital Management, LP
- Target
- Navitas LLC
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
Laird Superfood, Inc. completed its previously announced acquisition of all outstanding equity of Navitas LLC for $38.5 million in cash. The deal was funded alongside a concurrent $50.0 million investment of Series A Convertible Preferred Stock to affiliates of Nexus Capital Management, LP.
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December 24, 2025
- Buyer
- Crown Brands Group, Rafar Group (Gelmart International), G72 Holdings
- Target
- Hanky Panky
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
Crown Brands Group, backed by G72 Holdings, has acquired iconic intimate apparel brand Hanky Panky in partnership with Rafar Group (the parent of Gelmart International). Rafar Group will serve as the core operating partner overseeing product, e-commerce and distribution while Hanky Panky founders will remain on the board; the deal is Crown's inaugural acquisition and establishes a new premium consumer brand platform.
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December 23, 2025
- Buyer
- Apollo Funds, Apollo (European Private Equity), Atlantys Investors (advisor)
- Target
- Prosol Group
- Seller
- Ardian
- Industry
- Consumer Products
- Location
- France
- Type
- Buyout
Apollo announced it agreed to acquire a majority stake in Prosol Group, a French fresh food retail operator, from Ardian. Prosol’s existing shareholders and management will reinvest, and the deal is expected to close in Q2 2026 subject to regulatory approvals and customary closing conditions.
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December 16, 2025
- Buyer
- Gordon Brothers
- Target
- Rachel Zoe, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Gordon Brothers has made a majority investment in the intellectual property and related consumer business of the Rachel Zoe brand. Rachel Zoe remains a significant shareholder and will continue as Founder and Chief Creative Officer while Gordon Brothers will expand licensing, product categories, experiences and distribution to drive growth.
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December 16, 2025
- Buyer
- Snapdragon Capital Partners, LLC, Funds managed by Strategic Value Partners, LLC (SVP)
- Target
- Better Being Co.
- Seller
- HGGC, LLC
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Buyout
A syndicate of global investors led by Snapdragon Capital Partners, with financing provided by funds managed by Strategic Value Partners (SVP), has acquired Better Being Co. HGGC has sold its remaining stake and exited the business after an eight-year partnership; the new investors committed a financial reserve to support near-term acquisitions to expand Better Being's brand portfolio and global reach. Better Being, a vertically integrated manufacturer and marketer of dietary supplements and personal care brands (including Solaray and Zhou Nutrition), is headquartered in Utah and employs nearly one thousand people.
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December 16, 2025
- Buyer
- Escalade, Inc.
- Target
- AllCornhole
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Escalade, Inc. has acquired the assets of AllCornhole, a leading supplier of cornhole bags and equipment. The transaction adds AllCornhole to Escalade's Rec Sports portfolio to complement its Victory Tailgate brand and expand Escalade's presence in the tournament-level cornhole market.
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December 10, 2025
- Buyer
- BuDhaGirl
- Target
- Kumali, ShanShan
- Industry
- Consumer Products
- Location
- Île-de-France, France
- Type
- Buyout
BuDhaGirl has acquired French fashion jewelry brands Kumali and ShanShan and launched Zen Collective, a new luxury holding company led by founder Jessica Jesse. The deal expands BuDhaGirl’s European footprint with Paris operations while integrating Kumali as a collection and preserving ShanShan as a distinct Parisian house.
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December 10, 2025
- Buyer
- NiTEO Products, Highlander Partners
- Target
- Faultless Brands
- Seller
- Architect Equity
- Industry
- Consumer Products
- Location
- Missouri, United States
- Type
- Addon
Architect Equity has sold Faultless Brands, the Kansas City–based maker of fabric care and household cleaning brands including Faultless, Niagara, Magic and Bon Ami, to NiTEO Products, a portfolio company of Highlander Partners. Terms were not disclosed; the deal acts as an add-on to NiTEO's platform to expand brand and category capabilities in household and fabric care.
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December 9, 2025
- Buyer
- Maven's MBO Fund II, Other Maven client funds, Covestus
- Target
- UltraDEX, Dentyl
- Seller
- Venture Life Group plc
- Industry
- Consumer Products
- Location
- Berkshire, United Kingdom
- Type
- Growth capital
Maven’s MBO Fund II, together with other Maven client funds, has committed up to £15 million to back Covestus, a Cheltenham-based consumer healthcare platform, to accelerate its buy-and-build strategy. The initial investment will support Covestus’s acquisition of two oral-care brands, UltraDEX and Dentyl, from Venture Life Group plc to strengthen its UK and international oral-care footprint.
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December 4, 2025
- Buyer
- NiTEO Products, Highlander Partners, Monroe Capital LLC, NMP Capital
- Target
- Folexport, Inc. (FOLEX)
- Seller
- Barrett Lash, Patty Lash
- Industry
- Consumer Products
- Location
- Oregon, United States
- Type
- Addon
NiTEO Products, a portfolio company of Highlander Partners, has acquired Folexport, Inc. (FOLEX), a Tualatin, Oregon-based maker of carpet, fabric and hard-surface cleaning products, from Barrett and Patty Lash. The deal expands NiTEO's household products portfolio and is supported by senior financing from Monroe Capital and mezzanine/equity from NMP Capital.
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December 3, 2025
- Buyer
- The Riverside Company, Evive Brands
- Target
- Shine (Shine Window Cleaning)
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Addon
The Riverside Company has invested in Shine (Shine Window Cleaning), which will be integrated as an add-on to Riverside portfolio company Evive Brands. Shine, a Jenison, Michigan–headquartered franchisor operating over 75 territories across 20 states, will join Evive’s home-services platform to accelerate franchise growth and expand residential and commercial exterior services.
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- Buyer
- Kingdom of Threads, Marie Criddle
- Target
- Storymakers Trading Co.
- Seller
- Tomi Ann Hill, Storymakers Trading Co.
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Divestiture
Kingdom of Threads has acquired the TTRPG (tabletop role-playing game) merchandise line from Storymakers Trading Co., expanding its product catalog beyond bookish merchandise into gaming-themed pins, stickers, washi tapes, and greeting cards. The Storymakers brand name will continue under new owner Marie Criddle, who will focus on the fantasy-style state map collection; founder Tomi Ann Hill has transitioned the TTRPG product line to Kingdom of Threads so she can move into a new chapter.
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Frequently Asked Questions
What types of buyers are active in consumer products deals?
Both financial sponsors (recurring names include Salt Creek Capital, Blue Point Capital Partners, Oaktree Capital Management) and strategic corporates (for example Procter & Gamble, Essity, Marubeni) are active acquirers across the sector.
Which sub-sectors are seeing the most acquisition activity?
Recent activity spans personal care and feminine care, skincare and beauty, wellness and CBD, premium kitchen and appliances, watches/jewelry and toys — illustrated by deals such as Essity’s feminine care buy, RoundTable/Colorescience, cbdMD/Bluebird and 26North’s Composition Brands transaction.
Are these deals primarily domestic or cross-border?
Many transactions are U.S.-based, but the record also includes notable cross‑border and non‑U.S. deals in Italy, Japan and the UK — and cross‑border buyer activity such as the court‑supervised acquisition of iRobot by buyers based in China/Hong Kong.
What deal structures appear most often?
Observed structures include asset sales and carve‑outs (e.g., MondeVita/Caruso), majority‑stake and platform acquisitions (e.g., 26North Partners), all‑share mergers (e.g., Zinzino/It Works!) and court‑supervised transactions (e.g., iRobot).