Tracked deals
71
71 tracked deals across 2019-2026.
Marketing & Advertising Buyers & Acquisitions in Florida
Buyer mix
Mixed buyer set
52 strategic · 31 pe
Top trend
Volume peaked in 2023
16 tracked deals announced in 2023.
Primary Insight
What Stands Out
- Integrated communications expansion: Clario Group acquired Ted Miller Group (TMG) to add technology-focused PR expertise and strategic storytelling.
- Ecommerce and platform growth: Avenue Z acquired Shopify partner Varfaj to build a full‑funnel growth platform; Ironmark added DOC omni-channel and direct-mail capabilities through AMMS.
- Search and performance marketing upgrades: Moving Traffic Media acquired SpiderBoost to strengthen technical SEO and web development; ROR Partners acquired Incline Marketing to expand organic/local and national SEO plus LLM optimization.
- Creative and experiential capabilities: George P. Johnson (GPJ) acquired Cresci's for design/creative work; Together Group acquired immersive studios IMERZA and Visualisation One for digital-twin and realtime visualization.
- PR and destination marketing capacity: Paradise Advertising & Marketing acquired Laurie Rowe Communications to strengthen public relations and destination/tourism PR, while HALO acquired What's Happening Promotions with the team retained.
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Gemspring Capital | 2 | Middle-market private equity firm providing flexible capi... | PE |
| Mountaingate Capital | 2 | Growth-focused private equity firm investing in marketing... | PE |
| WPP | 2 | Global advertising, marketing and communications holding ... | Strategic |
| Xalles Holdings Inc. | 2 | Public fintech holding company that acquires and operates... | Strategic |
| 360 Quote | 1 | Performance marketing platform and insure-tech publisher ... | Strategic (PE-backed) |
| Affiliates of Cerberus Capital Management, L.P. | 1 | Global alternative investment firm investing across credi... | PE |
| Alterna Equity Partners | 1 | Lower middle market private equity firm focused on contro... | PE |
| AmatoMartin | 1 | Privately held investment holding company with media and ... | Investor |
| Amsive | 1 | Data-centric omnichannel marketing services agency provid... | Strategic (PE-backed) |
| Associated Printing Productions, Inc. | 1 | Provider of offset and digital commercial printing, maili... | Strategic |
Acquisition Volume in Marketing & Advertising in Florida by Year
Last 8 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
October 12, 2026
- Buyer
- Spartan Marketing
- Target
- Notion Design Group
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Spartan Marketing acquired Notion Design Group, a website design and development firm, in a transaction that closed in July. The acquisition establishes a dedicated website design and development division at Spartan Marketing, expanding its services and allowing clients to manage website work and marketing through one provider.
-
July 14, 2026
- Buyer
- Clario Group
- Target
- Ted Miller Group (TMG)
- Seller
- Ted Miller
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
Clario Group, a global integrated communications and advisory firm, announced the acquisition of Ted Miller Group (TMG), a Miami-founded boutique PR agency. The deal expands Clario’s integrated communications capabilities by adding TMG’s technology-focused PR expertise, media relationships, and strategic storytelling/client roster.
-
- Buyer
- Community Capital
- Target
- Creator's Corner
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Community Capital, a creator-focused investment firm, has acquired Miami-based Creator's Corner in a multi-million dollar deal. The acquisition is intended to accelerate growth for TikTok Shop affiliates and brands, with the Creator's Corner team remaining in place and Community Capital planning to reinvest more than $1 million over the next 12 months.
-
February 19, 2026
- Buyer
- Avenue Z
- Target
- Varfaj
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Avenue Z, a Miami-based hybrid marketing and PR agency, has acquired Varfaj, a Shopify design and development premier partner, to build a full‑funnel growth platform for direct‑to‑consumer brands. Varfaj will be rebranded as Avenue Z, its founder David Conforti will join as Chief Growth Officer, and its Shopify development, CRO and proprietary frameworks will integrate into Avenue Z’s Miami headquarters to expand ecommerce and AI‑led commerce capabilities.
-
- Buyer
- Undisclosed strategic buyer
- Target
- Undisclosed Florida-based marketing and sponsorship agency
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
A well-established Florida-based marketing and sponsorship agency has been acquired by an undisclosed strategic buyer. The transaction was facilitated by Viking Mergers & Acquisitions of Florida, with advisors Christian Aunspaugh and Robert Lugo, and is intended to expand the agency's client offerings and scale operations.
