Tracked deals
6
6 tracked deals across 2021-2025.
Tracked deals
6
6 tracked deals across 2021-2025.
Buyer mix
Strategic-led
6 strategic · 1 pe
Top trend
Volume peaked in 2024
4 tracked deals announced in 2024.
Buyer Snapshot
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| MS Merger Sub, Inc. | 1 | Merger subsidiary referenced in the merger agreement stru... | Mixed |
| Making Science Group, S.A. | 1 | Digital acceleration/marketing services firm offering dig... | Strategic |
| Making Science Marketing & Adtech, SLU (MSMA) | 1 | Making Science wholly-owned subsidiary executing the merg... | Strategic |
| Mudd Advertising | 1 | Automotive marketing and technology company providing dat... | Strategic |
| Publicis Groupe | 1 | Global advertising and communications holding company off... | Strategic |
| Scorpion | 1 | Provider of technology and digital marketing services for... | Strategic (PE-backed) |
| Stella Point Capital | 1 | Private equity firm focused on industrial, consumer and b... | PE |
| Zen Media | 1 | B2B marketing and PR agency focused on go-to-market strat... | Strategic |
Last 3 years
Supporting Data
Mudd Advertising has acquired DealerTrend, Inc., a Reno, Nevada–based provider of dealer websites, inventory management, and API-driven automotive technology. Mudd will integrate DealerTrend's technology and team into its MuddVision platform to strengthen data-driven marketing, omni-channel campaign execution, and accelerate product innovation for dealerships and OEM partners.
Zen Media has acquired Sevans PR, a Las Vegas-based technology-focused strategic communications firm. Founder Sarah Evans joins Zen Media as Partner and Head of PR as the combined agency expands Zen Media’s capabilities into B2C markets while strengthening its B2B marketing and PR offerings and expanding its geographic footprint.
Making Science Group, S.A. completed its previously announced merger to acquire the remaining shares of United Communications Partners, Inc. (UCP) that it did not already own. UCP will continue as a wholly-owned subsidiary of Making Science via MSMA.
Qualified Digital, a full-service digital business and experience agency, received an equity investment from private equity firm Stella Point Capital to accelerate growth and expand its customer experience, data, content and marketing-technology capabilities. The founder and leadership team will remain in place as the partnership supports QD’s strategy-first approach and continued expansion across healthcare and enterprise client work.
Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.
Scorpion, a provider of technology and marketing services for local and multi-location businesses, completed the acquisition of Wheat Creative, a franchise-focused marketing agency. The deal brings Wheat Creative's franchise development and local marketing capabilities into Scorpion's franchise division to expand services for franchisors and franchisees.
Find buyers actively acquiring marketing & advertising companies.