Attain Acquires Merryfield Rewards App
September 24, 2024
Attain, a permissioned commerce data platform, has acquired Merryfield, a Boston-based rewards app focused on better‑for‑you consumer products. The acquisition expands Attain’s first‑party data assets and adds a more affluent consumer panel to improve product‑level insights and B2B revenue opportunities with CPG brands and retailers.
- Buyers
- Attain
- Targets
- Merryfield
- Industry
- Data & Analytics
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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