-
October 27, 2025
- Buyer
- Moving Traffic Media
- Target
- SpiderBoost
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Moving Traffic Media has acquired SpiderBoost, a Miami-based digital agency, to integrate SpiderBoost’s web development and technical SEO capabilities into MTM’s performance media and enterprise SEO offerings. The acquisition is intended to expand MTM’s ability to deliver end-to-end, AI-ready search and web experiences for clients across healthcare, ecommerce, and nonprofit sectors.
-
October 22, 2025
- Buyer
- MJH Life Sciences
- Target
- BPD Healthcare
- Seller
- WindRose Health Investors, LLC
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
MJH Life Sciences has acquired BPD Healthcare, a tech-enabled marketing and communications partner for health systems and healthcare innovators. The acquisition, completed Oct. 22, 2025 with terms undisclosed, expands MJH's capabilities in data-driven marketing, communications and strategic advisory services; WindRose Health Investors sold its stake in BPD.
-
October 22, 2025
- Buyer
- HALO
- Target
- What's Happening Promotions
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
HALO has acquired What's Happening Promotions, a promotional marketing agency based in Gainesville, Florida. The acquired business will operate as What's Happening Promotions Powered by HALO and will retain its team while gaining access to HALO's creative talent, technology, and operational capabilities.
-
September 16, 2025
- Buyer
- George P. Johnson (GPJ)
- Target
- Cresci's
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
George P. Johnson (GPJ), the global experiential agency, has acquired Cresci's, a Miami-based design and creative agency known for visual identities, motion graphics, and spatial storytelling for B2B technology brands. The acquisition expands GPJ’s creative capabilities and footprint in South Florida and will integrate Cresci's into GPJ’s creative team with founder Juan Crescimone remaining as Executive Creative Director.
-
September 10, 2025
- Buyer
- Paradise Advertising & Marketing, Inc.
- Target
- Laurie Rowe Communications, Inc.
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Paradise Advertising & Marketing, Inc. has acquired Laurie Rowe Communications, Inc., adding a dedicated public relations division and strengthening its destination marketing and tourism PR capabilities. The deal brings LRC's roster of more than 27 destination clients and eight PR professionals — including founder Laurie Rowe, who will become Senior Vice President of Public Relations — into Paradise's national operations.
-
- Buyer
- Ironmark, Post Capital Partners
- Target
- American Marketing & Mailing Services (AMMS)
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
Ironmark has acquired Tampa-based American Marketing & Mailing Services (AMMS), adding AMMS’s DOC omni-channel platform and high-volume direct-mail capabilities to Ironmark’s integrated marketing offering. The deal is an add-on to Ironmark (a Post Capital Partners portfolio company); AMMS founder Chuck Fest joins Ironmark as Vice President of Strategic Development to lead the platform’s evolution.
-
June 17, 2025
- Buyer
- ROR Partners, LLC, Gemspring Capital
- Target
- Incline Marketing, LLC
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
ROR Partners, a portfolio company of Gemspring Capital, has acquired Incline Marketing, a St. Petersburg, Florida-based digital marketing agency that specializes in organic solutions for location-based home service businesses. Terms were not disclosed; ROR said the acquisition expands its organic media capabilities (local and national SEO, LLM optimization, Google LSAs, website and CRM operations) and accelerates its entry into the home services vertical.
-
February 25, 2025
- Buyer
- Together Group
- Target
- IMERZA, Visualisation One
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
Together Group has acquired immersive-technology studios IMERZA and Visualisation One and will integrate them into its Noë & Associates Studios to expand digital-twin, realtime visualization and immersive content capabilities. The acquisitions broaden Together Group's offering for luxury real estate, hospitality, fashion and cultural clients, enabling enhanced experiential technologies across physical and virtual environments; financial terms were not disclosed.
-
February 6, 2025
- Buyer
- Associated Printing Productions, Inc. (APPi)
- Target
- All In One Mail Shop, Inc. dba All In One Marketing Solutions
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Associated Printing Productions, Inc. (APPi) has acquired All In One Mail Shop, Inc. (dba All In One Marketing Solutions). The deal combines APPi’s offset and digital printing, mailing and fulfillment capabilities with All In One’s direct-mail and fulfillment services to create a broader end-to-end printing and direct marketing provider serving businesses nationwide.
