Who's Buying Marketing & Advertising Companies in Canada

Tracked deals

67

67 tracked deals across 2001-2026.

Buyer mix

Strategic-led

67 strategic · 19 pe

Top trend

Volume peaked in 2024

16 tracked deals announced in 2024.

Primary Insight

What Stands Out

  • HubSpot-focused rollups: Parkour3 acquired ThinkFuel, and Meticulosity acquired SummitBound Marketing to expand HubSpot implementation and inbound capabilities.
  • Loyalty and commerce engagement recur: Capillary Technologies acquired Kognitiv, and Mistplay acquired Connected Rewards for loyalty and real-world commerce connections.
  • Customer advocacy and influence tooling are showing up in add-on strategy: Spotlight AR acquired Captivate Collective to expand “Influence Orchestration.”
  • Geographic activity is national with provincial hubs, with recent deals tied to Ontario, British Columbia, Quebec, and Canada-wide expansion.
  • Service-line breadth is a common outcome: several acquisitions explicitly broaden offerings across strategy, creative, analytics/CRM, and execution (including automation, digital advertising, PR/training, and personalized print).

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Buyer Snapshot

Top Buyers

Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.

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Buyer # Deals Focus Type
Beringer Capital 2 Private equity firm focused on media, marketing, informat... PE
Hawke Media 2 Outsourced CMO and full-service digital marketing agency ... Strategic
Mod Op 2 Full-service marketing, design and communications agency ... Strategic
Perform[cb] 2 Outcome-based customer acquisition platform using AI and ... Strategic (PE-backed)
Truelink Capital 2 Middle-market private equity firm focused on industrials ... PE
Waterland Private Equity 2 European private equity investment group focused on buy-a... PE
Wondr Gaming Corp. 2 Publicly traded gaming and esports company that builds pa... Strategic
mrge 2 Global commerce advertising platform that aggregates publ... Strategic (PE-backed)
Acosta 1 Sales and marketing services company serving consumer pac... Strategic
American Discovery Capital 1 Merchant banking / private equity firm focused on busines... PE

Acquisition Volume in Marketing & Advertising in Canada by Year

Last 8 years

Acquisition volume by year Annual acquisition counts for the last 8 years for Who's Buying Marketing & Advertising Companies in Canada. 3 2019 3 2020 11 2021 9 2022 13 2023 16 2024 5 2025 ~8 est. 6 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • KNB Communications Acquires Roketto, Rebrands as Sōvyn
    June 10, 2026
    Buyer
    KNB Communications, Sōvyn
    Target
    Roketto
    Industry
    Marketing & Advertising
    Location
    British Columbia, Canada
    Type
    Buyout

    KNB Communications announced the acquisition of Canada-based digital agency Roketto and rebranded the combined firm as Sōvyn. The deal expands capabilities across generative engine optimization (GEO), web design and development, digital advertising, inbound marketing, automation, and digital strategy for healthcare, life sciences and technology clients.

  • Mistplay Completes Acquisition of Connected Rewards from Mobivity Holdings
    April 1, 2026
    Buyer
    Mistplay
    Target
    Connected Rewards
    Seller
    Mobivity Holdings Corp.
    Industry
    Marketing & Advertising
    Location
    Canada
    Type
    Buyout

    Mistplay has completed its acquisition of Connected Rewards from Mobivity Holdings Corp., finalizing a definitive agreement announced in January 2026. Connected Rewards is being integrated into Mistplay’s LoyaltyPlay platform to expand rewarded loyalty and bridge mobile gameplay engagement with real-world commerce.

  • Continuum Acquires Teldon
    March 23, 2026
    Buyer
    Continuum
    Target
    Teldon
    Seller
    Cardon Group
    Industry
    Marketing & Advertising
    Location
    British Columbia, Canada
    Type
    Buyout

    Continuum, a marketing execution and creative services partner, has acquired Teldon, a print marketing company known for personalized promotional print materials. The deal expands Continuum’s service footprint across the United States and Canada and broadens Continuum’s offerings for retail and franchise organizations.

