2X Acquires The Kiln
January 7, 2026
2X, a PE-backed Marketing-as-a-Service (MaaS) and go-to-market (GTM) orchestration provider, has acquired The Kiln, a Brooklyn-based Clay partner specializing in GTM engineering and RevOps. The acquisition expands 2X’s capabilities from marketing execution to full GTM orchestration and scales The Kiln’s Clay expertise to enterprise clients as an add-on to 2X’s PE-backed platform.
- Buyers
- 2X
- Targets
- The Kiln
- Platforms
- 2X
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Addon
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