Tracked deals
740
740 tracked deals across 2006-2026.
Tracked deals
740
740 tracked deals across 2006-2026.
Buyer mix
Mixed buyer set
652 pe · 444 strategic
Top trend
Volume peaked in 2021
141 tracked deals announced in 2021.
Buyer Snapshot
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Mountaingate Capital | 25 | Growth-focused private equity firm that partners with fou... | PE |
| LDC | 21 | UK-based growth and mid-market private equity investor (p... | PE |
| Trinity Hunt Partners | 13 | Growth-oriented private equity firm focused on building l... | PE |
| H.I.G. Capital | 11 | Global private equity and alternative assets investment f... | PE |
| O2 Investment Partners | 9 | Midwestern private equity firm investing in lower-middle-... | PE |
| Fort Point Capital | 8 | Boston-based private equity firm focused on growth invest... | PE |
| Supreme Group | 8 | Integrated marketing and communications platform purpose-... | Strategic (PE-backed) |
| Growth Catalyst Partners | 7 | Middle-market private equity firm focused on information,... | PE |
| Horizon Capital | 7 | Private equity investor focused on technology and busines... | PE |
| Rockbridge Growth Equity | 7 | Middle-market private equity firm focused on e‑commerce a... | PE |
Last 10 years
Supporting Data
I Squared Capital entered into a Scheme Implementation Agreement to acquire Australian out-of-home advertising company oOh!media Limited in a deal implying an enterprise value of about A$1.04 billion. Under the proposed transaction, oOh!media shareholders will receive A$1.70 in cash per share, with completion expected in Q4 2026 subject to customary approvals and conditions.
Martis Capital Management acquired a majority equity stake in Deerfield Group, a healthcare marketing, communications, media, and technology agency focused on healthcare and life sciences clients. The investment is intended to accelerate Deerfield’s capability expansion, including deeper AI-enabled technology solutions and continued development of its service offerings, while founders and management retain significant ownership.
Moburst, a mobile-first digital marketing and AI-powered solutions provider, announced a $11.8 million investment from Chrysalis Holdings, LLC. The equity purchase supports Moburst’s continued service delivery to NewDay USA and accelerates development of Moburst’s AI-driven products and Growth Labs initiative.
Salem One, a portfolio company of Granite Creek Capital Partners, announced it has acquired SmashBrand, a fully integrated brand development agency focused on consumer-packaged goods (CPG). SmashBrand will continue operating under its own brand, leadership team, and proprietary methodology while Salem One brings complementary marketing execution capabilities.
Investment funds managed by EagleTree Capital have acquired The Opus Group, a global network of experiential, event, and brand marketing agencies. The deal is backed by senior secured credit financing arranged by Monroe Capital. Terms of the transaction were not disclosed.
Mountaingate Capital, a Denver-based private equity firm, announced that it has acquired UpSwell Marketing, a vertically focused, technology-enabled direct response marketing platform. UpSwell provides performance direct mail and digital marketing solutions for location-based services businesses, differentiated by proprietary closed-loop attribution technology.
Potentiate Ventures announced an investment in SellCord, an agency and technology platform that helps brands scale their businesses on Walmart.com. The deal also brings eCommerce entrepreneur and investor Eytan Wiener into a strategic advisory role to support SellCord’s next phase of growth, including technology expansion and potential future acquisitions.
Harvest Group, an integrated commerce agency serving high-growth consumer brands, announced it welcomed Mountaingate Capital as a financial partner through a growth investment. The funding is intended to accelerate Harvest Group’s expansion of its integrated commerce model and proprietary technology platform while keeping the company’s independent operating structure and leadership team in place.
Community Capital, a creator-focused investment firm, has acquired Miami-based Creator's Corner in a multi-million dollar deal. The acquisition is intended to accelerate growth for TikTok Shop affiliates and brands, with the Creator's Corner team remaining in place and Community Capital planning to reinvest more than $1 million over the next 12 months.
OneMagnify, backed by private equity firm Crestview Partners, acquired Optimal’s Performance Marketing business. The deal integrates Optimal’s performance media expertise and proprietary audience data into OneMagnify’s AI-enabled marketing platform and analytics to expand paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising. Financial terms were not disclosed.
Tonka Bay Equity Partners LLC made a strategic investment in CAMP Digital, a tech-enabled marketing platform for the home services industry. The funding is intended to fuel CAMP’s next phase of aggressive expansion while maintaining founder-led operational continuity.
