Automattic Acquires Clay

June 12, 2025

Automattic has acquired relationship-management app Clay; financial terms were not disclosed. Clay's small team, including co-founders Zachary Hamed and Matthew Achariam, is joining Automattic's Other Bets Division with plans to integrate Clay into Automattic products like Beeper and to evolve it as an identity layer for other tools.

Buyers
Automattic
Targets
Clay
Industry
Software
Location
New York, United States
Transaction Type
Buyout

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