GrowthCurve Capital Takes Majority Stake in Mistplay

Mistplay Acquires MyChips SRL to Expand Rewarded Advertising Platform

May 5, 2026

Marketing & Advertising

Mistplay announced the acquisition of MyChips SRL, a subsidiary of MAF, to expand its LoyaltyPlay global rewarded advertising network. The deal adds MyChips’ inventory across hundreds of apps in North America, APAC, and Europe, giving advertisers more scale and flexibility for user acquisition and ROAS.

Mistplay Completes Acquisition of Connected Rewards from Mobivity Holdings

April 1, 2026

Marketing & Advertising

Mistplay has completed its acquisition of Connected Rewards from Mobivity Holdings Corp., finalizing a definitive agreement announced in January 2026. Connected Rewards is being integrated into Mistplay’s LoyaltyPlay platform to expand rewarded loyalty and bridge mobile gameplay engagement with real-world commerce.

Invictus Growth Partners Takes $37M Majority Stake in Campfire Interactive

September 24, 2024

Cloud & SaaS

Invictus Growth Partners has made a $37 million majority investment in Campfire Interactive, a Ann Arbor–based provider of SaaS profitability and forecasting software for manufacturers and automotive suppliers. The capital will be used to accelerate product innovation, expand sales and marketing, and scale Campfire’s machine-learning and analytics capabilities while existing investors retain a minority stake alongside the founders.

GrowthCurve Capital Takes Majority Stake in PureFacts Financial Solutions

August 1, 2024

Cloud & SaaS

GrowthCurve Capital completed a majority investment in PureFacts Financial Solutions, a Toronto-based SaaS provider of end-to-end revenue management solutions for the investment industry. The transaction gives GrowthCurve control while founder and employees retain an ownership interest; proceeds will support product development, market expansion and AI-enabled capabilities. Terms were not disclosed.

SciPlay Acquires 80% Stake in Alictus

March 1, 2022

Software

SciPlay Corporation has acquired an 80% stake in Ankara-based mobile game developer Alictus for $100 million in cash, with an agreement to purchase the remaining 20% over five years for up to an additional $200 million contingent on performance. The deal expands SciPlay's presence in the hyper-casual mobile market, adds a Turkey-based studio and in-app advertising capabilities, and is expected to increase SciPlay's DAUs by ~1.8 million and MAUs by ~28 million.

New Harbor Capital Completes Majority Investment in MindPlay Education

November 17, 2021

Education

New Harbor Capital has completed a majority equity investment in MindPlay Education, a Tucson-based education software company that provides K–12 literacy instruction and professional development for educators. New Harbor cited MindPlay’s product efficacy, strong financial performance, and growth potential and will support scaling the company’s offerings to reach more students and schools nationwide.