Marketing & Advertising Acquisitions in Florida

Avenue Z, a Miami-based hybrid marketing and PR agency, has acquired Varfaj, a Shopify design and development premier partner, to build a full‑funnel growth platform for direct‑to‑consumer brands. Varfaj will be rebranded as Avenue Z, its founder David Conforti will join as Chief Growth Officer, and its Shopify development, CRO and proprietary frameworks will integrate into Avenue Z’s Miami headquarters to expand ecommerce and AI‑led commerce capabilities.

A well-established Florida-based marketing and sponsorship agency has been acquired by an undisclosed strategic buyer. The transaction was facilitated by Viking Mergers & Acquisitions of Florida, with advisors Christian Aunspaugh and Robert Lugo, and is intended to expand the agency's client offerings and scale operations.

Moving Traffic Media has acquired SpiderBoost, a Miami-based digital agency, to integrate SpiderBoost’s web development and technical SEO capabilities into MTM’s performance media and enterprise SEO offerings. The acquisition is intended to expand MTM’s ability to deliver end-to-end, AI-ready search and web experiences for clients across healthcare, ecommerce, and nonprofit sectors.

HALO has acquired What's Happening Promotions, a promotional marketing agency based in Gainesville, Florida. The acquired business will operate as What's Happening Promotions Powered by HALO and will retain its team while gaining access to HALO's creative talent, technology, and operational capabilities.

MJH Life Sciences has acquired BPD Healthcare, a tech-enabled marketing and communications partner for health systems and healthcare innovators. The acquisition, completed Oct. 22, 2025 with terms undisclosed, expands MJH's capabilities in data-driven marketing, communications and strategic advisory services; WindRose Health Investors sold its stake in BPD.

George P. Johnson (GPJ), the global experiential agency, has acquired Cresci's, a Miami-based design and creative agency known for visual identities, motion graphics, and spatial storytelling for B2B technology brands. The acquisition expands GPJ’s creative capabilities and footprint in South Florida and will integrate Cresci's into GPJ’s creative team with founder Juan Crescimone remaining as Executive Creative Director.

Paradise Advertising & Marketing, Inc. has acquired Laurie Rowe Communications, Inc., adding a dedicated public relations division and strengthening its destination marketing and tourism PR capabilities. The deal brings LRC's roster of more than 27 destination clients and eight PR professionals — including founder Laurie Rowe, who will become Senior Vice President of Public Relations — into Paradise's national operations.

Ironmark has acquired Tampa-based American Marketing & Mailing Services (AMMS), adding AMMS’s DOC omni-channel platform and high-volume direct-mail capabilities to Ironmark’s integrated marketing offering. The deal is an add-on to Ironmark (a Post Capital Partners portfolio company); AMMS founder Chuck Fest joins Ironmark as Vice President of Strategic Development to lead the platform’s evolution.

ROR Partners, a portfolio company of Gemspring Capital, has acquired Incline Marketing, a St. Petersburg, Florida-based digital marketing agency that specializes in organic solutions for location-based home service businesses. Terms were not disclosed; ROR said the acquisition expands its organic media capabilities (local and national SEO, LLM optimization, Google LSAs, website and CRM operations) and accelerates its entry into the home services vertical.

Together Group has acquired immersive-technology studios IMERZA and Visualisation One and will integrate them into its Noë & Associates Studios to expand digital-twin, realtime visualization and immersive content capabilities. The acquisitions broaden Together Group's offering for luxury real estate, hospitality, fashion and cultural clients, enabling enhanced experiential technologies across physical and virtual environments; financial terms were not disclosed.

Associated Printing Productions, Inc. (APPi) has acquired All In One Mail Shop, Inc. (dba All In One Marketing Solutions). The deal combines APPi’s offset and digital printing, mailing and fulfillment capabilities with All In One’s direct-mail and fulfillment services to create a broader end-to-end printing and direct marketing provider serving businesses nationwide.

Derse has acquired Nebula Exhibits, adding a full-service production facility in Poznań, Poland and integrating Nebula's team and capabilities into Derse's global experiential marketing operations. The deal strengthens Derse's European presence and enables local fabrication in both North America and Europe to deliver programmatic efficiencies for clients.

