Mistplay Acquires MyChips SRL to Expand Rewarded Advertising Platform
May 5, 2026
Mistplay announced the acquisition of MyChips SRL, a subsidiary of MAF, to expand its LoyaltyPlay global rewarded advertising network. The deal adds MyChips’ inventory across hundreds of apps in North America, APAC, and Europe, giving advertisers more scale and flexibility for user acquisition and ROAS.
- Buyers
- Mistplay
- Targets
- MyChips SRL
- Sellers
- MAF
- Industry
- Marketing & Advertising
- Location
- Italy
- Transaction Type
- Buyout
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