Marketing & Advertising Acquisitions

Bully Pulpit International (BPI) has acquired Propper Daley, a culture-first social impact agency founded by Greg Propper. Propper Daley will rebrand to BPI immediately, with its 25-person team integrating into BPI’s U.S. organization, while its entertainment philanthropy practice will continue as Propper Daley BPI. Financial terms were not disclosed.

Opus Agency, part of The Opus Group, announced the acquisition of Asia-Pacific experiential marketing agency The Company We Keep (The CWK). The deal expands Opus Agency’s reach in fast-growing APAC markets by adding localized event and brand experience capabilities across Australia, Singapore, and New Zealand.

Adams Outdoor Advertising announced it has acquired Riley (Patriot) Outdoor, expanding its out-of-home advertising footprint in North Carolina, particularly the Piedmont Triad region. The deal adds Riley (Patriot) Outdoor’s inventory of 201 billboard faces and 7 digital displays across 12 counties in eastern North Carolina, strengthening Adams Outdoor’s market reach in the state.

Vision Graphics, LLC, alongside Banner Capital Management, LLC, acquired Queen of Wraps, a Utah-based provider specializing in commercial vehicle wraps and large-format graphics. Queen of Wraps will operate as a wholly-owned subsidiary of Vision Graphics, while founder Bryan Griffith and the Griffith family will remain significant owners in the combined Vision Graphics business. Financial terms were not disclosed.

MSQ has acquired German customer experience digital agency UDG (United Digital Group) to expand its pan-European digital customer experience and technology capabilities. UDG, a roughly €40m revenue agency with around 350 employees across Germany and Spain, will continue to be led by Co-Managing Partners Mathias Reinhardt and Florian Frey. UDG previously operated as part of PIA Group, which is owned by private equity firm Equistone.

Geiger acquired U.K.-based Brandelity Ltd., a promotional products distributor headquartered in Windsor, with financial terms undisclosed. The business will operate as “Brandelity, a Geiger Company,” and Geiger has retained all Brandelity employees as it continues expanding in the U.K. and broader European promotional products market.

Outbrain agreed to acquire adtech firm Teads for $1 billion, creating a combined end-to-end, full-funnel advertising platform for the open internet and connected TV. Teads is owned by Altice International, and the transaction provides cash to support Altice’s balance sheet while expanding Outbrain’s video and branding capabilities.

Shoreview Industries LLC partnered with Go Local Interactive, a provider of digital marketing services focused on organic, paid, and web solutions. ShoreView partnered with Go Local’s founders to support the company’s continued growth; Go Local is headquartered in Overland Park, Kansas and serves clients across the United States.

TGI Sport, jointly owned by Bruin Capital and Quadrant Private Equity, has acquired virtual advertising technology specialist Supponor in a deal valued at about €100 million (US$108 million). Supponor will be integrated into TGI Sport’s technology division alongside prior acquisitions, strengthening TGI Sport’s end-to-end virtual media and advertising capabilities for sports rights holders, broadcasters, and brands.

Rockbridge Growth Equity made a majority investment in Vici Media Inc., a provider of white label digital marketing and advertising solutions. The investment forms Rockbridge’s new digital media platform, with Vici’s founder Todd Schumacher and other founding leaders retaining minority stakes and continuing to lead the business. Financial terms were not disclosed.

eLocal, a Brookfield company providing performance-driven marketing solutions, announced it has acquired Bunker Hill Labs, a multi-vertical lead generation technology and marketing/sales organization. The deal strengthens eLocal’s lead generation capabilities and expands its owned-and-operated media and form-based lead products, particularly across legal and home services verticals in the United States.

Dry Fly Capital has acquired a majority stake in PSA Worldwide, a provider of promotional products for public health and safety campaigns. The transaction was financed with debt and equity from Brush Creek Partners and Muzinich US Private Debt, and PSA Worldwide was previously owned by Brighton Partners.