Soulsight, a Bruin Capital holding, has acquired Freshmade, an award-winning brand and package design agency specializing in CPG food brands. The acquisition brings Freshmade's in‑house food photography studio and video capabilities into Soulsight's service offering and will have Freshmade operate as a division reporting into Soulsight's CEO.

Affiliates of Cerberus Capital Management have acquired Outform Group, a global retail marketing and visual merchandising company, providing a new ownership structure and increased capital commitment. Outform will remain led by CEO Ariel Haroush and will use the investment to expand its capabilities, reach, and global retail innovation offerings.

Search Atlas Group has acquired Signal Genesys, a digital PR and SEO-focused software platform founded by Lane Houk. The acquisition brings Signal Genesys’ proprietary digital PR, Google Business Profile integration, and media-room technology into Search Atlas’s SEO/product suite to expand its capabilities for marketing and PR agencies.

Nickelytics, a venture-backed advertising technology company, has acquired Signs Printing Solutions LLC, a Miami-based print shop. The acquisition is intended to strengthen Nickelytics' production capabilities, reduce costs, improve quality control, and diversify its in-house printing and advertising service offerings.

DirectMail2.0 has acquired Who's Mailing What!, a 40-year-old direct mail performance and insights tracking platform, to create the largest AI-powered direct mail database in the United States and accelerate its DM20.ai initiative. Both companies will continue to operate from Clearwater, Florida, with leadership changes at WMW to integrate the teams and scale the combined data and AI capabilities.

Solace Capital Partners has provided growth capital to Siprocal, a cross-device advertising, marketing technology, and digital media platform formed from the merger of Digital Reef and Gamers Club. Terms were not disclosed; the financing will support Siprocal’s expansion across its CTV, mobile, and gaming business units while CEO Ari Segal and the existing management team continue to lead the company.

Atlanta-based full-service marketing agency Yalo has acquired Miami-based media strategy, planning and buying agency DB Dynamo, effective January 1, 2024. The deal expands Yalo’s capabilities in paid media, social and e‑commerce platform integrations and broadens its Southeast client footprint across retail, consumer products, food & beverage and automotive sectors.

Power Digital, a tech-enabled growth marketing firm, has acquired Endrock Growth and Analytics, a CRO and data analytics agency with offices in the United States, Medellín, Cartagena and Quito. Endrock founder Ned MacPherson will join Power Digital as Chief Growth Officer as the firm integrates Endrock’s CRO, experimentation and analytics capabilities to expand Power Digital’s data-intelligence and conversion optimization offerings.

Ignite Visibility has acquired Integrated Digital Strategies (IDS), an Orlando-based digital marketing agency focused on franchisor/franchisee marketing, to strengthen Ignite's national-to-local franchise marketing capabilities. The deal — Ignite's first since partnering with Mountaingate Capital in February 2023 — was supported by financing from Capital Southwest Corporation and advised by Lakeside Partners and Karr Tuttle Campbell for IDS.

AmatoMartin, a privately held investment holding company, has acquired Valpak from Platinum Equity. Valpak, based in St. Petersburg, Florida, is an omnichannel direct mail and digital advertising provider that will join AmatoMartin’s portfolio alongside Clipper Magazine.

White Glove and TouchFuse (including LeadJig, Prospectix and Acquire Direct) have merged to form a combined, full-service omni-channel marketing services company focused on financial advisors. The combined company will be led by White Glove CEO Greg Bogich (CEO) and TouchFuse CEO Alexander Hug (President/COO), and White Glove is backed by Rockbridge Growth Equity; financial terms were not disclosed.

DealerOn, a provider of websites and marketing technology for automotive dealerships, has acquired fusionZONE Automotive to expand its platform and technology offerings. The deal brings fusionZONE’s customers and employees into the DealerOn family; TD Cowen served as exclusive financial advisor to fusionZONE.

Image Protect, Inc. (OTC: IMTL) has acquired Review Control Reputation Management as a wholly owned subsidiary and will focus its operations on growing the review-management subscription platform. The acquisition brings Image Protect a B2B, subscription-based reputation management SaaS and supports the company’s strategic pivot to concentrate on the online review market.

Grossman Marketing Group, a fourth-generation, family-owned marketing and promotional products company based in Woburn, Massachusetts, has acquired Sarasota, Florida-based Links Marketing Group from founder Kent Kleist, who is retiring. The deal expands Grossman's service offerings and its regional footprint in Florida, bringing Links' clients and capabilities into Grossman's national platform.