Shamrock Capital, through its Clover Fund I, acquired Mutiny, a Los Angeles-based creative agency focused exclusively on gaming audiences. The investment is intended to accelerate Mutiny’s growth while strengthening its position as a leading gaming-focused creative agency, operating as a standalone business.
The Riverside Company’s portfolio company, Impact XM, acquired Jack Morton from Omnicom in a transformative merger of two experiential brand experience and live event marketing agencies. The combined agency will operate under the Jack Morton name and expand global reach and end-to-end experiential capabilities.
Marketplace-focused agency Podean has acquired Ad Advance, a Duluth, Minnesota–based retail media agency, from Permanent Equity. The deal—facilitated by Podean's private equity partner Mountaingate Capital—adds Ad Advance’s Streamline technology and retail-media/DSP capabilities to Podean’s global marketplaces platform and was announced as creating a combined business with ~260 staff across 17 countries.
Stone-Goff Partners’ portfolio company Spotlight AR, LLC acquired Captivate Collective, a customer marketing and advocacy consultancy. The deal marks Spotlight’s first strategic add-on investment and expands its “Influence Orchestration” platform by combining analyst relations, customer advocacy, and AI-driven discovery into an end-to-end offering.
Supreme Group, a healthcare and life sciences marketing and communications platform backed by Trinity Hunt Partners, acquired science-first creative agency Broth. The acquisition strengthens Supreme Group’s Brand + Creative vertical by adding evidence-driven strategy and scientific rigor for complex healthcare commercialization.
XR, an advertising-operations platform, has acquired UK-based business affairs specialist Telly Traffic to strengthen its UK advertising operations and compliance capabilities. Telly Traffic's London-based team will join XR and continue operating from its London office as part of XR's expanded business affairs offering to support advertisers and agencies across linear TV and connected TV.
Residence, a Gemspring Capital-backed global creative network, acquired OK COOL, a social-native creative agency with teams in London, New York and Sydney. The add-on expands Residence’s social strategy, creator partnerships, always-on content and measurement capabilities while allowing OK COOL to operate under its existing brand and leadership.
AEA Elevate, the growth buyout strategy of AEA Investors, acquired 829 Studios, an integrated technology-enabled digital marketing firm based in Boston. The deal was funded through AEA Elevate, with 829’s founder, management, and employees reinvesting; terms were not disclosed.
Fixated, a content creator representation company, acquired Ellify, a gaming-focused talent management and influencer marketing firm with strong presence in Roblox, Minecraft, and Pokémon creator communities. The deal is intended to deepen Fixated’s reach with Gen Z and Gen Alpha audiences and provides Ellify’s creators access to Fixated’s content production, distribution, and monetization infrastructure.
OuterBox, a portfolio company of WILsquare Capital, has acquired GRO Marketing, a Tuscaloosa-based digital performance marketing agency specializing in multifamily, student housing and senior living clients. The add-on strengthens OuterBox's vertical capabilities and performance marketing expertise to better serve residential community property management companies and ownership groups.
Impact XM and Jack Morton announced they will merge to form an expanded global experiential marketing agency operating under the Jack Morton name. The combined organization is expected to integrate strategy, creative, production/fabrication, digital innovation and measurement, and is projected to close in the first quarter of 2026, subject to customary approvals.
Platinum Equity has acquired Czarnowski Collective, a Chicago-based experiential marketing and event production firm, from CEO Mark Nagle and the Nagle family. The deal includes a leadership transition (Jim Milanowski to become CEO) and signals Platinum’s intent to invest in systems, expand footprint and pursue strategic add-ons while preserving the company’s culture.
Gateshead-based SaleCycle, backed by BGF, has acquired French on-site personalisation and conversion optimisation specialist BEYABLE to create a combined full-funnel European martech platform for enterprise e-commerce brands. The deal expands SaleCycle's product suite (identity resolution, behavioural intent scoring, on-site personalisation, A/B testing and remarketing) and aims to accelerate international growth while emphasising strong European data governance.
San Francisco-based strategic communications agency Highwire has acquired New York-based The Bliss Group, combining the two firms to create an integrated marketing and communications partner serving technology, healthcare, and financial-services clients. The deal (terms undisclosed) folds Bliss into Highwire’s platform—expanding capabilities, sector expertise and bringing Bliss leadership into senior roles at Highwire while creating a combined organization of more than 250 professionals across North America.
