Tracked deals
1713
1713 tracked deals across 2001-2026.
Top Marketing & Advertising Acquirers (2001-2026)
Buyer mix
Strategic-led
1482 strategic · 652 pe
Top trend
Volume peaked in 2022
312 tracked deals announced in 2022.
Primary Insight
What Stands Out
- Common deal focus areas include integrated media, brand strategy, PR/communications, and performance marketing content.
- Buyers often position acquisitions as capability expansions—adding technology, media relationships, measurement, or sales-enablement functions.
- Geographic activity shows notable U.S. concentration alongside Australia and the U.K. (including New South Wales and London).
- Some deals emphasize maintaining brand identity and client continuity for the acquired agency (e.g., Meet The People / The LOOMIS Agency; Residence / GateMaker).
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Mountaingate Capital | 25 | Growth-focused private equity firm that partners with fou... | PE |
| LDC | 21 | UK-based growth and mid-market private equity investor (p... | PE |
| WPP | 15 | Global advertising and communications holding company; pr... | Strategic |
| Trinity Hunt Partners | 13 | Growth-oriented private equity firm focused on building l... | PE |
| H.I.G. Capital | 11 | Global private equity and alternative assets investment f... | PE |
| Stagwell | 11 | Global marketing and communications network that combines... | Strategic |
| Accenture | 10 | Global professional services company offering strategy, c... | Strategic |
| O2 Investment Partners | 9 | Midwestern private equity firm investing in lower-middle-... | PE |
| Publicis Groupe | 9 | Global communications and advertising group offering crea... | Strategic |
| Ruder Finn | 9 | Global integrated communications and marketing agency pro... | Strategic |
Acquisition Volume in Marketing & Advertising by Year
Last 10 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
July 31, 2026
- Buyer
- Providence Equity Partners
- Target
- THE·TEAM
- Seller
- Casey Wasserman
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Providence Equity Partners made an additional investment in THE·TEAM to finance the acquisition of founder Casey Wasserman’s remaining ownership interest. The deal is expected to close in the second half of 2026, after a competitive sale process, with Providence remaining the majority investor.
-
July 31, 2026
- Buyer
- WealthReach
- Target
- AdvisorRankings
- Seller
- Brent Carnduff
- Industry
- Marketing & Advertising
- Type
- Buyout
WealthReach, an AI-powered organic growth platform for registered investment advisors, announced it has acquired AdvisorRankings. The deal brings advisor-specific SEO and AI search optimization expertise in-house and will add a done-for-you offering to WealthReach’s existing advisor website and organic growth engines.
-
- Buyer
- AI Digital
- Target
- Barcelona-based creative agency (name not disclosed)
- Industry
- Marketing & Advertising
- Location
- Spain
- Type
- Addon
AI Digital has acquired a Barcelona-based creative agency to expand the design and art direction capabilities of its AI Creative Studio. The acquired agency’s name and deal terms were not disclosed, and the studio will operate as an always-available production partner for AI Digital’s brand and agency clients.
-
July 17, 2026
- Buyer
- Brunner
- Target
- AdSkate
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Type
- Buyout
Brunner, an independent integrated marketing agency headquartered in Pittsburgh, announced its acquisition of AdSkate, an AI-powered creative analytics and marketing intelligence platform. The deal will integrate AdSkate’s technology, talent, and product expertise into Brunner’s marketing intelligence solutions to enhance creative testing, predictive performance modeling, audience insights, and AI-enabled campaign optimization.
-
July 17, 2026
- Buyer
- Meet The People (MTP)
- Target
- The LOOMIS Agency, iluminere
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Type
- Addon
Meet The People (MTP) announced its expansion into the South by acquiring Dallas-based The LOOMIS Agency and its digital marketing arm, iluminere. The acquisition adds brand strategy and integrated media capabilities while strengthening MTP’s healthcare and QSR sector coverage and establishing Dallas as a hub for growth.
-
July 14, 2026
- Buyer
- Clario Group
- Target
- Ted Miller Group (TMG)
- Seller
- Ted Miller
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
Clario Group, a global integrated communications and advisory firm, announced the acquisition of Ted Miller Group (TMG), a Miami-founded boutique PR agency. The deal expands Clario’s integrated communications capabilities by adding TMG’s technology-focused PR expertise, media relationships, and strategic storytelling/client roster.