Big Rock Brands, a private-equity owned holding company, has acquired Fish Consulting, a Fort Lauderdale-based public relations and communications firm that specializes in franchise and multi-location marketing. Fish will continue to operate as an independent brand and join the 919 Marketing platform within Big Rock Brands, expanding the platform's PR and data-driven marketing capabilities. Founder Lorne Fisher will remain as Fish's leader and join Big Rock Brands' board of directors.

The Avenue Z Network, a Miami-based strategic communications and marketing advisory, has acquired Orlando-based digital marketing and SEO agency Designzillas. The acquisition expands Avenue Z's digital capabilities and talent footprint in Orlando as it rebrands Designzillas to Avenue Z and establishes a digital center of excellence.

Avenue Z Network, a Miami-based communications and digital media company, has acquired Bevel, a Miami-based communications consultancy that serves tech and venture-capital clients. Bevel, founded in 2017 with about 13 employees and offices in Miami, Los Angeles, New York and London, will expand Avenue Z's PR, digital, influencer and content capabilities as the network continues to grow via bolt-on acquisitions.

Fors Marsh has acquired Brunet-García (B|G), a Jacksonville-based full-service social impact and multicultural marketing firm that serves federal, state, nonprofit, and foundation clients. The deal combines Fors Marsh's behavioral-science research and public-sector experience with Brunet-García's creative and multicultural outreach capabilities to expand Fors Marsh's creative and outreach services; terms were not disclosed.

Xalles Holdings Inc. (OTC: XALL) has executed an agreement to acquire Florida-based Loyalty Superstore, Inc., bringing the loyalty and white‑label shopping platforms (National Mall, National Mall Plus, Local Thanks) into Xalles’ fintech portfolio as a wholly owned subsidiary under Xalles Financial Services Inc. The acquisition is intended to expand Xalles’ consumer shopping and rewards capabilities and integrate Loyalty Superstore’s white‑label offerings with Xalles’ Global Savings Network and fintech/AI solutions.

Ros Capital Partners recapitalized gFour Marketing, a tech-enabled relationship marketing firm serving home improvement and home services contractors. Hyde Park Capital served as exclusive sell-side advisor, and the partnership is described as a growth-oriented, capability-expanding investment to accelerate gFour's services and client value.

Sandy Alexander, a Snow Peak Capital portfolio company, has acquired Abbott Communications Group (ACG), a provider of printing, mailing, and print management solutions headquartered in the Orlando area. This marks Sandy Alexander's first strategic add-on since being acquired by Snow Peak Capital and is intended to expand the platform's capabilities and presence in the Orlando/Tampa Bay market.

PureCars, a provider of digital marketing technology for automotive dealers backed by Diversis Capital Partners and Stage 1 Ventures, has acquired customer data management platform The AutoMiner. The acquisition adds first-party data cleansing, secure storage and encrypted data delivery capabilities to PureCars' marketing stack to improve dealer advertising, targeting and privacy compliance.

Boston-based private equity firm Fort Point Capital has recapitalized ROX360, a tech-enabled marketing platform that provides logistics/fulfillment and customer retention services to vacation rental managers. The co-founders retained a large minority stake and management will continue to lead the business as Fort Point supports national expansion; debt financing was provided by Abacus Finance Group and Siguler Guff & Company.

Buffalo Groupe, LLC has acquired Sports Marketing Surveys USA (SMS), expanding Buffalo Groupe's research and insights capabilities across golf, outdoor recreation and related active-sport categories. SMS and its ActionWatch subsidiary will be integrated with Buffalo Groupe’s Longitudes Group to provide a broader suite of syndicated and custom sports market research and consumer insights.

WPP, through its Hill+Knowlton Strategies network, has acquired JeffreyGroup, a leading independent corporate communications, public affairs and marketing consultancy focused on Latin America. The deal brings JeffreyGroup's ~330 employees and offices across Latin America into Hill+Knowlton, doubling H+K's footprint in the region and creating the largest global communications agency presence in Latin America.

