Mistplay Completes Acquisition of Connected Rewards from Mobivity Holdings
April 1, 2026
Mistplay has completed its acquisition of Connected Rewards from Mobivity Holdings Corp., finalizing a definitive agreement announced in January 2026. Connected Rewards is being integrated into Mistplay’s LoyaltyPlay platform to expand rewarded loyalty and bridge mobile gameplay engagement with real-world commerce.
- Buyers
- Mistplay
- Targets
- Connected Rewards
- Sellers
- Mobivity Holdings Corp.
- Industry
- Marketing & Advertising
- Location
- Canada
- Transaction Type
- Buyout
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