MarineMax Acquires Boatyard Digital Platform

March 17, 2020

MarineMax, Inc. has acquired Boatyard, an on-demand digital platform for boating, to accelerate its digital customer experience initiatives. Boatyard will operate as an independent brand within MarineMax, with founder Nathan Heber leading the effort as President of Boatyard; financial terms were not disclosed.

Buyers
MarineMax, Inc.
Targets
Boatyard
Industry
Cloud & SaaS
Location
Florida, United States
Transaction Type
Buyout

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