SPINS, the Chicago-based provider of CPG data and commerce solutions, has acquired MikMak, a New York-based commerce intelligence and omnichannel orchestration software company. The acquisition expands SPINS’ shopper engagement and omnichannel activation capabilities by combining its attribute-rich CPG dataset with MikMak’s orchestration and measurement platform to better plan, execute, and measure marketing across digital and physical touchpoints.
Curion, a Summit Park portfolio company, has acquired Blue Yonder Research, a Leeds-based market research agency specializing in R&D and innovation insights. The acquisition expands Curion's global delivery capabilities — adding Blue Yonder's Sense:Lab outsourced delivery model and strengthening services across CPG end markets; financial terms were not disclosed.
Overture Promotions Inc. announced it will acquire Pride Products Distributors LLC, a Livingston, New Jersey-based provider of apparel, corporate gifts, and custom merchandise. The deal is intended to expand Overture’s North American footprint and deepen its creative and product expertise for branded merchandise and corporate gifting programs.
Domaine Worldwide, a global Shopify design and development practice backed by BV Investment Partners, has acquired Pattern, an award-winning digital design agency focused on commerce brands. The acquisition combines Pattern’s brand and experience design capabilities with Domaine’s engineering and delivery operations to expand experience-first digital commerce offerings; terms were not disclosed.
2X, a PE-backed Marketing-as-a-Service (MaaS) and go-to-market (GTM) orchestration provider, has acquired The Kiln, a Brooklyn-based Clay partner specializing in GTM engineering and RevOps. The acquisition expands 2X’s capabilities from marketing execution to full GTM orchestration and scales The Kiln’s Clay expertise to enterprise clients as an add-on to 2X’s PE-backed platform.
Bain Capital has agreed to acquire South Korea-based Echo Marketing in a transaction valued at roughly $344 million. The deal combines a negotiated purchase of a 43.66% controlling stake with a tender offer for the remaining shares, followed by plans for voluntary delisting and take-private steps under Korean law.
The Riverside Company-backed Vomela acquired Moss Inc., a global producer of premium event and retail graphics and complex structures, from investment funds managed by EagleTree Capital. The transaction merges Vomela’s Fusion events unit into Moss (to operate as Moss, A Vomela Company), expanding Vomela’s European footprint and creating a larger global experiential events production platform.
Brazilian technology consultancy Nava has acquired GH Brandtech, a branding and creative innovation consultancy, marking Nava’s first inorganic growth move since private equity firm Crescera Capital invested. The deal includes an option to acquire full control within 36 months and is intended to expand Nava’s creative innovation, branding and GenAI capabilities as part of its push toward R$1 billion in revenue.
Alloy, a Purpose Group‑backed marketing and transformation agency based in Atlanta, has acquired The Partnership (TPI), Atlanta’s oldest privately‑held full‑service marketing and brand communications agency. The Partnership’s team and proprietary analytics/AI product (P360/P360-like dashboard) will operate under the Alloy brand to expand Alloy’s capabilities in communications, brand strategy, paid media, analytics and healthcare/financial services expertise as a bolt‑on acquisition.
Cadent, a predictive advertising platform and Novacap portfolio company, has acquired VuePlanner, a YouTube-focused media intelligence and optimization platform. The deal brings YouTube creator inventory and VuePlanner’s contextual scoring, predictive targeting, and measurement capabilities into Cadent’s unified Total Video offering as a capability-expanding add-on.
Wpromote has acquired Cannes Lions–winning creative agency Giant Spoon to form a combined agency, Wpromote x Giant Spoon, blending creative, experiential, data, and full-funnel performance capabilities. The transaction was supported by Wpromote's private equity partner ZMC; Wpromote CEO Andrea Bendzick will lead the combined agency while Giant Spoon's co-founders join the executive leadership team.
MarketFully has acquired Social Element, a global social media agency, to extend its multilingual InContent Marketing platform into social media, community engagement, and influencer management. The deal — backed by MarketFully's sponsor Lightview Capital — integrates Social Element's social strategy and creative capabilities with MarketFully's AI-driven multilingual content stack; terms were not disclosed.