  • Spotlight AR Acquires Captivate Collective
    February 16, 2026
    Buyer
    Spotlight AR, LLC, Stone-Goff Partners, Spotlight (Spotlight AR)
    Target
    Captivate Collective
    Industry
    Marketing & Advertising
    Location
    Canada
    Type
    Addon

    Stone-Goff Partners’ portfolio company Spotlight AR, LLC acquired Captivate Collective, a customer marketing and advocacy consultancy. The deal marks Spotlight’s first strategic add-on investment and expands its “Influence Orchestration” platform by combining analyst relations, customer advocacy, and AI-driven discovery into an end-to-end offering.

  • Parkour3 Acquires ThinkFuel to Create Pan-Canadian HubSpot Powerhouse
    January 26, 2026
    Buyer
    Parkour3
    Target
    ThinkFuel
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Montreal-based HubSpot agency Parkour3 has acquired ThinkFuel, a remote HubSpot consulting agency, in a deal effective December 1. The combination brings together ThinkFuel's technical CRM architecture expertise and Parkour3's marketing automation capabilities to expand capabilities and better serve B2B clients across Canada and the United States.

  • Fixated Acquires Ellify to Expand Gaming Creator Representation on Roblox, Minecraft and Pokémon
    January 23, 2026
    Buyer
    Fixated, Eldridge Industries
    Target
    Ellify
    Industry
    Marketing & Advertising
    Location
    Canada
    Type
    Addon

    Fixated, a content creator representation company, acquired Ellify, a gaming-focused talent management and influencer marketing firm with strong presence in Roblox, Minecraft, and Pokémon creator communities. The deal is intended to deepen Fixated’s reach with Gen Z and Gen Alpha audiences and provides Ellify’s creators access to Fixated’s content production, distribution, and monetization infrastructure.

  • SocialNext Acquires Marketing News Canada
    October 29, 2025
    Buyer
    SocialNext
    Target
    Marketing News Canada
    Seller
    Darian Kovacs, Jelly Digital Marketing & PR
    Industry
    Marketing & Advertising
    Location
    British Columbia, Canada
    Type
    Buyout

    SocialNext, a leading Canadian marketing events and media platform, has acquired Marketing News Canada (MNC), a national media brand known for its podcast, newsletter, and editorial coverage of the Canadian marketing industry. The acquisition brings MNC's editorial and podcast capabilities into SocialNext's event and membership ecosystem to expand storytelling, sponsor visibility, and engagement with marketers across Canada.

  • Level Acquires BAM Strategy
    October 29, 2025
    Buyer
    Level, Dubin Clark
    Target
    BAM Strategy
    Industry
    Marketing & Advertising
    Location
    Quebec, Canada
    Type
    Addon

    Level, a digital marketing agency backed by private equity firm Dubin Clark, has acquired BAM Strategy to form a unified growth platform combining performance marketing, analytics, creative, CRM, and loyalty capabilities. The combined organization creates a roughly 250-person full-service offering to deliver end-to-end marketing solutions across acquisition, retention, and loyalty for clients in CPG, education, financial services and other sectors.

  • GOcxm Acquires MobileXCo
    September 15, 2025
    Buyer
    GOcxm Inc.
    Target
    MobileXCo Inc.
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Toronto-based GOcxm has acquired MobileXCo, a mobile-first shopper engagement and research specialist, for an undisclosed amount. The deal integrates MobileXCo's loyalty, gamification and consumer-research capabilities into GOcxm's AI-enabled retail execution and consumer engagement platform to strengthen commerce marketing and retail execution offerings for CPG brands.