Supreme Group, backed by Trinity Hunt Partners, acquired Health+Commerce, an integrated marketing and public relations agency serving innovative healthcare companies. The acquisition represents Supreme Group’s second add-on deal following Clarity Quest, and Health+Commerce will continue operating under its own brand with its leadership team remaining in place.

WeCommerce Operations Ltd., an indirect wholly owned subsidiary of Tiny Ltd., acquired all issued and outstanding shares of Repeat Inc. The deal supports WeCommerce’s strategy of building and acquiring e-commerce technology businesses; transaction terms were not disclosed. Repeat is an AI-driven retention marketing software application serving primarily enterprise e-commerce merchants.

Clarion Capital Partners completed a strategic investment in Narrative Strategies, an integrated public affairs and corporate reputation agency. Narrative’s executive partners will retain a significant ownership stake and continue to lead the company under founding partner Ken Spain as CEO. The partnership is intended to support Narrative’s M&A opportunities and expand its geographic reach.

Spectrum Science acquired Continuum Clinical, a global clinical trial recruitment and engagement solutions provider, to expand and deepen its clinical trial recruitment (CTR) capabilities. Continuum was purchased from Blue Chip Worldwide and will be integrated into Spectrum’s existing CTR strategic pillar; financial terms were not disclosed.

Patriot Capital made a debt and equity co-investment to support an add-on acquisition by Mod Op, which is a portfolio company of Alterna Equity Partners. The investment facilitated Mod Op’s acquisition of a leading creative agency, representing Mod Op’s fifth acquisition in 2023.

Platinum Equity announced the sale of Valpak, an omnichannel marketing and advertising solutions provider, to AmatoMartin, a privately held investment holding company. Valpak is headquartered in St. Petersburg, Florida and will join Clipper Magazine in AmatoMartin's portfolio.

O2 Investment Partners, through its portfolio company BerlinRosen Holdings (BerlinRosen), invested in and partnered with Message Lab, acquiring the content, data and analytics agency to expand BerlinRosen’s editorial and analytical capabilities. The deal is described as BerlinRosen’s sixth major investment in 18 months, and financial terms were not disclosed.

STAR Group acquired Exhibit Edge, an experiential marketing and trade show exhibits company. The deal expands STAR Group’s geographic footprint and enhances its capabilities across exhibit design, fabrication, and events services. Exhibit Edge will continue operating from its facilities in Chantilly, Virginia.

Fort Point Capital-backed EventLink acquired Clamor, an award-winning strategic marketing and experiential agency. The deal adds Clamor’s capabilities in mobile tours, brand activations, pop-ups, fabrication, and event execution, expanding EventLink’s experiential marketing platform.

RTC Partners announced it has closed strategic growth investments in four North America-based marketing and sales services firms: fama PR, Intelisent, MarketBridge, and Quarry. RTC is bringing the firms together to form an integrated, data-driven marketing services platform spanning go-to-market strategy and analytics, demand generation, public relations, and marketing effectiveness measurement. John Shomaker, an RTC Partners operating partner, has assumed the role of CEO of the new platform.

Omnicom has agreed to acquire Flywheel Digital, the digital commerce business of Ascential, for a net cash purchase price of approximately $835 million. The deal expands Omnicom’s capabilities in fast-growing e-commerce and retail media, with Flywheel’s Commerce Cloud platform and services expected to operate as a practice area within Omnicom upon closing (anticipated in Q1 2024, subject to approvals).

Investment funds managed by EagleTree Capital acquired travel marketing and communications firm MMGY Global from Peninsula Capital Partners LLC and other shareholders, including employees and the company’s original founders. EagleTree partnered with Investment Management Corporation of Ontario (IMCO) on the transaction, with additional co-investment participation from Northwestern Mutual; financial terms were not disclosed.

Citrus Health Group, LLC and NaviMed Capital announced that they have acquired The Curry Rockefeller Group (CRG), a full-service medical/scientific communications agency based in Tarrytown, New York. Following the acquisition, CRG leadership will take expanded roles within Citrus Health Group, and CRG’s founders will serve as senior advisors.

