MarineMax Acquires Boatyard Digital Platform
March 17, 2020
MarineMax, Inc. has acquired Boatyard, an on-demand digital platform for boating, to accelerate its digital customer experience initiatives. Boatyard will operate as an independent brand within MarineMax, with founder Nathan Heber leading the effort as President of Boatyard; financial terms were not disclosed.
- Buyers
- MarineMax, Inc.
- Targets
- Boatyard
- Industry
- Cloud & SaaS
- Location
- Florida, United States
- Transaction Type
- Buyout
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