Fixated Acquires Ellify to Expand Gaming Creator Representation on Roblox, Minecraft and Pokémon
January 23, 2026
Fixated, a content creator representation company, acquired Ellify, a gaming-focused talent management and influencer marketing firm with strong presence in Roblox, Minecraft, and Pokémon creator communities. The deal is intended to deepen Fixated’s reach with Gen Z and Gen Alpha audiences and provides Ellify’s creators access to Fixated’s content production, distribution, and monetization infrastructure.
- Buyers
- Fixated, Eldridge Industries
- Targets
- Ellify
- Industry
- Marketing & Advertising
- Location
- Canada
- Transaction Type
- Addon
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