  • Capillary Technologies Acquires Kognitiv
    May 14, 2025
    Buyer
    Capillary Technologies
    Target
    Kognitiv
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Capillary Technologies, an AI-powered loyalty management company headquartered in Bengaluru, has acquired Kognitiv, a Toronto-based provider of omnichannel loyalty solutions. The acquisition expands Capillary's enterprise client portfolio and strengthens its presence across North America, ANZ, Southeast Asia and the UAE while enhancing its data-driven personalization and loyalty capabilities.

  • Meticulosity Acquires SummitBound Marketing
    April 1, 2025
    Buyer
    Meticulosity
    Target
    SummitBound Marketing
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Meticulosity, a Vancouver-based HubSpot-focused inbound marketing agency, has acquired SummitBound Marketing, a Toronto-based HubSpot Partner and B2B inbound marketing agency. The deal brings SummitBound's team and clients into Meticulosity to expand its HubSpot implementation, website optimization, and inbound marketing capabilities across North America; SummitBound co-owner Julia Hanney will join Meticulosity and remain the primary client contact.

  • Best Practice Media Acquires We Wild Women
    November 19, 2024
    Buyer
    Best Practice Media
    Target
    We Wild Women
    Industry
    Marketing & Advertising
    Location
    British Columbia, Canada
    Type
    Buyout

    Best Practice Media has acquired We Wild Women, a PR agency, coaching, and training company founded by Renée Warren. The acquisition expands Best Practice Media's service offering to include PR and coaching/training capabilities and strengthens its North American footprint.

  • O2 Commerce and ZaneRay Merge to Form Datmos
    October 30, 2024
    Buyer
    O2 Commerce, ZaneRay
    Target
    O2 Commerce, ZaneRay
    Industry
    Marketing & Advertising
    Location
    Quebec, Canada
    Type
    Buyout

    O2 Commerce and ZaneRay have merged to combine their e‑commerce, design, and technical capabilities under a single, unified brand (Datmos). The merger brings together O2 Commerce's data-driven commerce platform expertise with ZaneRay's award-winning design and UX capabilities to strengthen their North American market position and expand offerings for B2B and B2C clients.

  • eHouse Acquires Pointer Creative
    October 22, 2024
    Buyer
    eHouse
    Target
    Pointer Creative
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    eHouse, a Charleston-based multi-service commerce agency, has acquired Pointer Creative, a Shopify Plus creative and design agency based in Ottawa, Canada. The acquisition strengthens eHouse's UX/UI, creative design and Shopify capabilities to deliver more unified commerce services to mid-market and enterprise clients.

  • Hover Group Acquires Black Rock Marketing Group (BRMG)
    October 15, 2024
    Buyer
    Hover Group
    Target
    Black Rock Marketing Group (BRMG)
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Hover Group completed the acquisition of Black Rock Marketing Group (now operating as BRMG), bringing the marketing firm into Hover’s portfolio and transitioning it to a brokerage-style platform. Over the past year, BRMG has implemented shared infrastructure, profit-sharing and operating partner collaboration to support independent marketers while maintaining their client ownership.

  • Dig Insights Acquires Ebco Trends (and Adds Ignite 360)
    October 9, 2024
    Buyer
    Dig Insights, Beringer Capital
    Target
    Ebco Trends, Ignite 360
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Addon

    Dig Insights, a portfolio company of Beringer Capital, has completed the acquisition of Ebco Trends to expand its trends and foresight capabilities. The announcement also highlights Dig's recent integration of Ignite 360, strengthening Dig's qualitative, storytelling, and empathy-driven research capabilities; terms were not disclosed.

  • Flipp Acquires Majority Stake in MEDIA Central Group to Create Global Drive-to-Store Marketing Leader
    September 19, 2024
    Buyer
    Flipp Operations Inc., Truelink Capital, Insight Ventures, Bregal Unternehmerkapital, Highland Europe
    Target
    MEDIA Central Group
    Seller
    Funds advised by Bregal Unternehmerkapital
    Industry
    Marketing & Advertising
    Location
    Canada
    Type
    Addon

    Flipp Operations Inc. and MEDIA Central Group have completed their previously announced merger, effective November 5, creating a global leader in drive-to-store marketing. The combined group is backed by majority owner Truelink Capital and includes Insight Ventures, Bregal Unternehmerkapital, and Highland Europe as key partners.