Cyncly has completed the acquisition of Mobile Marketing, a technology-led web services and digital marketing solutions provider tailored to flooring retailers in North America. The deal expands and enhances Cyncly’s flooring offering by adding Mobile Marketing’s industry-specific websites, e-commerce tools, and digital advertising capabilities to deliver a more integrated customer-journey solution.

Bazaarvoice announced the acquisition of the affable.ai creator marketing platform from Affable Technologies. The deal adds AI-driven creator discovery and management capabilities to Bazaarvoice’s existing creator-managed services, aiming to provide an integrated content supply chain from awareness through conversion.

PartnerHero, a tech-enabled customer operations outsourcing company, acquired ElevateCX, a community and event series for customer experience leaders. Deal terms were not disclosed, and ElevateCX founder Sarah Hatter joined PartnerHero as Senior Director of Community and Events. PartnerHero will continue hosting ElevateCX events, beginning with an upcoming conference in Atlanta, Georgia.

Claritas, a data-driven marketing effectiveness and measurement provider owned by Carlyle Group, announced it has acquired ArtsAI, an AI-powered ad technology and marketing attribution/optimization solutions company. The deal will integrate ArtsAI’s patented performance-enhancing technology into Claritas’ all-in-one marketing solution to improve campaign measurement, personalization, and ROI optimization across multichannel advertising. Financial terms were not disclosed.

Hibu, a portfolio company of H.I.G. Capital, acquired the marketing technology platform of Signpost, Inc. The deal adds Signpost’s marketing automation, messaging, and instant-response capabilities to Hibu’s digital marketing platform for small and medium-sized businesses in the United States.

Big Rock Brands, a private-equity owned marketing-services holding company focused on the franchising sector, has acquired Fish Consulting, LLC. Fish Consulting will continue operating as an independent brand within Big Rock Brands’ agency portfolio alongside 919 Marketing, and will remain headquartered in Fort Lauderdale, Florida under the continued leadership of founder Lorne Fisher.

Patriot Capital announced a new debt and equity co-investment alongside Granite Creek Capital Partners and Salem One’s existing management to support the acquisition of Salem One. Salem One, headquartered in Winston-Salem, North Carolina, provides corporate communication solutions including direct marketing, packaging, and logistics services. Existing management and certain shareholders, including CEO Phil Kelley, Jr. and long-time shareholder Scott Mahoney, are rolling over investments as part of the transaction.

Franchise FastLane, backed by Southfield Capital, has acquired Raintree Franchise Growth, a provider of brand development and marketing services for franchisors. Raintree’s owners will remain actively involved post-close, and Raintree CEO Brent Dowling will serve as Chief Marketing Officer of the combined entity. The combination is intended to expand end-to-end franchise development, branding, messaging, and marketing solutions for emerging franchisors.

Avenue Z Network, a Miami-based communications and digital media company, has acquired Bevel, a Miami-based communications consultancy serving tech and venture capital clients. The deal expands Avenue Z’s PR, media relations, and digital marketing capabilities as it continues an acquisition strategy launched earlier this year. Financial terms were not disclosed.

CyberRisk Alliance (CRA) acquired LaunchTech Communications, a public relations agency focused on global cybersecurity and technology companies. TobinLeff served as M&A advisor to LaunchTech on the transaction. The deal expands CRA’s go-to-market activation services by adding LaunchTech’s PR and communications capabilities.

MSouth Equity Partners acquired Fern Exposition Services, a Cincinnati, Ohio-based tradeshow services provider and general contractor, for an undisclosed amount. Fern will join forces with Nth Degree, an existing MSouth portfolio company, expanding MSouth’s footprint in in-person events and experiential marketing while the two businesses continue to operate independently.

50,000feet, a Chicago-based global brand consultancy and creative agency, received a growth investment from Erie Street Growth Partners. The capital will support 50,000feet’s expansion of services, operational infrastructure, and geographic footprint while the firm retains its independence.