-
July 7, 2026
- Buyer
- Banzai International
- Target
- ConnectAndSell
- Industry
- Marketing & Advertising
- Type
- Buyout
Banzai International completed its previously announced acquisition of substantially all assets of ConnectAndSell for $13.2 million. ConnectAndSell provides an AI sales acceleration platform used by about 250 B2B organizations and facilitates millions of live customer conversations annually.
-
- Buyer
- FINN Partners
- Target
- Honner
- Industry
- Marketing & Advertising
- Location
- New South Wales, Australia
- Type
- Buyout
FINN Partners has acquired Honner, a Sydney-based financial and corporate communications agency with about 25 employees. The deal expands FINN’s Asia Pacific footprint in Australia and strengthens its financial services marketing and communications capabilities across the region.
-
July 1, 2026
- Buyer
- Moburst
- Target
- Hyperzon
- Industry
- Marketing & Advertising
- Location
- Bulgaria
- Type
- Addon
Moburst, a digital marketing and AI-powered solutions agency, announced its acquisition of Hyperzon, a full-scale Amazon marketing agency. The deal will operate Hyperzon as “Hyperzon by Moburst,” expanding Moburst’s dedicated Amazon marketplace capabilities for product listing optimization, content/creative, storefront management, media buying, and performance improvement.
-
June 30, 2026
- Buyer
- Midwest Direct
- Target
- Patton-Kiehl Group, Inc.
- Industry
- Marketing & Advertising
- Location
- Virginia, United States
- Type
- Buyout
Midwest Direct acquired Patton-Kiehl Group, Inc., a direct mail and marketing support services provider based in Woodford, Virginia. The acquisition closed on June 30, 2026, with Generational Group Capital Markets serving as the transaction advisor.
-
- Buyer
- Martis Capital Management, LLC
- Target
- Deerfield Group
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Type
- Buyout
Martis Capital Management, LLC, a healthcare-focused private equity firm, acquired a majority equity stake in Deerfield Group, a healthcare marketing, communications, media, and technology agency. The investment is intended to accelerate Deerfield’s capability expansion, bolster offerings, develop new technology solutions, and further its “Agency of Intelligence” strategy combining human expertise and AI.
-
- Buyer
- Yes&
- Target
- Modo Modo
- Seller
- Moira Vetter
- Industry
- Marketing & Advertising
- Location
- Georgia, United States
- Type
- Addon
Yes& announced it has acquired Modo Modo, a B2B-focused agency based in Atlanta. The acquisition expands Yes&’s capabilities in B2B branding, strategic marketing, sales enablement, and omnichannel media while deepening its Atlanta presence.
-
June 23, 2026
- Buyer
- Infinite
- Target
- Greentarget UK (Greentarget UK, GT)
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Addon
International communications and reputation management firm Infinite announced its acquisition of Greentarget UK, a specialist financial and professional services communications agency based in London. The deal more than doubles Infinite’s London footprint and follows Infinite’s recent acquisition of Dukas Linden Public Relations to build a transatlantic strategic communications platform across the US, UK, and broader Europe.
-
- Buyer
- Walmart Inc.
- Target
- Vibe.co
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Walmart entered into an agreement to acquire Vibe.co, a self-serve connected TV (CTV) advertising platform for small and mid-sized businesses and mid-market brands. The deal is intended to bring Vibe.co’s self-serve CTV capabilities into Walmart Connect to improve access, closed-loop measurement, and campaign activation across Walmart’s and the wider CTV ecosystem. Terms were not disclosed, and the transaction is expected to close by the end of Walmart’s fiscal year 2027.
-
June 18, 2026
- Buyer
- Scorpion
- Target
- 1SEO Digital Agency
- Seller
- Skyharbor Capital Partners
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Type
- Buyout
Scorpion, a provider of digital marketing and technology solutions for local businesses, announced it acquired 1SEO Digital Agency, a Philadelphia-based marketing agency founded in 2009. 1SEO clients are expected to gain access to Scorpion’s RevenueMAX platform and exclusive technology partnerships and integrations, with 1SEO’s CEO BJ Bergey continuing with the combined company.