  • Dulcedo Group Acquires Node App
    September 18, 2024
    Buyer
    Dulcedo Group
    Target
    Node App
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Dulcedo Group, a Montreal-based talent management agency, has acquired Node App, an AI-powered influencer marketing platform that serves thousands of brands and creators across North America. The acquisition brings Node access to Dulcedo's network and resources while enabling Dulcedo to bring technology in-house to expand its creator-economy offerings; Karim Leduc will serve as Interim CEO of Node with co-founders moving to COO and CPO roles.

  • mrge Acquires MaxBounty
    August 13, 2024
    Buyer
    mrge, Waterland Private Equity
    Target
    MaxBounty
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Addon

    mrge, the Waterland-backed Commerce Advertising platform, has acquired MaxBounty, a performance marketing/CPA network based in Ottawa, Canada. The deal is an add-on to mrge's platform that expands its cost-per-lead/action capabilities and strengthens its presence in North America and key global markets.

  • Mod Op Acquires Canada-based Evans Hunt
    July 16, 2024
    Buyer
    Mod Op
    Target
    Evans Hunt
    Industry
    Marketing & Advertising
    Location
    Alberta, Canada
    Type
    Buyout

    Mod Op, a Miami-based full-service digital marketing agency, has acquired Calgary-headquartered Evans Hunt, a Canadian digital and product agency with more than 170 employees. The acquisition strengthens Mod Op's presence and capabilities in Canada—particularly in travel & tourism, energy, and telecom—and expands its creative digital and product offerings.

  • Avance Investment Management Makes Strategic Growth Investment in Tracxtion Commerce Group
    June 12, 2024
    Buyer
    Avance Investment Management
    Target
    Tracxtion Commerce Group Inc.
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Growth capital

    Avance Investment Management has made a strategic growth investment in Tracxtion Commerce Group Inc., a Toronto-based hybrid agency network that provides omnichannel marketing, experiential events, media planning, and in-store retail execution. The capital will be used to expand Tracxtion's service offerings and accelerate its expansion across the U.S. market while Avance partners with the company's founder-led management team to drive growth.

  • Stagwell Acquires Montreal-based Luxine Relations Publiques
    May 2, 2024
    Buyer
    Stagwell, Veritas Communications
    Target
    Luxine Relations Publiques
    Industry
    Marketing & Advertising
    Location
    Quebec, Canada
    Type
    Buyout

    Stagwell (through its Veritas Communications agency) has acquired Montreal-based Luxine Relations Publiques, a boutique PR and influencer marketing agency. Luxine will join Veritas and operate under the LuxineVeritas banner to bolster Stagwell/Veritas's local Quebec capabilities and serve Quebec-based audiences with made-in-Quebec strategies.

  • Verndale Acquires Yaksa
    March 19, 2024
    Buyer
    Verndale
    Target
    Yaksa
    Industry
    Marketing & Advertising
    Location
    Quebec, Canada
    Type
    Buyout

    Verndale, a Boston-based digital experience agency, acquired Montréal-based digital commerce agency Yaksa to strengthen its ecommerce capabilities and expand its market presence in the US and Canada. Yaksa will operate under its brand short-term while integrating into Verndale to deliver expanded end-to-end ecommerce, digital strategy, and implementation services to enterprise and mid-market clients.

  • Perform[cb] Acquires AdCommunal to Expand Rewarded Performance Advertising
    March 4, 2024
    Buyer
    Perform[cb]
    Target
    AdCommunal
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Addon

    Perform[cb], a Beringer Capital–backed outcome-based marketing platform, has acquired AdCommunal, a reward‑focused performance advertising network founded in 2007. The deal adds AdCommunal’s rewarded engagement channels and partner relationships to Perform[cb]’s AI‑powered Outcome Engine, expanding the platform’s capability to drive highly engaged users across mobile app, finance, and e‑commerce verticals.

