Operating Company Software

Automattic

San Francisco, California, United States

We are the people behind WordPress.com, Day One, WooCommerce, Jetpack, Tumblr, WordPress VIP, Simplenote, Longreads, Crowdsignal, Atavist, and more. We’re proud to be a distributed company operating consumer and creator web publishing, ecommerce, and related services.

Focus Areas
Open-source web publishing, Content management systems (WordPress), Ecommerce (WooCommerce)
Website
automattic.com

Tracked deals

4

4 tracked deals across 2019-2025.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

4 buyout

Automattic Acquisition Volume by Year

Last 4 years

Acquisition volume by year Annual acquisition counts for the last 4 years for Automattic. 1 2019 1 2021 1 2024 1 2025

Supporting Data

Recent Transactions

  • Automattic Acquires Clay
    June 12, 2025
    Buyer
    Automattic
    Target
    Clay
    Industry
    Software
    Location
    New York, United States
    Type
    Buyout

    Automattic has acquired relationship-management app Clay; financial terms were not disclosed. Clay's small team, including co-founders Zachary Hamed and Matthew Achariam, is joining Automattic's Other Bets Division with plans to integrate Clay into Automattic products like Beeper and to evolve it as an identity layer for other tools.

  • Automattic Acquires Beeper
    April 9, 2024
    Buyer
    Automattic
    Target
    Beeper
    Industry
    Software
    Location
    California, United States
    Type
    Buyout

    Automattic, the company behind WordPress.com, has acquired messaging startup Beeper in a deal that closed April 1 for about $125 million. The Beeper team will join Automattic's messaging efforts (including last year’s Texts.com acquisition); Beeper founder Eric Migicovsky will lead messaging at Automattic as Head of Messaging and the product will be integrated and expanded under the Beeper brand.

  • WordPress VIP (Automattic) Acquires Parse.ly
    February 8, 2021
    Buyer
    WordPress VIP (WPVIP), Automattic
    Target
    Parse.ly
    Industry
    Data & Analytics
    Location
    New York, United States
    Type
    Buyout

    WPVIP (WordPress VIP), part of Automattic, has acquired Parse.ly, a content analytics platform, to integrate real-time content analytics and recommendation capabilities into WPVIP's enterprise WordPress offerings. The deal brings Parse.ly's team and technology into WPVIP to expand content intelligence, personalization, and analytics for enterprise customers.

  • Automattic Acquires Prospress (Developer of WooCommerce Subscriptions)
    May 23, 2019
    Buyer
    Automattic
    Target
    Prospress
    Industry
    Software
    Location
    Queensland, Australia
    Type
    Buyout

    Automattic has acquired Prospress, the team behind WooCommerce Subscriptions (and the AutomateWoo and Robot Ninja products), to jointly develop a unified recurring payments solution and continue product development within the WooCommerce division. Prospress’s distributed team will join Automattic’s WooCommerce group; no financial terms were disclosed.

Related Acquisition Pages

Software Buyers & Acquisitions 3 tracked deals by Automattic. Data & Analytics Buyers & Acquisitions 1 tracked deal by Automattic. Acquisitions in New York 2 tracked deals by Automattic. Acquisitions in California 1 tracked deal by Automattic.

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