-
September 5, 2024
- Buyer
- Derse
- Target
- Nebula Exhibits
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Derse has acquired Nebula Exhibits, adding a full-service production facility in Poznań, Poland and integrating Nebula's team and capabilities into Derse's global experiential marketing operations. The deal strengthens Derse's European presence and enables local fabrication in both North America and Europe to deliver programmatic efficiencies for clients.
-
August 22, 2024
- Buyer
- Soulsight Branding Agency, Bruin Capital
- Target
- Freshmade
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
Soulsight, a Bruin Capital holding, has acquired Freshmade, an award-winning brand and package design agency specializing in CPG food brands. The acquisition brings Freshmade's in‑house food photography studio and video capabilities into Soulsight's service offering and will have Freshmade operate as a division reporting into Soulsight's CEO.
-
August 22, 2024
- Buyer
- Search Atlas Group
- Target
- Signal Genesys
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Search Atlas Group has acquired Signal Genesys, a digital PR and SEO-focused software platform founded by Lane Houk. The acquisition brings Signal Genesys’ proprietary digital PR, Google Business Profile integration, and media-room technology into Search Atlas’s SEO/product suite to expand its capabilities for marketing and PR agencies.
-
August 22, 2024
- Buyer
- Affiliates of Cerberus Capital Management, L.P.
- Target
- Outform Group, Inc.
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Affiliates of Cerberus Capital Management have acquired Outform Group, a global retail marketing and visual merchandising company, providing a new ownership structure and increased capital commitment. Outform will remain led by CEO Ariel Haroush and will use the investment to expand its capabilities, reach, and global retail innovation offerings.
-
June 11, 2024
- Buyer
- Nickelytics
- Target
- Signs Printing Solutions LLC
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Nickelytics, a venture-backed advertising technology company, has acquired Signs Printing Solutions LLC, a Miami-based print shop. The acquisition is intended to strengthen Nickelytics' production capabilities, reduce costs, improve quality control, and diversify its in-house printing and advertising service offerings.
-
May 1, 2024
- Buyer
- DirectMail2.0
- Target
- Who's Mailing What!
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
DirectMail2.0 has acquired Who's Mailing What!, a 40-year-old direct mail performance and insights tracking platform, to create the largest AI-powered direct mail database in the United States and accelerate its DM20.ai initiative. Both companies will continue to operate from Clearwater, Florida, with leadership changes at WMW to integrate the teams and scale the combined data and AI capabilities.
-
March 28, 2024
- Buyer
- Solace Capital Partners
- Target
- Siprocal, Inc.
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Growth capital
Solace Capital Partners has provided growth capital to Siprocal, a cross-device advertising, marketing technology, and digital media platform formed from the merger of Digital Reef and Gamers Club. Terms were not disclosed; the financing will support Siprocal’s expansion across its CTV, mobile, and gaming business units while CEO Ari Segal and the existing management team continue to lead the company.
-
January 1, 2024
- Buyer
- Yalo
- Target
- DB Dynamo
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Atlanta-based full-service marketing agency Yalo has acquired Miami-based media strategy, planning and buying agency DB Dynamo, effective January 1, 2024. The deal expands Yalo’s capabilities in paid media, social and e‑commerce platform integrations and broadens its Southeast client footprint across retail, consumer products, food & beverage and automotive sectors.
-
December 20, 2023
- Buyer
- Power Digital
- Target
- Endrock Growth and Analytics
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Power Digital, a tech-enabled growth marketing firm, has acquired Endrock Growth and Analytics, a CRO and data analytics agency with offices in the United States, Medellín, Cartagena and Quito. Endrock founder Ned MacPherson will join Power Digital as Chief Growth Officer as the firm integrates Endrock’s CRO, experimentation and analytics capabilities to expand Power Digital’s data-intelligence and conversion optimization offerings.
-
December 7, 2023
- Buyer
- Ignite Visibility, Mountaingate Capital, Capital Southwest Corporation
- Target
- Integrated Digital Strategies
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Ignite Visibility has acquired Integrated Digital Strategies (IDS), an Orlando-based digital marketing agency focused on franchisor/franchisee marketing, to strengthen Ignite's national-to-local franchise marketing capabilities. The deal — Ignite's first since partnering with Mountaingate Capital in February 2023 — was supported by financing from Capital Southwest Corporation and advised by Lakeside Partners and Karr Tuttle Campbell for IDS.