-
- Buyer
- Havas
- Target
- Archrival
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Havas announced it has acquired a majority stake in Archrival, a U.S.-based youth culture and experiential activation agency. The deal is intended to accelerate Havas Play’s expansion in North America and strengthen capabilities in sports marketing, creator engagement, and brand experiences, including using Havas’ Converged.AI operating system.
-
June 15, 2026
- Buyer
- Residence
- Target
- GateMaker
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Residence, a network of creative companies headquartered in Los Angeles, added GateMaker, a 360° influencer marketing agency. Residence will provide resources and shared services while GateMaker keeps its brand, talent, and creative edge.
-
- Buyer
- Mile Marker
- Target
- LIFT
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Mile Marker, a modern omnichannel media agency, announced the acquisition of LIFT, a performance content and creative agency. The deal aims to integrate media, content, technology, and data into a unified system to drive measurable marketing outcomes across the customer journey.
-
June 11, 2026
- Buyer
- Fernando Sánchez Servitje
- Target
- Legion Advertising LLC
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Fernando Sánchez Servitje has acquired Legion Advertising LLC and now serves as its sole owner and CEO. The agency is positioning for expanded growth across U.S. Hispanic and cross-border (U.S.–Latin America) markets using a streamlined, integrated strategy/creative/execution model.
-
June 11, 2026
- Buyer
- Factua
- Target
- Intelsio
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Type
- Buyout
Factua acquired Intelsio, a performance marketing and customer acquisition agency with more than a decade of experience serving leading consumer brands. The deal combines Intelsio’s affiliate/partner, pay-per-call, and lead-generation expertise with Factua’s AI-powered marketing platform and data/identity infrastructure. Financial terms were not disclosed, and Intelsio’s leadership and team are expected to remain in place serving existing clients.
-
June 10, 2026
- Buyer
- KNB Communications, Sōvyn
- Target
- Roketto
- Industry
- Marketing & Advertising
- Location
- British Columbia, Canada
- Type
- Buyout
KNB Communications announced the acquisition of Canada-based digital agency Roketto and rebranded the combined firm as Sōvyn. The deal expands capabilities across generative engine optimization (GEO), web design and development, digital advertising, inbound marketing, automation, and digital strategy for healthcare, life sciences and technology clients.
-
June 10, 2026
- Buyer
- Accenture, Accenture Song
- Target
- Whalar
- Seller
- Whalar Group
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Accenture Song has agreed to acquire creator and social agency Whalar from Whalar Group. The deal is intended to expand Accenture Song’s creator economy capabilities, helping brands connect social commerce, AI-driven discovery, and customer experiences. Financial terms were not disclosed, and completion remains subject to customary closing conditions.
-
- Buyer
- Creative Edge
- Target
- NeigerDesign & Strategic Marketing
- Seller
- Carol Neiger
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Creative Edge and NeigerDesign & Strategic Marketing announced the completion of an integrated growth-marketing partnership under which NeigerDesign became a Creative Edge company. The integration took effect August 1, 2025, and the firms completed operational integration before publicly announcing the expanded combined offering.
-
June 5, 2026
- Buyer
- Everything Branding
- Target
- Darlington Marketing Co.
- Seller
- Cyndi Darlington
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Everything Branding, a San Diego-based public relations and performance marketing agency, announced it has acquired Darlington Marketing Co. (DMC), a Southern California food, grocery, and restaurant marketing agency. The combined firm will operate under the Everything Branding name and offers an expanded suite of integrated marketing and communications services for local, national, and international clients.
-
June 4, 2026
- Buyer
- EducationDynamics
- Target
- Net Natives
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Buyout
EducationDynamics, a higher education marketing, reputation, and enrollment management firm, announced it has acquired UK-based Net Natives, a technology-enabled enrollment marketing agency. The combined organization serves more than 400 institutional clients across 50+ countries and will integrate EducationDynamics’ EDDY Intelligence platform (AI and data analytics) with Net Natives’ Akero platform (marketing-to-enrollment attribution and optimization).