Channel Key, LLC acquired the Amazon Agency-related client assets of Kaspien, Inc., with the purchase agreement finalized on June 6, 2023. Following the transaction, Channel Key will onboard Kaspien’s Amazon Agency clients, while Kaspien will remain focused on its core Retail business.

ICR, a strategic communications and advisory firm, has acquired Bullfrog + Baum, a consumer communications agency specializing in hospitality, lifestyle, travel and consumer marketing. ICR plans to combine Bullfrog + Baum with its existing consumer lifestyle PR, branding, and creative teams to form a new separately branded integrated services group.

Monomoy Capital Partners announced it has acquired Japs-Olson Company, a family-owned provider of custom print and direct mail marketing solutions. Japs-Olson is headquartered in St. Louis Park, Minnesota and produces and distributes over one billion personalized mailings annually for customers across sectors including financial services, nonprofit, insurance, healthcare, and retail.

O2 Investment Partners, through its portfolio company BerlinRosen Holdings, made an investment in and partnered with Inkhouse, a strategic communications agency led by founder and CEO Beth Monaghan. Inkhouse will retain its brand and remain independent under existing leadership while gaining access to BerlinRosen’s expanded communications and marketing services platform. Financial terms were not disclosed.

ICR, a strategic communications and advisory firm, has acquired Lumina Communications, a B2B technology-focused PR and communications firm. Lumina will join ICR’s Technology & Modern Mobility PR practice, expanding ICR’s capabilities and scale in technology communications and providing Lumina clients access to ICR’s broader integrated services platform.

Broad Sky Partners made a significant investment in Bully Pulpit Interactive (BPI), a strategic communications and public affairs agency, in partnership with management. Svoboda Capital Partners, BPI’s prior lead sponsor, will continue as an investor, and financial terms were not disclosed.

OuterBox, LLC, a portfolio company of WILsquare Capital, acquired substantially all the assets of Trinity Insight, LLC, a digital marketing agency with offices in Philadelphia, Pennsylvania and Rochester, Minnesota. The deal expands OuterBox’s performance marketing capabilities across user experience/CRO, email marketing & automation, and SEO. Financial terms were not disclosed.

Shift7 Digital, a portfolio company of RLH Equity Partners, has been acquired by Merkle, Inc., a member of Dentsu Group. Shift7 provides digital, ecommerce, and customer experience modernization services for B2B manufacturers and distributors, and will continue its growth with Merkle’s resources across data, analytics, commerce, and marketing transformation.

Carnegie, a higher education marketing and enrollment strategy firm, announced the acquisition of CLARUS Corporation, a specialist in community college marketing. The combination expands Carnegie’s capabilities and reach in serving community colleges with digital marketing, branding, research, and enrollment-focused services. Carnegie is backed by New Heritage Capital, which partnered with Carnegie’s founder-owners in 2020 to support growth through organic initiatives and M&A.

HIP Creative acquired OrthoPatients, with TobinLeff serving as M&A advisor to HIP Creative on the transaction. The deal combines HIP Creative’s proprietary technology and marketing services with OrthoPatients’ administrative and operational capabilities to expand resources and support scalable growth for clients.

24 Seven, a privately held digital marketing and creative recruiting firm, announced it has acquired SketchDeck. SketchDeck is an on-demand, full-stack creative services design studio, and the deal is intended to expand 24 Seven Studios’ scale and capabilities for outsourced studio solutions.

The Brand Leader (TBL) acquired Benson Marketing Group, a wine and spirits marketing agency, making Benson a division of TBL. The deal expands TBL’s sector focus into wine and spirits while adding advertising, branding, design, and digital marketing capabilities; transaction terms were not disclosed.

Augeo, an enterprise engagement platform technology provider, has acquired Brand Networks, a social media marketing technology and services company. The deal, effective February 14, expands Augeo’s capabilities in paid social optimization, employee advocacy software, and clean-room first-party data collaboration. Valor Siren Ventures participated in the transaction alongside Augeo.

