Mountaingate Capital Acquires UpSwell Marketing

April 1, 2026

Mountaingate Capital, a Denver-based private equity firm, announced that it has acquired UpSwell Marketing, a vertically focused, technology-enabled direct response marketing platform. UpSwell provides performance direct mail and digital marketing solutions for location-based services businesses, differentiated by proprietary closed-loop attribution technology.

Targets
UpSwell Marketing
Platforms
UpSwell Marketing
Location
Georgia, United States
Transaction Type
Buyout

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