The Brand Leader Acquires Benson Marketing Group

Colangelo & Partners Acquires Majority Stake in WineGlass Marketing

December 4, 2024

Marketing & Advertising

Colangelo & Partners has acquired a majority stake in WineGlass Marketing, a Napa-based digital marketing agency focused on the wine and spirits industry. WineGlass will continue to operate under founder Susan DeMatei while drawing on Colangelo & Partners' PR, branding and trade resources to expand digital capabilities and gain a physical presence in Napa.

Brandmovers Acquires The A Team

June 6, 2024

Marketing & Advertising

Brandmovers, Inc. has acquired The A Team, an award-winning brand development and content creation agency, to expand its creative, shopper marketing, and sweepstakes capabilities. The acquisition strengthens Brandmovers' service offering—combining loyalty technology, digital marketing, and creative services—to provide an integrated, global promotions and loyalty solution for clients ranging from SMBs to Fortune 500 brands.

Simplicity Group Acquires The Leaders Group, Inc.

February 15, 2023

Financial Services

Simplicity Group Holdings, Inc. has entered into a definitive agreement to acquire The Leaders Group, Inc., a national independent broker-dealer based in Littleton, Colorado. The acquisition expands Simplicity's distribution capability into the brokerage general agency (BGA) channel and enhances its ability to support independent financial advisors and BGAs with insurance and securities distribution services.

Creative Brands Acquires Bella il Fiore

January 27, 2022

Consumer Products

Creative Brands (a subsidiary of CBC Group) has acquired Bella il Fiore, a family-owned Tulsa-based maker of sleep, spa and beauty textiles focused on the specialty gift, spa and wellness markets. Creative Brands said the acquisition will expand its women's sleepwear and spa product offerings and leverage its distribution, field sales, telemarketing and web capabilities to grow the Bella brand.

BrandStar Acquires Britton Marketing & Design Group (BMDG)

February 1, 2024

Marketing & Advertising

BrandStar, a Deerfield Beach, Florida-based vertically integrated production and marketing agency, has acquired BMD Agency, LLC (dba Britton Marketing & Design Group) of Fort Wayne, Indiana. The transaction closed on February 1, 2024, with Generational Group advising the seller. BrandStar said the acquisition will expand its creative, branding and full-service marketing capabilities.

Advantage Solutions Acquires Brandshare

May 12, 2022

Marketing & Advertising

Advantage Solutions has acquired Brandshare, an omnichannel brand engagement and sampling agency headquartered in New York City. Brandshare — previously a portfolio company of Aperion Management, LNC Partners, and Ocean Avenue Capital Partners — will continue to be led by CEO Alan Verdun and has approximately 50 employees.