  • Perform[cb] (Beringer Capital) Acquires Aanicca Ventures (AdCommunal)
    February 1, 2024
    Buyer
    Perform[cb], Beringer Capital
    Target
    Aanicca Ventures (AdCommunal)
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Addon

    Perform[cb], a portfolio company of Beringer Capital, has acquired Aanicca Ventures (operator of the AdCommunal CPA platform). The add-on deal, which closed on February 1, 2024, expands Perform[cb]’s outcome-based marketing capabilities by adding Aanicca’s performance-driven affiliate and reward advertising technology and networks.

  • NP Digital Acquires Creative Agency REBL House
    January 30, 2024
    Buyer
    NP Digital
    Target
    REBL House
    Industry
    Marketing & Advertising
    Location
    Quebec, Canada
    Type
    Buyout

    NP Digital has acquired Canadian creative and branding agency REBL House, integrating the agency as NP Digital's in-house creative division. The acquisition expands NP Digital's creative capabilities — adding brand development, influencer marketing, and full-service production — to complement its performance marketing and data analytics offerings.

  • Earnscliffe Strategies Acquires Kaiser & Partners, Inc.
    January 19, 2024
    Buyer
    Earnscliffe Strategies
    Target
    Kaiser & Partners, Inc.
    Industry
    Marketing & Advertising
    Location
    Canada
    Type
    Buyout

    Earnscliffe Strategies has agreed to acquire Kaiser & Partners, Inc., a full-service public relations firm, establishing K&P as a wholly-owned subsidiary to broaden Earnscliffe’s public relations capabilities and regional footprint. The agreement was signed January 19 and is expected to close April 1, 2024; financial terms were not disclosed.

  • FGS Global Acquires Longview Communications and Public Affairs
    November 21, 2023
    Buyer
    FGS Global
    Target
    Longview Communications and Public Affairs
    Industry
    Marketing & Advertising
    Location
    Canada
    Type
    Buyout

    FGS Global has acquired Longview Communications and Public Affairs, a leading Canadian corporate communications and public affairs firm, and will operate the business as FGS Longview. The deal expands FGS's footprint in Canada—adding a team of over 30 professionals across multiple Canadian offices—and strengthens its capabilities in corporate & financial communications, public affairs, crisis management and government relations.

  • American Discovery Capital-backed SmartBug Media Acquires Globalia, Inc.
    October 25, 2023
    Buyer
    SmartBug Media, American Discovery Capital
    Target
    Globalia, Inc.
    Industry
    Marketing & Advertising
    Location
    Quebec, Canada
    Type
    Addon

    SmartBug Media, a digital agency backed by American Discovery Capital, acquired Canadian HubSpot and Shopify partner Globalia, Inc., adding 90 technical HubSpot experts and creating a combined team of more than 300. The deal broadens SmartBug's technical systems-integration and e-commerce capabilities, expands its international and French‑language coverage, and strengthens its position as a top global HubSpot partner.

  • Billups Acquires OOH Labs from Agency X
    October 10, 2023
    Buyer
    Billups
    Target
    OOH Labs
    Seller
    Agency X
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired Canadian independent media agency OOH Labs from Agency X. The deal expands Billups' North American footprint, enhances its programmatic DOOH capabilities, and extends access to its patented measurement and attribution solutions.

  • Truelink Capital Acquires Flipp Corporation
    August 16, 2023
    Buyer
    Truelink Capital
    Target
    Flipp Corporation
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Truelink Capital, a Los Angeles-based private equity firm, has acquired Flipp Corporation, a Toronto-headquartered marketing technology platform that connects retailers and CPG manufacturers to millions of shoppers. Truelink said it will invest to accelerate product innovation, expand distribution, and pursue organic growth and potential strategic add-ons to scale Flipp's digital merchandising capabilities.