Cloud Equity Group announced the acquisition of eBizUniverse, an Illinois-based digital agency serving government and private sector clients. The deal is intended to combine eBizUniverse’s digital marketing and web development capabilities with Cloud Equity Group’s prior acquisition of Chrein to drive synergies and expansion in the digital agency sector. Financial terms were not disclosed.

Fort Point Capital, a Boston-based private equity firm, recapitalized ROX360, a tech-enabled marketing platform providing logistics/fulfillment and customer retention services for vacation rental management customers. ROX360’s co-founders Scott Colson and Dean Haldopoulos retained a large minority stake and joined the board, while CEO Wayne Aaron and COO Erik Weston will continue leading the company. The investment is intended to support ROX360’s growth and expansion beyond its current Southeastern United States beach markets.

Fusion92, a Chicago-based marketing transformation company, acquired Denver-based Big Footprint, a search-centric digital agency specializing in organic and paid search. Completed in December, the deal expands Fusion92’s integrated offering by adding robust SEO/SEM capabilities to optimize and accelerate revenue growth for clients.

Skyline Exhibits, a trade show exhibit company, announced the acquisition of its authorized dealer, Skyline New York. Skyline New York, based in Hauppauge, New York, serves clients across Long Island and upstate New York, and its owner Bob Watson will continue supporting the existing client base. Skyline Exhibits is backed by Gemspring Capital, which invested in the company in 2020.

The Opus Group, a global agency network, acquired Verve, Ireland’s largest multidisciplinary brand experience and events agency. Verve will retain its name as “Verve, part of The Opus Group,” with founder Ronan Traynor continuing to lead the business as the combined network expands across Europe’s events and experiential marketing market.

Gravity Global, a B2B growth marketing consultancy backed by Elysian Capital, has acquired Mojo Media Labs to strengthen its US presence and expand its global account-based marketing (ABM) capabilities. The deal adds an Indianapolis, Indiana office and deepens Gravity Global’s ability to integrate and optimize ABM and marketing automation across platforms such as HubSpot, Salesforce, and Marketo.

Buffalo Groupe, LLC acquired Sports Marketing Surveys USA (SMS), a leader in sports research, with Clare Advisors serving as Buffalo Groupe’s financial advisor. The acquisition expands Buffalo Groupe’s research capabilities, with SMS and its ActionWatch subsidiary expected to complement and merge capabilities with Buffalo Groupe’s Longitudes Group to provide deeper consumer research and insights across golf and outdoor sports.

Valtech, a global business transformation company, acquired Union, a Charlotte, North Carolina-based performance marketing and creative agency. The deal is intended to expand Valtech’s marketing services presence in North America. 7 Mile Advisors served as Union’s exclusive sell-side advisor on the transaction.

Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities, particularly supporting brands operating in Target Corp.’s marketplace. The deal combines MPG and The CPG’s retail solutions, analytics, category management, and creative/design expertise to strengthen MPG’s rapidly growing retail business.

Thompson Street Capital Partners and Endicott Capital made a strategic growth investment in MediaRadar, a provider of cross-media advertising intelligence. Frontier Growth, which has partnered with MediaRadar since 2017, will remain a minority shareholder following the investment.

Spreetail has acquired eCommerce performance marketing agency Buy Box Experts to strengthen Spreetail’s eCommerce Accelerator capabilities. The deal enhances Spreetail’s brand advertising, international expansion, and technology stack, including integrating Buy Box Experts’ proprietary NEXT software. Buy Box Experts founder and CEO Joseph Hansen will join Spreetail as Chief Marketing Officer.

O2 Investment Partners, through its portfolio company BerlinRosen, made an investment in and partnered with Derris, a New York-based brand consultancy and communications firm. Derris will continue to operate under its existing brand with founder/CEO Jesse Derris and partner Lisa Frank continuing to lead the business, while leveraging BerlinRosen’s resources to expand service offerings. Financial terms were not disclosed.