New York-based growth marketing agency Taktical Digital has acquired Miami-based KonvertLab, a B2B/Web3 and SaaS growth marketing agency. KonvertLab's CEO Lewis Mudrich will join Taktical as Chief Operating Officer and the 16-person KonvertLab team will increase Taktical's headcount to over 50, strengthening Taktical's B2B, SaaS and performance marketing capabilities.

WindRose Health Investors, a New York-based healthcare private equity firm, has completed a strategic recapitalization investment in BPD, a Boca Raton-based provider of data-driven marketing services for hospitals and health systems. The founders and management team will continue to lead and remain significant shareholders as WindRose supports BPD's expansion of service offerings and accelerated growth.

Xalles Holdings Inc. (OTC: XALL) will acquire Private Loyalty Club Inc. (PLC) in a share-exchange agreement, making PLC a wholly owned subsidiary of Xalles Financial Services Inc. PLC is based in Tampa, Florida and operates premium membership programs (Private Wine Club and Private Beauty Club) serving restaurants and merchants; Xalles says the acquisition will integrate PLC offerings with its Global Savings Network and payment/membership technology. The transaction was expected to close by July 31, 2022.

One Planet Group, LLC agreed to acquire AutoWeb, Inc. in a cash tender offer valuing AutoWeb at $0.39 per share. The transaction, structured as a two-step merger and expected to close by September 16, 2022, will result in Payam Zamani (One Planet Group CEO) becoming President and CEO of AutoWeb.

Smart Source, a brand management BPO and technology provider, has acquired Suncoast Marketing, Inc., a Fort Lauderdale-based distributor of printed and promotional products. The deal expands Smart Source's market share and strengthens its South Florida operations while giving Suncoast access to broader technology, infrastructure and distribution capabilities.

Private investor Robbie Sosna acquired Jupiter, Florida–based social media management firm 98 Buck Social in a transaction that closed March 25, 2022. Generational Equity advised the seller; founder Chris Heuwetter sold the business and Sosna will be supported operationally by Lyndi Bruellman.

Amsive, a data-centric omnichannel marketing agency backed by H.I.G. Capital, has acquired Genesis Direct, a Tampa-based data-driven direct response agency that focuses on customer acquisition for the healthcare market. The acquisition expands Amsive's healthcare marketing and direct-response capabilities and builds on its roll-up strategy following the company's 2021 formation and prior add-ons.

Alterna Equity Partners, a South Florida-based lower middle market private equity firm, completed an investment in Mod Op, a Miami-based full-service digital marketing and communications platform. The deal is Alterna's first platform investment for Fund I and is intended to support Mod Op's growth and acquisition-oriented strategy while partnering with the existing management team.

Juggernaut Capital Partners has sold BDS Solutions Group, LLC (f/k/a Apollo Retail Specialists, n/k/a Channel Partners), a provider of retail marketing and in-store merchandising solutions. The announcement does not disclose the purchaser; the transaction represents Juggernaut’s exit of the portfolio company.

TruArc Partners, a New York–based private equity firm, has made a significant growth investment in Lamark Media, a Boca Raton–based integrated digital marketing agency. The capital and strategic partnership will be used to accelerate Lamark’s growth through investments in people, technology, capabilities and the continued acquisition of complementary businesses; terms were not disclosed.

JAL Equity has acquired Directional Advertising Solutions, Inc. (dba DAS Group), a Weston, Florida-based digital marketing firm, in a transaction that closed on November 30, 2021. DAS Group provides local digital marketing, lead generation and web development services to franchise organizations and multi-location national and regional brands; the sale enabled one partner to retire while the other remains involved.

Clearview Capital Fund IV led a recapitalization of Next Net Media, a St. Petersburg-based freelancer-powered digital marketing and content services platform, in a transaction that closed September 3, 2021. Brookside Capital Partners provided subordinated debt and an equity co-investment to support the recapitalization; Next Net Media’s co-founders Marc Hardgrove and David Martin retained a significant equity stake and management remains in place.

fusionZONE, a Lakeland, Florida-based digital marketing provider for automotive and powersports dealerships, has acquired Lead Revenue, a digital marketing agency serving construction, finance, professional, and home services industries. The deal combines Lead Revenue's technical capabilities and digital playbook with fusionZONE's dealer-focused platform; Lead Revenue CEO Brett Sutherlin will remain as CEO of Lead Revenue and serve as Chief Digital Strategist for the combined company, and Brian Hess will join the combined entity's board.