  • Sampler Acquires AdMass
    July 14, 2023
    Buyer
    Sampler
    Target
    AdMass
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Sampler, a shopper promotions and product-sampling platform, has acquired AI-powered UGC SaaS provider AdMass to integrate user-generated content collection and measurement into its brand platform. The acquisition expands Sampler's product offerings and data/AI capabilities while bringing AdMass' co-founders into Sampler's team.

  • Mountaingate Capital Makes Strategic Growth Investment in Bond Brand Loyalty
    May 9, 2023
    Buyer
    Mountaingate Capital
    Target
    Bond Brand Loyalty
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Growth capital

    Colorado-based private equity firm Mountaingate Capital has made a strategic growth investment in Bond Brand Loyalty, a Toronto-headquartered customer experience, loyalty, and marketing services firm. The minority investment will support Bond’s accelerated growth, platform development (Synapze XI), and a buy-and-build strategy to expand capabilities and pursue acquisitions of like-minded businesses.

  • Half Helix Acquires Able Sense to Expand Shopify Service Offering
    April 27, 2023
    Buyer
    Half Helix
    Target
    Able Sense
    Industry
    Marketing & Advertising
    Location
    Nova Scotia, Canada
    Type
    Buyout

    Half Helix has acquired Able Sense, a Halifax-based e-commerce studio and Shopify Plus partner, to broaden its full-service e-commerce capabilities and better serve emerging and mid-market merchants. Able Sense’s founder Aaron Whitman will remain as Managing Director as the agencies operate as sister companies to deliver expanded Shopify services across a wider set of clients.

  • DATA Communications Management Corp. Acquires R.R. Donnelley Canadian Operations (Moore Canada Corporation)
    April 25, 2023
    Buyer
    DATA Communications Management Corp. (DCM)
    Target
    Moore Canada Corporation (R.R. Donnelley Canadian operations)
    Seller
    R.R. Donnelley & Sons
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    DATA Communications Management Corp. (DCM) completed the acquisition of the Canadian operations of R.R. Donnelley & Sons (operating as Moore Canada Corporation) for a cash purchase price of CAD 130.8 million. The deal expands DCM's footprint and capabilities in Canada, creating a pro forma business with estimated 2022 revenues of more than CAD 520 million and an enlarged enterprise customer base.

  • mrge (Waterland) Acquires SourceKnowledge
    April 3, 2023
    Buyer
    mrge, Waterland Private Equity
    Target
    SourceKnowledge
    Industry
    Marketing & Advertising
    Location
    Quebec, Canada
    Type
    Addon

    mrge, the Waterland-backed global commerce advertising platform, has acquired SourceKnowledge, a Montreal-based open-web CPC ad network. The deal expands mrge's presence in North America and adds SourceKnowledge's programmatic technology and advertiser/publisher relationships to mrge's commerce advertising platform.

  • TAAG Corporation Acquires gordongroup (Otrex Communications Inc.)
    March 14, 2023
    Buyer
    TAAG Corporation
    Target
    gordongroup (Otrex Communications Inc.)
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    TAAG Corporation, a multidisciplinary professional services firm based in Ottawa, acquired 35-year-old marketing and design firm gordongroup (Otrex Communications Inc.) on March 14, 2023. The gordongroup team will transition into a new TAAG marketing + design service line, with founder Robert Chitty serving as a Senior Advisor, expanding TAAG's service offering for government, NGO and private-sector clients.

  • Mod Op Acquires Toronto-Based Context Creative
    January 18, 2023
    Buyer
    Mod Op
    Target
    Context Creative
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Mod Op, a Miami-based full-service marketing and communications agency, has acquired Context Creative, a full-service creative agency headquartered in Toronto. The deal marks Mod Op's first international acquisition and establishes its Canadian headquarters, expanding the firm's geographic footprint and creative capabilities across energy, government and other sectors.