The Marketing Practice has acquired APAC-based B2B tech marketing specialist Rombii to accelerate its growth across the APAC region. Rombii will enhance The Marketing Practice’s capabilities in media, data, audience insight, and sales activation, while remaining under The Marketing Practice brand. The Marketing Practice is backed by Horizon Capital, and Rombii’s founder and managing director will remain in their roles.

EducationDynamics, a portfolio company of Renovus Capital Partners, announced the acquisition of EDU First. The deal expands EducationDynamics’ capabilities in higher-education marketing by adding EDU First’s adult student prospect generation services for colleges and universities.

Taktical Digital, a New York-based growth marketing agency, has acquired KonvertLab, a Miami-based B2B/Web3 and SaaS growth marketing agency. KonvertLab CEO Lewis Mudrich will remain with the business and join Taktical as Chief Operating Officer. KonvertLab’s 16-person team will join Taktical, expanding the combined organization to more than 50 employees and strengthening Taktical’s position serving B2B, SaaS, technology, and ecommerce clients.

Mediaocean, an omnichannel advertising platform provider, has acquired Imposium, a video production and personalization technology company. The deal brings Imposium’s real-time video rendering and automated creative capabilities further in-house to enhance Flashtalking by Mediaocean’s Lightning Renderer and expand personalization for CTV, digital video, and linear TV advertisers.

O2 Investment Partners, through its portfolio company BerlinRosen, made an undisclosed investment in and partnered with Glen Echo Group to expand BerlinRosen’s technology public affairs and issue advocacy capabilities. Glen Echo Group’s founder and CEO, Maura Corbett, will continue to lead the business as it scales talent, digital expertise, and service offerings.

Franklin Madison, a portfolio company of Mill Point Capital, acquired SeQuel Response, a Minnesota-based direct marketing agency. The acquisition is intended to accelerate growth for Franklin Madison and its agency services division, FM Engage, by expanding capabilities, resources, and team to better serve clients.

Virtual, Inc. acquired inMotion DVS, Inc., an award-winning digital marketing agency headquartered in Ottawa, Canada, to expand its web, video, and digital marketing capabilities. Virtual also acquired DMI Consulting, a Massachusetts-based event production management firm, to strengthen strategic planning and on-site management support for client events.

Stirista announced the acquisition of ZDI, a New York-based data-driven digital creative branding and design firm. The deal expands Stirista’s full-service cloud and omnichannel marketing capabilities, including CTV-focused creative and video offerings, and brings ZDI’s customers and team into Stirista. ZDI founder Richard Zimmer will join Stirista as Vice President of Brand and Creative.

Stagwell (NASDAQ: STGW) has acquired Apollo Program, a real-time, AI-powered SaaS platform that delivers consumer, creative, and contextual insights for marketers. Apollo will be integrated into the Stagwell Marketing Cloud and connected with Stagwell’s Consumer Understanding and Engagement (CUE) data and insights unification tool. Financial terms were not disclosed and Apollo will continue to be led by its current team, including co-founder and CEO Jim Caruso.

Fingerpaint Marketing, a Knox Lane-backed marketing agency, acquired Emcay, a full-service pharmaceutical and multicultural marketing agency. The deal expands Fingerpaint’s multicultural capabilities and includes the launch of Fingerpaint Multicultural focused on its Pharmacultural marketing approach. Financial terms were not disclosed.

Quote.com, a portfolio company of Osceola Capital, announced the acquisition of Ring2Media, a direct response marketing agency focused on Medicare enrollment. The deal will be consolidated under the Quote.com brand and is intended to expand Quote.com’s capabilities in TV/OTT marketing and deepen its penetration in the Medicare segment. Capital Southwest Corporation and Plexus Capital provided financing for the acquisition.

Talon Outdoor, a global out-of-home advertising agency, secured an investment from Equistone Partners Europe to support international expansion and increased technology investment. Mayfair Equity Partners will fully exit its ownership in Talon, while Talon’s management team will retain a meaningful stake. Financial terms were not disclosed and closing is subject to customary conditions.