-
December 6, 2023
- Buyer
- AmatoMartin
- Target
- Valpak
- Seller
- Platinum Equity
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
AmatoMartin, a privately held investment holding company, has acquired Valpak from Platinum Equity. Valpak, based in St. Petersburg, Florida, is an omnichannel direct mail and digital advertising provider that will join AmatoMartin’s portfolio alongside Clipper Magazine.
-
November 29, 2023
- Buyer
- White Glove, Rockbridge Growth Equity
- Target
- TouchFuse (LeadJig, Prospectix, Acquire Direct)
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
White Glove and TouchFuse (including LeadJig, Prospectix and Acquire Direct) have merged to form a combined, full-service omni-channel marketing services company focused on financial advisors. The combined company will be led by White Glove CEO Greg Bogich (CEO) and TouchFuse CEO Alexander Hug (President/COO), and White Glove is backed by Rockbridge Growth Equity; financial terms were not disclosed.
-
November 13, 2023
- Buyer
- DealerOn
- Target
- fusionZONE Automotive
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
DealerOn, a provider of websites and marketing technology for automotive dealerships, has acquired fusionZONE Automotive to expand its platform and technology offerings. The deal brings fusionZONE’s customers and employees into the DealerOn family; TD Cowen served as exclusive financial advisor to fusionZONE.
-
October 10, 2023
- Buyer
- Image Protect, Inc.
- Target
- Review Control Reputation Management
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Image Protect, Inc. (OTC: IMTL) has acquired Review Control Reputation Management as a wholly owned subsidiary and will focus its operations on growing the review-management subscription platform. The acquisition brings Image Protect a B2B, subscription-based reputation management SaaS and supports the company’s strategic pivot to concentrate on the online review market.
-
September 20, 2023
- Buyer
- Grossman Marketing Group
- Target
- Links Marketing Group
- Seller
- Kent Kleist
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Grossman Marketing Group, a fourth-generation, family-owned marketing and promotional products company based in Woburn, Massachusetts, has acquired Sarasota, Florida-based Links Marketing Group from founder Kent Kleist, who is retiring. The deal expands Grossman's service offerings and its regional footprint in Florida, bringing Links' clients and capabilities into Grossman's national platform.
-
September 7, 2023
- Buyer
- Big Rock Brands, Greens Farms Capital LLC, Landon Capital Partners LLC
- Target
- Fish Consulting, LLC
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
Big Rock Brands, a private-equity owned holding company, has acquired Fish Consulting, a Fort Lauderdale-based public relations and communications firm that specializes in franchise and multi-location marketing. Fish will continue to operate as an independent brand and join the 919 Marketing platform within Big Rock Brands, expanding the platform's PR and data-driven marketing capabilities. Founder Lorne Fisher will remain as Fish's leader and join Big Rock Brands' board of directors.
-
September 6, 2023
- Buyer
- The Avenue Z Network
- Target
- Designzillas
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
The Avenue Z Network, a Miami-based strategic communications and marketing advisory, has acquired Orlando-based digital marketing and SEO agency Designzillas. The acquisition expands Avenue Z's digital capabilities and talent footprint in Orlando as it rebrands Designzillas to Avenue Z and establishes a digital center of excellence.
-
July 11, 2023
- Buyer
- Avenue Z Network
- Target
- Bevel
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Avenue Z Network, a Miami-based communications and digital media company, has acquired Bevel, a Miami-based communications consultancy that serves tech and venture-capital clients. Bevel, founded in 2017 with about 13 employees and offices in Miami, Los Angeles, New York and London, will expand Avenue Z's PR, digital, influencer and content capabilities as the network continues to grow via bolt-on acquisitions.
-
April 5, 2023
- Buyer
- Fors Marsh
- Target
- Brunet-García
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Fors Marsh has acquired Brunet-García (B|G), a Jacksonville-based full-service social impact and multicultural marketing firm that serves federal, state, nonprofit, and foundation clients. The deal combines Fors Marsh's behavioral-science research and public-sector experience with Brunet-García's creative and multicultural outreach capabilities to expand Fors Marsh's creative and outreach services; terms were not disclosed.
-
March 24, 2023
- Buyer
- Xalles Holdings Inc.
- Target
- Loyalty Superstore, Inc.
