DemandScience Acquires Bound and DemandJump

HubSpot Acquires Dashworks

April 16, 2025

AI & Machine Learning

HubSpot has entered into an agreement to acquire Dashworks, an AI-powered workplace search assistant, and will bring the Dashworks team into HubSpot's AI product group. The deal is intended to boost HubSpot's Breeze Copilot and other AI features by adding deep search, reasoning, and connections to unstructured data sources for marketing, sales, and service teams.

DemandScience Acquires Switzerland-based Finity SA

February 8, 2022

Data & Analytics

DemandScience, a global B2B data and pipeline-generation company, has acquired Finity SA, a Lausanne-based AI-driven content creation and aggregation firm, and opened a new European headquarters in London. The acquisition adds Finity’s content- and intent-analysis capabilities to DemandScience’s first-party data and intent insights, supporting the company’s broader EMEA expansion and product capability growth.

DemandJump Acquires Metonymy Media

December 16, 2021

Marketing & Advertising

DemandJump, an Indianapolis-based marketing strategy platform, announced the acquisition of content agency Metonymy Media to accelerate its Center of Excellence for content and enhance its SEO-driven content capabilities. The deal brings Metonymy’s creative writing team into DemandJump to productize content offerings that drive first-page search rankings, qualified traffic, and improved lead generation for both B2B and B2C clients.

Demand Science Acquires TrustedOut

May 20, 2021

Data & Analytics

Demand Science has acquired TrustedOut SAS, a Paris-based AI-powered content and data intelligence platform, to augment its global Revenue Intelligence Platform. The acquisition adds TrustedOut's intent, content and market intelligence capabilities to Demand Science's data, analytics and predictive intent offerings to bolster AI-driven demand and firmographic intelligence.

BDO Acquires DemandGen

March 3, 2021

Marketing & Advertising

BDO USA, LLP has acquired DemandGen International, Inc., a San Francisco-based digital marketing strategy and technology consultancy. The deal brings DemandGen's marketing technology, CRM and digital transformation capabilities into BDO Digital to bolster BDO's marketing technology and advisory services for middle-market and enterprise clients.

Demand Science Acquires Tidings

February 2, 2021

Cloud & SaaS

Demand Science, a global buyer-intelligence and demand-generation platform, has acquired Tidings, an on-demand automated newsletter creation SaaS. The acquisition expands Demand Science’s sales enablement and content-driven customer engagement capabilities by integrating Tidings’ no-code newsletter tools and bringing founder David Mihm onto the team as VP, Head of Product.