Billups Acquires OOH Labs from Agency X
October 10, 2023
Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired Canadian independent media agency OOH Labs from Agency X. The deal expands Billups' North American footprint, enhances its programmatic DOOH capabilities, and extends access to its patented measurement and attribution solutions.
- Buyers
- Billups
- Targets
- OOH Labs
- Sellers
- Agency X
- Industry
- Marketing & Advertising
- Location
- Ontario, Canada
- Transaction Type
- Buyout
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