WordPress VIP (Automattic) Acquires Parse.ly
February 8, 2021
WPVIP (WordPress VIP), part of Automattic, has acquired Parse.ly, a content analytics platform, to integrate real-time content analytics and recommendation capabilities into WPVIP's enterprise WordPress offerings. The deal brings Parse.ly's team and technology into WPVIP to expand content intelligence, personalization, and analytics for enterprise customers.
- Buyers
- WordPress VIP (WPVIP), Automattic
- Targets
- Parse.ly
- Industry
- Data & Analytics
- Location
- New York, United States
- Transaction Type
- Buyout
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