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Xalles Holdings Inc. (OTC: XALL) has executed an agreement to acquire Florida-based Loyalty Superstore, Inc., bringing the loyalty and white‑label shopping platforms (National Mall, National Mall Plus, Local Thanks) into Xalles’ fintech portfolio as a wholly owned subsidiary under Xalles Financial Services Inc. The acquisition is intended to expand Xalles’ consumer shopping and rewards capabilities and integrate Loyalty Superstore’s white‑label offerings with Xalles’ Global Savings Network and fintech/AI solutions.
-
March 14, 2023
- Buyer
- Ros Capital Partners
- Target
- gFour Marketing
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Recapitalization
Ros Capital Partners recapitalized gFour Marketing, a tech-enabled relationship marketing firm serving home improvement and home services contractors. Hyde Park Capital served as exclusive sell-side advisor, and the partnership is described as a growth-oriented, capability-expanding investment to accelerate gFour's services and client value.
-
January 11, 2023
- Buyer
- PureCars
- Target
- The AutoMiner
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
PureCars, a provider of digital marketing technology for automotive dealers backed by Diversis Capital Partners and Stage 1 Ventures, has acquired customer data management platform The AutoMiner. The acquisition adds first-party data cleansing, secure storage and encrypted data delivery capabilities to PureCars' marketing stack to improve dealer advertising, targeting and privacy compliance.
-
January 10, 2023
- Buyer
- Fort Point Capital
- Target
- ROX360
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Recapitalization
Boston-based private equity firm Fort Point Capital has recapitalized ROX360, a tech-enabled marketing platform that provides logistics/fulfillment and customer retention services to vacation rental managers. The co-founders retained a large minority stake and management will continue to lead the business as Fort Point supports national expansion; debt financing was provided by Abacus Finance Group and Siguler Guff & Company.
-
October 12, 2022
- Buyer
- Buffalo Groupe
- Target
- Sports Marketing Surveys USA
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Buffalo Groupe, LLC has acquired Sports Marketing Surveys USA (SMS), expanding Buffalo Groupe's research and insights capabilities across golf, outdoor recreation and related active-sport categories. SMS and its ActionWatch subsidiary will be integrated with Buffalo Groupe’s Longitudes Group to provide a broader suite of syndicated and custom sports market research and consumer insights.
-
September 21, 2022
- Buyer
- WPP, Hill+Knowlton Strategies
- Target
- JeffreyGroup
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
WPP, through its Hill+Knowlton Strategies network, has acquired JeffreyGroup, a leading independent corporate communications, public affairs and marketing consultancy focused on Latin America. The deal brings JeffreyGroup's ~330 employees and offices across Latin America into Hill+Knowlton, doubling H+K's footprint in the region and creating the largest global communications agency presence in Latin America.
-
August 23, 2022
- Buyer
- Taktical Digital
- Target
- KonvertLab
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
New York-based growth marketing agency Taktical Digital has acquired Miami-based KonvertLab, a B2B/Web3 and SaaS growth marketing agency. KonvertLab's CEO Lewis Mudrich will join Taktical as Chief Operating Officer and the 16-person KonvertLab team will increase Taktical's headcount to over 50, strengthening Taktical's B2B, SaaS and performance marketing capabilities.
-
August 3, 2022
- Buyer
- WindRose Health Investors
- Target
- BPD, LLC
- Seller
- BPD founders and management team
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Recapitalization
WindRose Health Investors, a New York-based healthcare private equity firm, has completed a strategic recapitalization investment in BPD, a Boca Raton-based provider of data-driven marketing services for hospitals and health systems. The founders and management team will continue to lead and remain significant shareholders as WindRose supports BPD's expansion of service offerings and accelerated growth.
-
July 27, 2022
- Buyer
- Xalles Holdings Inc.
- Target
- Private Loyalty Club Inc.
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Xalles Holdings Inc. (OTC: XALL) will acquire Private Loyalty Club Inc. (PLC) in a share-exchange agreement, making PLC a wholly owned subsidiary of Xalles Financial Services Inc. PLC is based in Tampa, Florida and operates premium membership programs (Private Wine Club and Private Beauty Club) serving restaurants and merchants; Xalles says the acquisition will integrate PLC offerings with its Global Savings Network and payment/membership technology. The transaction was expected to close by July 31, 2022.
-
July 25, 2022
- Buyer
- One Planet Group, LLC
- Target
- AutoWeb, Inc.