  • CORE Foodservice (Acosta) Acquires TTS Marketing & Sales Ltd.
    January 5, 2023
    Buyer
    CORE Foodservice, Acosta
    Target
    TTS Marketing & Sales, Ltd.
    Industry
    Marketing & Advertising
    Location
    Quebec, Canada
    Type
    Buyout

    CORE Foodservice, part of the Acosta group, has acquired Quebec-based TTS Marketing & Sales, Ltd., an eastern Canada foodservice sales agency. The acquisition expands CORE's Canadian footprint and capabilities—creating a leading national foodservice agency to better serve manufacturers, brands, operators and distributors across Canada and North America.

  • The Vomela Companies Acquires Total Graphics Inc.
    January 5, 2023
    Buyer
    The Vomela Companies
    Target
    Total Graphics Inc.
    Industry
    Marketing & Advertising
    Location
    British Columbia, Canada
    Type
    Addon

    The Vomela Companies of St. Paul, Minnesota acquired Total Graphics Inc. of Burnaby, British Columbia and will combine the business with its affiliate C2 Imaging Canada ULC. The deal strengthens Vomela/C2 Imaging’s retail and custom display graphics capabilities in the Canadian market and expands its North American footprint; Total Graphics’ owner Murray Todd transitions the company after 31 years.

  • WPP Acquires Montreal-Based Commerce Agency Diff
    December 8, 2022
    Buyer
    WPP, Wunderman Thompson
    Target
    Diff
    Industry
    Marketing & Advertising
    Location
    Quebec, Canada
    Type
    Buyout

    WPP has acquired Diff, a Montreal-based commerce agency of about 115 employees that specializes in Shopify development, front-end design, site optimization and systems integration. Diff will join the Wunderman Thompson global network to strengthen WPP's digital commerce capabilities and expand its partner ecosystem in North America.

  • Hawke Media Acquires Morphio to Launch hawke.ai
    September 14, 2022
    Buyer
    Hawke Media
    Target
    Morphio
    Industry
    Marketing & Advertising
    Location
    Canada
    Type
    Buyout

    Hawke Media has acquired Canadian AI company Morphio and integrated its technology into a new product, hawke.ai, an AI-powered marketing strategy and insights platform. The acquisition lets Hawke centralize marketing data, automate strategy-level insights for brands, and continue support for existing Morphio customers under updated branding.

  • Virtual, Inc. Acquires inMotion DVS, Inc. and DMI Consulting
    July 20, 2022
    Buyer
    Virtual, Inc.
    Target
    inMotion DVS, Inc., DMI Consulting
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Virtual, Inc. acquired Ottawa-based digital marketing agency inMotion DVS, Inc. and Massachusetts-based event production firm DMI Consulting to expand its web, video, digital marketing and event production capabilities for associations and enterprise clients. inMotion will remain a Canadian corporation under President Jamie McIntosh while the DMI team will support Virtual's in-person and online client events with strategic planning and on-site management services.

  • Crowd Content Media Acquires Content Refined and Rocket Content AI
    May 12, 2022
    Buyer
    Crowd Content Media
    Target
    Content Refined, Rocket Content AI
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Addon

    Victoria, British Columbia-based Crowd Content Media has acquired Content Refined and its AI subsidiary Rocket Content AI. The deal expands Crowd Content’s product offering into content strategy, SEO services and AI-powered content tools as part of its growth under PE backers Sage Capital and Cetina Capital.

  • Snappy Kraken Acquires Advisor Websites
    May 3, 2022
    Buyer
    Snappy Kraken
    Target
    Advisor Websites
    Industry
    Marketing & Advertising
    Location
    British Columbia, Canada
    Type
    Buyout

    MarTech firm Snappy Kraken has acquired Advisor Websites, an industry website builder and integration partner for financial advisors. The acquisition expands Snappy Kraken's website, branding and creative services capabilities and is supported by existing investors FinTop Capital, Flyover Capital Partners and Montage Fund Advisors.