Broadsign has acquired Place Exchange, a leading independent programmatic out-of-home (OOH) supply-side platform, with a minority investment from Crestline Investors. The deal integrates Place Exchange’s SSP, programmatic capabilities and team into Broadsign’s global DOOH platform to expand programmatic inventory, measurement and automation across Broadsign’s network; terms were not disclosed.
24 Seven, a marketing, creative, and digital talent platform backed by Morgan Stanley Capital Partners, has acquired New York–based marketing consulting firm Markacy. The deal expands 24 Seven’s end-to-end marketing capabilities and deepens its AI-driven performance marketing, measurement, and M&A marketing diligence offerings as part of the firm’s continued roll-up strategy.
Fingerpaint Group has acquired L&M Healthcare Communications, a New Jersey–based medical communications agency that serves biotech and pharmaceutical clients. The acquisition expands Fingerpaint Medical's medical communications and medical affairs capabilities; financial terms were not disclosed.
Bond, the customer-intelligence driven engagement company backed by Mountaingate Capital, has acquired UK-based CRM and relationship marketing agency Armadillo. The deal strengthens Bond's CRM, personalization and loyalty capabilities and expands its international footprint across North America and Europe.
An Imaginuity subsidiary has acquired the Adwerx digital advertising automation platform and supporting team (≈40 employees) from Adwerx. The platform — used by more than 12,000 users across real estate, mortgage and distributed organizations — will be integrated with Imaginuity’s Pylot CMS and AdScience performance intelligence engine to expand product-led growth and always-on, personalized ad automation for franchise and multi-location clients.
LDC-backed communications consultancy Headland has acquired Bladonmore, an international digital, brand and content agency, to broaden Headland’s advisory capabilities and extend its international reach. Bladonmore — a roughly 50-strong team operating from London and New York — will remain a separate brand and management team while collaborating with Headland to serve clients across the US, UK, Europe and the Middle East.
Ignite Visibility has acquired EverConnect, the marketing technology and lead-generation platform of EverCommerce, expanding Ignite's national-to-local digital marketing capabilities for multi-location and franchise service brands. The acquisition — Ignite's fourth since partnering with Mountaingate Capital — brings EverConnect's SEO, website development, directory and performance lead-generation capabilities into Ignite's platform; financing and advisory support were provided by Capital Southwest Corporation, Main Street Capital, Canaccord Genuity and others.
Level, a digital marketing agency backed by private equity firm Dubin Clark, has acquired BAM Strategy to form a unified growth platform combining performance marketing, analytics, creative, CRM, and loyalty capabilities. The combined organization creates a roughly 250-person full-service offering to deliver end-to-end marketing solutions across acquisition, retention, and loyalty for clients in CPG, education, financial services and other sectors.
OuterBox, a portfolio company of WILsquare Capital, has acquired Accelerated Digital Media (ADM), a Chicago-based performance marketing agency that specializes in paid search, paid social, and analytics for healthcare and e-commerce clients. The add-on strengthens OuterBox's paid media, programmatic and analytics capabilities and expands its presence in the healthcare and enterprise e-commerce end markets. Terms were not disclosed.
HALO has acquired What's Happening Promotions, a promotional marketing agency based in Gainesville, Florida. The acquired business will operate as What's Happening Promotions Powered by HALO and will retain its team while gaining access to HALO's creative talent, technology, and operational capabilities.
Alloy, a Purpose Group portfolio marketing and brand agency, has acquired Atlanta-area digital agency Hot Sauce to deepen Alloy’s martech and growth-marketing capabilities. The deal is an add-on to Alloy (a Purpose Group portfolio company) and will integrate Hot Sauce’s martech, UX/design, and growth marketing expertise into Alloy’s service offering.
Prezent AI acquired Prezentium, the largest business presentation services firm serving life sciences customers, in a cash-plus-equity deal and announced an additional $30M in funding. The round was led by Multiplier Capital, Greycroft and Nomura Strategic Ventures (with participation from several existing investors), valuing Prezent AI at $400M as it pursues an AI-enabled roll-up strategy to combine software and human presentation services.
Mountaingate Capital completed its acquisition of Walker Sands, an integrated B2B growth services agency, from Stone-Goff Partners. The deal establishes Mountaingate’s second platform investment in Mountaingate Fund III and supports Walker Sands’ next phase of growth, including adding capabilities, expanding internationally, and pursuing buy-and-build.
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