-
- Buyer
- Interluxe Group
- Target
- adMixt
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Type
- Buyout
Interluxe Group, a luxury marketing agency, acquired adMixt, a performance marketing agency with proprietary technology and expertise across Meta, Google, TikTok, and other digital platforms. The deal strengthens Interluxe’s Optima platform by combining first-party affluent audience data with adMixt’s paid media optimization, analytics, and full-funnel measurement.
-
- Buyer
- Aizy
- Target
- Uptmz
- Industry
- Marketing & Advertising
- Location
- Netherlands
- Type
- Buyout
Dutch AI marketing software company Aizy acquired performance marketing software company Uptmz to create an integrated advertising platform across Google, Microsoft, and Meta. The combined platform now serves more than 600 customers and aims to combine software, AI-driven optimization and automation, and strategic human support within a single ecosystem.
-
May 26, 2026
- Buyer
- Wild Thang
- Target
- Partridge Peartree Promotions (PPP)
- Industry
- Marketing & Advertising
- Location
- Northern Ireland, United Kingdom
- Type
- Addon
Wild Thang, a U.K.-based print and promotional merchandise distributor, has acquired Partridge Peartree Promotions (PPP), a promo firm based in Derry (Londonderry), Northern Ireland. The deal adds a Northern Ireland location and is intended to strengthen Wild Thang’s service capabilities, with a target of £20 million in revenue within three years.
-
May 20, 2026
- Buyer
- Chrysalis Holdings, LLC
- Target
- Moburst
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Growth capital
Moburst, a mobile-first digital marketing and AI-powered solutions provider, announced a $11.8 million investment from Chrysalis Holdings, LLC. The equity purchase supports Moburst’s continued service delivery to NewDay USA and accelerates development of Moburst’s AI-driven products and Growth Labs initiative.
-
May 19, 2026
- Buyer
- Sky High Marketing
- Target
- In the Bag Promotions
- Seller
- Lori Reading (President, In the Bag Promotions)
- Industry
- Marketing & Advertising
- Location
- Idaho, United States
- Type
- Addon
Sky High Marketing has acquired In the Bag Promotions and plans to open a new Boise, Idaho office to expand its operations in the West Coast region. The deal adds laser engraving and premium printed media services, strengthening Sky High Marketing’s embroidery and screen-printing capabilities.
-
- Buyer
- Mistplay
- Target
- MyChips SRL
- Seller
- MAF
- Industry
- Marketing & Advertising
- Location
- Italy
- Type
- Buyout
Mistplay announced the acquisition of MyChips SRL, a subsidiary of MAF, to expand its LoyaltyPlay global rewarded advertising network. The deal adds MyChips’ inventory across hundreds of apps in North America, APAC, and Europe, giving advertisers more scale and flexibility for user acquisition and ROAS.
-
VeraData Holdings Merges With Avalon Consulting to Expand Omnichannel Nonprofit Fundraising PlatformMay 3, 2026
- Buyer
- VeraData Holdings
- Target
- Avalon Consulting
- Industry
- Marketing & Advertising
- Type
- Buyout
VeraData Holdings and Avalon Consulting announced a merger that unites Avalon's strategic fundraising expertise with VeraData's Donor Science, Creative Science, and Media Science capabilities. The combined VeraData Group positions the parties to deliver an integrated omnichannel fundraising enterprise for nonprofit organizations, combining fundraising intelligence, creative strategy, and multi-channel execution under one structure.
-
May 1, 2026
- Buyer
- The Martin Group
- Target
- Mr. Smith Agency
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Addon
The Martin Group, an integrated marketing communications firm headquartered in Buffalo, New York, acquired Mr. Smith Agency, a Western New York creative, brand strategy, and content studio. The deal adds Mr. Smith as a distinct division within The Martin Group, with all eight employees (including founder Rob Dimmer) joining the firm; the financial terms were not disclosed.
-
- Buyer
- D2E Labs
- Target
- Knoza, Market Defense
- Industry
- Marketing & Advertising
- Location
- Washington, United States
- Type
- Addon
D2E Labs acquired Knoza to expand Market Defense’s full-funnel marketplace and digital marketing capabilities. Knoza adds a performance-driven marketplace agency approach focused on on- and off-Amazon growth for emerging brands, integrating with Market Defense’s broader platform and technology across channels like Meta, Google, Amazon, TikTok, Target, Ulta, and Walmart.
