Mistplay Completes Acquisition of Connected Rewards from Mobivity Holdings

April 1, 2026

Mistplay has completed its acquisition of Connected Rewards from Mobivity Holdings Corp., finalizing a definitive agreement announced in January 2026. Connected Rewards is being integrated into Mistplay’s LoyaltyPlay platform to expand rewarded loyalty and bridge mobile gameplay engagement with real-world commerce.

Buyers
Mistplay
Targets
Connected Rewards
Sellers
Mobivity Holdings Corp.
Location
Canada
Transaction Type
Buyout

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