MarineMax Acquires Boatzon to Expand Digital Retail Capabilities

January 5, 2023

MarineMax, through its technology arm New Wave Innovations, has completed the acquisition of Boatzon, an online boat and marine digital retail platform that integrates financing and insurance. The deal brings Boatzon's FinTech and InsureTech capabilities into MarineMax's digital portfolio to accelerate online boat purchasing and improve customer experience across its global dealer and marina network.

Buyers
MarineMax, Inc., New Wave Innovations
Targets
Boatzon
Industry
E-Commerce
Location
Florida, United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.