-
- Buyer
- Strategic operator (name not disclosed)
- Target
- Full-service marketing agency based in the Southeast (name not disclosed)
- Seller
- Seller (name not disclosed)
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
A full-service marketing agency serving national brands in the U.S. Southeast was acquired by an unnamed strategic operator. The acquired business generated more than $5 million in annual revenue and had a team of 20+ creative professionals delivering large-scale campaigns and retail-ready content.
-
- Buyer
- Keller Williams Realty, LLC
- Target
- Michael Lewis Marketing Suite
- Seller
- Michael Lewis (founder)
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Keller Williams Realty, LLC (KW) has acquired Michael Lewis Marketing Suite (MLMS), a marketing services provider that supports KW-affiliated real estate agents and brokerages. MLMS will be brought fully in-house to strengthen KW’s agent branding and “list-to-close” marketing tools, with founder Michael Lewis serving in an advisory role during integration.
-
April 17, 2026
- Buyer
- Brkthru
- Target
- Gigawatt
- Industry
- Marketing & Advertising
- Location
- Wisconsin, United States
- Type
- Buyout
Brkthru, a performance-driven media and marketing services company, announced it has acquired Gigawatt, a Milwaukee-based programmatic media partner for agencies and brands. The deal is intended to expand Brkthru’s integrated, full-funnel media and marketing capabilities and deepen expertise in hospitality and tourism marketing. Financial terms were not disclosed.
-
April 15, 2026
- Buyer
- Viant Technology Inc.
- Target
- TVision Insights
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Viant Technology entered into a definitive agreement to acquire TVision Insights for total consideration of $40.0 million, including $22.5 million in cash and $17.5 million in Viant Class A common stock. The deal is aimed at strengthening Viant’s AI-powered programmatic advertising platform by integrating TVision’s second-by-second attention measurement signals into Viant’s buying and intelligence layer.
-
April 15, 2026
- Buyer
- 24 Seven
- Target
- Crawford Group
- Seller
- Judy Crawford (founder and CEO of Crawford Group)
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
24 Seven, a marketing, creative, and tech-focused talent solutions firm, announced its acquisition of Crawford Group. The deal is 24 Seven’s 13th acquisition and is intended to expand Crawford Group’s event capabilities and marketing expertise across the full marketing lifecycle.
-
April 14, 2026
- Buyer
- Harvest Group
- Target
- Cartograph
- Seller
- Chris Moe (Founder of Cartograph)
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Addon
Harvest Group, an integrated commerce agency for high-growth consumer brands, announced it has acquired Cartograph, a full-service Amazon agency specializing in performance marketing and emerging brand growth on Amazon. The deal is expected to approximately double Harvest Group’s Amazon-focused business and team, expanding its digital commerce and media capabilities across the Amazon ecosystem.
-
April 14, 2026
- Buyer
- Havas
- Target
- Acento Public Affairs, Ctrl Digital, Styleheads, Eyesight
- Industry
- Marketing & Advertising
- Location
- France
- Type
- Addon
Havas reported strong first-quarter 2026 performance and said it continued its bolt-on acquisition strategy by acquiring majority stakes in four agencies. The acquisitions include Acento Public Affairs (Spain), Ctrl Digital (Sweden), Styleheads (Berlin, Germany), and Eyesight (France), strengthening H/Advisors advisory services, CSA analytics/activation capabilities, Havas’ cultural marketing/creator relations offerings, and Maison BETC’s luxury fashion events work.
-
April 14, 2026
- Buyer
- Sparq Designs
- Target
- Kip Hunter Marketing (KHM)
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Type
- Buyout
Sparq Designs, a Pittsburgh-based creative agency, and Kip Hunter Marketing (KHM), a Fort Lauderdale-based full-service brand marketing and PR agency, announced they are merging into a single integrated firm. The combined company will offer cross-market services in Pittsburgh, South Florida, and nationwide, combining branding and digital performance with PR, media outreach, events, and experiential campaigns.
