MarineMax Acquires Boatzon to Expand Digital Retail Capabilities
January 5, 2023
MarineMax, through its technology arm New Wave Innovations, has completed the acquisition of Boatzon, an online boat and marine digital retail platform that integrates financing and insurance. The deal brings Boatzon's FinTech and InsureTech capabilities into MarineMax's digital portfolio to accelerate online boat purchasing and improve customer experience across its global dealer and marina network.
- Buyers
- MarineMax, Inc., New Wave Innovations
- Targets
- Boatzon
- Industry
- E-Commerce
- Location
- Florida, United States
- Transaction Type
- Buyout
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