Marketing & Advertising Acquisitions in Nevada

Mudd Advertising has acquired DealerTrend, Inc., a Reno, Nevada–based provider of dealer websites, inventory management, and API-driven automotive technology. Mudd will integrate DealerTrend's technology and team into its MuddVision platform to strengthen data-driven marketing, omni-channel campaign execution, and accelerate product innovation for dealerships and OEM partners.

Zen Media has acquired Sevans PR, a Las Vegas-based technology-focused strategic communications firm. Founder Sarah Evans joins Zen Media as Partner and Head of PR as the combined agency expands Zen Media’s capabilities into B2C markets while strengthening its B2B marketing and PR offerings and expanding its geographic footprint.

Truelink Capital has acquired GES, the global exhibition and event business, from Viad Corp in a transaction that closed Dec. 31, 2024. The divestiture separates GES from Viad so Viad can relaunch as Pursuit, while Truelink intends to operate GES as a standalone platform to invest in capabilities, technology and international expansion.

Making Science Group, S.A., through its wholly owned subsidiary Making Science Marketing & Adtech, SLU (MSMA), has acquired all remaining common stock of United Communications Partners, Inc. (UCP) for cash consideration of $0.0029086 per share. UCP will become a wholly owned subsidiary of MSMA and continue operating within the Making Science group; UCP provides advertising, marketing and media services primarily across the Nordics and has approximately 75 employees there.

Qualified Digital, a full-service digital business and experience agency, received an equity investment from private equity firm Stella Point Capital to accelerate growth and expand its customer experience, data, content and marketing-technology capabilities. The founder and leadership team will remain in place as the partnership supports QD’s strategy-first approach and continued expansion across healthcare and enterprise client work.

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

Scorpion, a provider of technology and marketing services for local and multi-location businesses, completed the acquisition of Wheat Creative, a franchise-focused marketing agency. The deal brings Wheat Creative's franchise development and local marketing capabilities into Scorpion's franchise division to expand services for franchisors and franchisees.