Bain Capital to Acquire Echo Marketing in ~$344M Take-Private
January 3, 2026
Bain Capital has agreed to acquire South Korea-based Echo Marketing in a transaction valued at roughly $344 million. The deal combines a negotiated purchase of a 43.66% controlling stake with a tender offer for the remaining shares, followed by plans for voluntary delisting and take-private steps under Korean law.
- Buyers
- Bain Capital
- Targets
- Echo Marketing
- Sellers
- Echo Marketing CEO Kim Cheol-ung, an affiliated shareholder
- Industry
- Marketing & Advertising
- Location
- South Korea
- Transaction Type
- Buyout
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