Horizon Media acquired a majority interest in First Tube, a live digital experience platform for brands, to expand its hybrid digital experiential marketing capabilities. First Tube will continue operating as a standalone company under CEO and co-founder Andrew Beranbom, while strengthening Horizon Media’s offering across web3, metaverse, and digital experiential services.

WebMD has acquired Mercury Healthcare, a healthcare marketing technology company focused on helping health systems analyze, target, and communicate personalized messages to patients. WebMD plans to integrate Mercury’s solutions with its content and audience reach to enhance patient engagement and improve performance measurement and ROI for health system clients.

WILsquare Capital, a private equity firm based in St. Louis, has completed the acquisition of OuterBox Solutions, LLC, a performance-driven digital marketing agency. OuterBox, headquartered in Copley, Ohio, provides SEO, paid search (PPC), and website development services with a specialization in eCommerce. Founder and CEO Justin Smith and partners Jason Dutt and Nick Nolan will continue to lead the business following the transaction.

Post Capital Partners completed a new platform investment in Ironmark, a full-service marketing, communications, content, and distribution services provider. Ironmark’s CEO Jeff Ostenso and President Matt Marzullo will continue to lead the company, and the investment will support growth through investments in people and technology as well as future acquisitions.

One10 LLC announced it has received a strategic investment from Bow River Capital, a Denver-based private equity firm focused on human capital businesses. The partnership is intended to support One10’s global growth initiatives, including expansion of its brand and proprietary incentive and recognition technology. Financial terms were not disclosed.

Spectrum Science, an independent marketing, communications and media agency focused on health and science, acquired The Seismic Collaborative, a health and life science agency serving early-stage health tech and biotech companies. The deal creates Spectrum’s new Emerging Innovation Group, expanding its capabilities across the company and product lifecycle. Financing for this acquisition (and Spectrum’s previously announced SONIC Health acquisition) was provided by Monroe Capital.

Spectrum Science, an integrated marketing, communications and media agency focused on health and science, acquired SONIC Health, a life sciences marketing company specializing in strategic storytelling. SONIC Health will join Spectrum as the “SONIC Story Lab,” expanding Spectrum’s capabilities in narrative development, creative activations, and brand communications. Financing for the acquisition was provided by Monroe Capital.

Journey announced its launch backed by private equity firm Growth Catalyst Partners and completed the acquisitions of ICRAVE, Futures Intelligence Group, and Skilled Creative. The combined organization aims to create a leading innovation and design agency with capabilities spanning physical, digital, and virtual experience design, including emerging areas such as conversational AI and Web3/metaverse services.

adm Group acquired Lapine and Effectus to expand its North American presence and strengthen its consumer and shopper engagement capabilities. Lapine (a consumer engagement agency) and Effectus (a process and strategy consulting firm) are expected to generate more than $130 million in combined 2022 revenue, and will gain access to adm Group’s global supply chain network and expertise.

Acceleration Partners announced the acquisition of Seattle-based Grovia to expand its partnership marketing services with Grovia’s partner recruitment technology platform. The deal adds technology that helps discover and recruit affiliates, influencers, and publishers at scale and represents Acceleration Partners’ third acquisition since partnering with Mountaingate Capital.

Pearl Media, in partnership with Seaport Capital, acquired LURE Outdoor to expand its street-level out-of-home (OOH) media footprint in the United States. LURE Outdoor, headquartered in New York City, brings a portfolio of more than 120 street-level billboards, barricades, and storefront advertising assets across major U.S. markets.

Rock Content announced the acquisition of WriterAccess, a talent marketplace for content creation with AI-enabled capabilities. The deal expands Rock Content’s global talent network and strengthens its end-to-end content marketing solutions portfolio, with plans to keep WriterAccess standalone while integrating it into Rock Content’s product suite over time.

Stone-Goff Partners announced that its portfolio company MissionWired acquired Chapman Cubine Allen + Hussey (CCAH). The acquisition expands MissionWired’s tech-enabled fundraising and advocacy services by adding CCAH’s full-service direct marketing and direct mail capabilities for nonprofit and political clients.