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
One Planet Group, LLC agreed to acquire AutoWeb, Inc. in a cash tender offer valuing AutoWeb at $0.39 per share. The transaction, structured as a two-step merger and expected to close by September 16, 2022, will result in Payam Zamani (One Planet Group CEO) becoming President and CEO of AutoWeb.
-
May 17, 2022
- Buyer
- Smart Source
- Target
- Suncoast Marketing, Inc.
- Seller
- Bob Scala, Randy Eubanks, Norm Cantelm
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Smart Source, a brand management BPO and technology provider, has acquired Suncoast Marketing, Inc., a Fort Lauderdale-based distributor of printed and promotional products. The deal expands Smart Source's market share and strengthens its South Florida operations while giving Suncoast access to broader technology, infrastructure and distribution capabilities.
-
March 25, 2022
- Buyer
- Robbie Sosna
- Target
- 98 Buck Social
- Seller
- Chris Heuwetter
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Private investor Robbie Sosna acquired Jupiter, Florida–based social media management firm 98 Buck Social in a transaction that closed March 25, 2022. Generational Equity advised the seller; founder Chris Heuwetter sold the business and Sosna will be supported operationally by Lyndi Bruellman.
-
March 16, 2022
- Buyer
- Amsive, H.I.G. Capital
- Target
- Genesis Direct
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
Amsive, a data-centric omnichannel marketing agency backed by H.I.G. Capital, has acquired Genesis Direct, a Tampa-based data-driven direct response agency that focuses on customer acquisition for the healthcare market. The acquisition expands Amsive's healthcare marketing and direct-response capabilities and builds on its roll-up strategy following the company's 2021 formation and prior add-ons.
-
February 15, 2022
- Buyer
- Alterna Equity Partners
- Target
- Mod Op, LLC
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Alterna Equity Partners, a South Florida-based lower middle market private equity firm, completed an investment in Mod Op, a Miami-based full-service digital marketing and communications platform. The deal is Alterna's first platform investment for Fund I and is intended to support Mod Op's growth and acquisition-oriented strategy while partnering with the existing management team.
-
- Target
- BDS Solutions Group, LLC (n/k/a Channel Partners)
- Seller
- Juggernaut Capital Partners
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Divestiture
Juggernaut Capital Partners has sold BDS Solutions Group, LLC (f/k/a Apollo Retail Specialists, n/k/a Channel Partners), a provider of retail marketing and in-store merchandising solutions. The announcement does not disclose the purchaser; the transaction represents Juggernaut’s exit of the portfolio company.
-
December 15, 2021
- Buyer
- TruArc Partners
- Target
- Lamark Media
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Growth capital
TruArc Partners, a New York–based private equity firm, has made a significant growth investment in Lamark Media, a Boca Raton–based integrated digital marketing agency. The capital and strategic partnership will be used to accelerate Lamark’s growth through investments in people, technology, capabilities and the continued acquisition of complementary businesses; terms were not disclosed.
-
November 30, 2021
- Buyer
- JAL Equity
- Target
- Directional Advertising Solutions, Inc. (DAS Group)
- Seller
- DAS Group shareholders / two partners (unnamed)
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
JAL Equity has acquired Directional Advertising Solutions, Inc. (dba DAS Group), a Weston, Florida-based digital marketing firm, in a transaction that closed on November 30, 2021. DAS Group provides local digital marketing, lead generation and web development services to franchise organizations and multi-location national and regional brands; the sale enabled one partner to retire while the other remains involved.
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Frequently Asked Questions
What kinds of marketing and advertising capabilities are commonly expanded in Florida deals?
Common themes include PR and strategic communications, ecommerce and Shopify development, SEO and technical web capabilities, and immersive/experiential production.
Which Florida metro areas show up most often in the recent transactions?
The recent events reference Florida, United States, with several targets based in Miami (e.g., PR, Shopify development, and digital agency acquisitions) and at least one based in Gainesville and St. Petersburg.
Do buyers usually rebrand or integrate acquired companies?
Several deals describe integration and retention approaches—for example, Varfaj is planned to be rebranded as Avenue Z, and multiple acquisitions note acquired teams operating under new structures or remaining in place.
Are there any healthcare-related marketing acquisitions in Florida?
Yes. MJH Life Sciences acquired BPD Healthcare, a tech-enabled marketing and communications partner for health systems and healthcare innovators, and the SpiderBoost acquisition is also described as serving clients across healthcare among other sectors.
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