-
April 9, 2026
- Buyer
- Salem One
- Target
- SmashBrand
- Industry
- Marketing & Advertising
- Location
- North Carolina, United States
- Type
- Buyout
Salem One, a portfolio company of Granite Creek Capital Partners, announced it has acquired SmashBrand, a fully integrated brand development agency focused on consumer-packaged goods (CPG). SmashBrand will continue operating under its own brand, leadership team, and proprietary methodology while Salem One brings complementary marketing execution capabilities.
-
- Buyer
- Levanta
- Target
- Perch+
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Levanta announced it has acquired Perch+, expanding Levanta’s affiliate marketplace with an Amazon-focused network of sellers and publishers. The combined platform is expected to broaden creator-driven affiliate infrastructure and add unified affiliate/creator program capabilities across Amazon, Shopify, and Walmart, with new features like Paid Placements.
-
April 6, 2026
- Buyer
- Publicis Groupe
- Target
- 160over90
- Seller
- WME Group
- Industry
- Marketing & Advertising
- Type
- Buyout
Publicis Groupe has entered into a definitive agreement to acquire 160over90, a global sports and culture-first marketing agency and a division of WME Group. The deal will integrate 160over90 with Publicis Sports to create a unified, end-to-end data-driven sports marketing platform powered by Publicis technology and Epsilon data.
-
April 5, 2026
- Buyer
- Capstone Point Holdings, LLC
- Target
- Entertainment Media division of Optimal (operating as Optimad Media)
- Seller
- Optimal
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Capstone Point Holdings, LLC acquired the Entertainment Media division of Optimal, a portfolio company managed by ORIX Capital Partners. The acquired business will operate under its legacy name, Optimad Media, continuing to be led by founder Kevin Weisberg.
-
April 2, 2026
- Buyer
- EagleTree Capital, Monroe Capital LLC
- Target
- The Opus Group
- Seller
- Growth Catalyst Partners
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Investment funds managed by EagleTree Capital have acquired The Opus Group, a global network of experiential, event, and brand marketing agencies. The deal is backed by senior secured credit financing arranged by Monroe Capital. Terms of the transaction were not disclosed.
-
April 1, 2026
- Buyer
- Mountaingate Capital
- Target
- UpSwell Marketing
- Industry
- Marketing & Advertising
- Location
- Georgia, United States
- Type
- Buyout
Mountaingate Capital, a Denver-based private equity firm, announced that it has acquired UpSwell Marketing, a vertically focused, technology-enabled direct response marketing platform. UpSwell provides performance direct mail and digital marketing solutions for location-based services businesses, differentiated by proprietary closed-loop attribution technology.
-
- Buyer
- Mistplay
- Target
- Connected Rewards
- Seller
- Mobivity Holdings Corp.
- Industry
- Marketing & Advertising
- Location
- Canada
- Type
- Buyout
Mistplay has completed its acquisition of Connected Rewards from Mobivity Holdings Corp., finalizing a definitive agreement announced in January 2026. Connected Rewards is being integrated into Mistplay’s LoyaltyPlay platform to expand rewarded loyalty and bridge mobile gameplay engagement with real-world commerce.
-
April 1, 2026
- Buyer
- Swipe Savvy
- Target
- GiftAMeal
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Swipe Savvy, a customer engagement and rewards platform, announced it has acquired GiftAMeal, a restaurant marketing platform that enables diners to trigger meal donations to local food banks via QR-photo sharing. GiftAMeal will continue operating as a standalone offering and as part of Swipe Savvy’s Points for Purpose program, with founder Andrew Glantz joining Swipe Savvy as Vice President of Strategic Partnerships.
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Frequently Asked Questions
What types of companies are being acquired in marketing and advertising?
Recent deals include advertising/creative agencies, PR and communications firms, and marketing technology platforms (such as connected TV and AI sales acceleration).
Which geographies show up most in recent marketing & advertising acquisitions?
The most frequent recent locations are across the United States, with additional deals in Australia (e.g., New South Wales) and the United Kingdom (e.g., London).
Do acquisitions in this sector tend to focus on creative services or technology?
Both. Many transactions are framed as combining creative/strategic capabilities with technology, data, measurement, or sales-enablement features.
Do acquired agencies usually keep their brand after an acquisition?
Several deals explicitly reference retaining brand identity and/or client relationships—for example, The LOOMIS Agency and iluminere under Meet The People, and GateMaker under Residence.
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