Freestar announced the acquisition of MPW Digital’s ad management business, adding more than 500 managed publisher websites to Freestar’s portfolio. As part of the deal, Freestar and MPW Digital also entered into an ongoing strategic direct sales partnership to strengthen Freestar’s direct sales capabilities.

Periscope Equity announced the sale of its investment in Power Digital in connection with a new strategic capital investment from Court Square Capital Partners. Power Digital is a tech-enabled digital performance marketing services firm, and the transaction marks a new partnership as the company continues its growth strategy.

Amsive, a data-centric omnichannel marketing agency backed by H.I.G. Capital, has acquired Genesis Direct, a data-driven direct response agency. Genesis Direct, headquartered in Tampa, Florida, focuses on customer acquisition and lead generation for healthcare clients, strengthening Amsive’s healthcare marketing capabilities.

Enphase Energy, Inc. acquired SolarLeadFactory LLC, a company that provides high-quality sales leads to solar installers. The acquisition is intended to add lead generation capabilities to Enphase’s installer digital platform and help installers reduce customer acquisition costs by increasing lead volumes and conversion rates.

Mod Op, a marketing communications agency backed by a recent investment from Alterna Equity Partners, acquired Ohio-based AMG Marketing Resources. AMG Marketing Resources is the parent company of strategic marketing agencies Tenlo and NSRC, and will become Mod Op’s Ohio office, expanding Mod Op’s digital services and Midwest presence.

IDG Communications, Inc. (IDG) acquired Selling Simplified, a Marketing-as-a-Service platform providing B2B lead generation products, data services, and analytics. The deal expands IDG’s marketing technology and data platform by adding Selling Simplified’s global B2B intent dataset and its Demandcentr system for identifying and scoring intent signals using machine learning.

Acosta acquired OeP, an agency specializing in white-glove services to help brands grow on Amazon and other retailer.com platforms. The deal expands Acosta’s end-to-end digital commerce capabilities, including platform management, content, data measurement, and retail media, while OeP will continue operating under its name as a stand-alone brand. PALAZZO served as exclusive financial advisor to OeP in the transaction.

3Q Digital acquired Inseev Interactive, a San Diego-based SEO agency, to expand 3Q Digital’s organic search and content capabilities. Inseev will be merged with 3Q Digital’s existing SEO team, adding technical SEO expertise, scalability, and content creation resources to better serve clients.

919 Marketing acquired NetSearch Digital Marketing, a Richmond, Virginia-based digital marketing agency specializing in SEO, PPC, web design, and related services. The deal expands 919 Marketing’s in-house digital and web development capabilities and strengthens its offering for franchise, multi-location, and non-profit clients.

Quartile, an ad optimization platform for e-commerce marketplace sellers, acquired Sidecar, a cross-channel performance marketing technology provider for e-commerce retailers and brands. The combined business will operate under the Quartile name, creating a larger cross-channel e-commerce advertising platform with expanded ad spend under management. Rockbridge Growth Equity will remain the lead institutional investor, and existing Sidecar shareholders will retain a significant stake in the post-acquisition entity.

Informa plc acquired NetLine Corporation, a B2B content syndication and lead management platform. NetLine’s founder Robert Alvin and the NetLine team will join Informa Tech, a division of Informa. Canaccord Genuity acted as exclusive financial advisor to NetLine on the sale.

MeritB2B announced the strategic acquisition of True Influence to create a combined provider of full-funnel B2B data, analytics, ABM, and demand generation solutions. The transaction expands MeritB2B’s cloud-based and AI-driven marketing technology capabilities, including intent data and identity graph functionality, and integrates offerings into the True Influence Marketing Cloud. MeritB2B is backed by private equity firm Mountaingate Capital, and Canaccord Genuity advised True Influence on the deal.

Prodege signed a definitive agreement to secure a major investment from Great Hill Partners. The investment will support Prodege’s continued organic growth and targeted acquisition strategy, while Prodege’s management team will retain a significant ownership stake. Financial terms were not disclosed.