  • dentsu health Merges Antibody into Canadian Business
    April 28, 2022
    Buyer
    dentsu health, Dentsu Canada
    Target
    ANTIBODY Healthcare Communications
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Dentsu Canada announced that ANTIBODY Healthcare Communications will merge into dentsu health as part of a global consolidation to officially launch and scale dentsu health in the Canadian market. The move integrates Antibody’s medical and science communications capabilities with dentsu health’s global healthcare offering to strengthen dentsu’s healthcare marketing, digital, social and influencer services.

  • Zmags Acquires Be A Part Of
    April 28, 2022
    Buyer
    Zmags
    Target
    Be A Part Of
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Buyout

    Zmags has acquired Be A Part Of, a Toronto-based e-commerce digital agency, to expand the Creator platform's service capabilities with world-class design, systems integration, and site performance services. The acquisition brings Be A Part Of's team and reusable e-commerce components (including the MiniBC payment gateway) into Zmags, enabling faster delivery of integrated commerce experiences for B2B, B2C, and DTC brands.

  • Fullbay Acquires Dieselmatic Digital Inc.
    April 5, 2022
    Buyer
    Fullbay
    Target
    Dieselmatic Digital Inc.
    Industry
    Marketing & Advertising
    Location
    British Columbia, Canada
    Type
    Buyout

    Fullbay, the Phoenix-based shop management software provider for heavy-duty repair shops, has acquired Dieselmatic Digital Inc., a British Columbia–based digital marketing agency focused on diesel repair shops. The acquisition adds demand-generation and digital marketing capabilities to Fullbay's platform to drive more business to shop customers; terms were not disclosed.

  • impact.com Acquires Pressboard
    March 15, 2022
    Buyer
    impact.com
    Target
    Pressboard
    Industry
    Marketing & Advertising
    Location
    British Columbia, Canada
    Type
    Buyout

    impact.com acquired Pressboard, a Vancouver-based analytics and reporting platform for branded content, to expand its partnership management offering and provide publishers with enhanced measurement and monetization tools. Pressboard will join impact.com's publisher suite alongside Trackonomics to create a more comprehensive solution for publishers, brands, and agencies.

  • Alliance Data Spins Off LoyaltyOne Into Public Company Loyalty Ventures
    November 8, 2021
    Target
    Loyalty Ventures
    Seller
    Alliance Data Systems Corporation
    Industry
    Marketing & Advertising
    Location
    Ontario, Canada
    Type
    Divestiture

    Alliance Data Systems completed the previously announced separation of its LoyaltyOne segment into an independent, publicly traded company called Loyalty Ventures (ticker: LYLT). The separation was executed via a pro rata distribution of 81% of Loyalty Ventures shares to Alliance Data shareholders, with Alliance Data retaining 19% to divest later; the move was intended to simplify Alliance Data’s business and allow each company to focus on its core strategy.

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Frequently Asked Questions

What types of marketing and advertising companies are being acquired in Canada?

Recent acquisitions include digital agencies (including HubSpot Partners), loyalty and shopper engagement specialists, customer advocacy/marketing consultancies, PR and training firms, and print marketing providers.

Which platforms appear most often in these Canadian deals?

HubSpot shows up repeatedly, including acquisitions by Parkour3 (ThinkFuel) and Meticulosity (SummitBound Marketing), both focused on expanding HubSpot implementation and inbound capabilities.

Are the acquisitions limited to one province in Canada?

No. Recent deal locations include Ontario, British Columbia, Quebec, and Canada-wide positioning, reflecting activity across multiple provincial hubs.

Do these deals focus on adding capabilities or entering new verticals?

Both themes appear in the deal summaries. Many acquisitions are framed as capability expansion (e.g., analytics/CRM, loyalty, advocacy, automation), and some explicitly reference client readiness for sectors such as healthcare and life sciences, retail/franchises, and B2B audiences.

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