2X Acquires Intelligent Demand
December 19, 2024
Malvern, PA-based marketing-as-a-service provider 2X has acquired Intelligent Demand, a Denver-based B2B growth strategy and execution firm. The transaction (a PE-backed platform add-on) expands 2X's MaaS capabilities—adding GTM strategy, demand generation, RevOps and onshore U.S. delivery to its subscription-based marketing services.
- Buyers
- 2X
- Targets
- Intelligent Demand
- Platforms
- 2X
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Transaction Type
- Addon
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