Marketing & Advertising Acquisitions in 2025

Pattern Group Inc. (NASDAQ: PTRN) has acquired NextWave, a Los Angeles-based TikTok commerce agency that specializes in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The deal expands Pattern's social commerce and creator capabilities by adding NextWave's TikTok Shop Partner and Creator Affiliate Partner expertise along with a network of managed creators and affiliates.

Humanz announced a $15 million funding round and the strategic acquisitions of Ubiquitous and Bambassadors to accelerate its AI product roadmap and expand capabilities in the creator economy. The deals broaden Humanz's U.S. footprint and add UGC and performance-marketing technology to its influencer-marketing platform.

TobinLeff served as exclusive M&A advisor to Denver-based Karsh Hagan on its merger with Tucson-based Madden Media. The transaction combines Karsh Hagan’s creative and brand capabilities with Madden Media’s integrated media, PR and data-driven tourism expertise to expand the combined agency’s footprint and service offerings.

MediaMint has acquired Taktical Digital to deepen its performance marketing and AI-enabled growth capabilities and expand its North American footprint. The deal integrates Taktical’s digital media buying, SEO, content, and full-funnel optimization expertise with MediaMint’s Agentic AI-powered services.

The Riverside Company-backed Vomela acquired Moss Inc., a global producer of premium event and retail graphics and complex structures, from investment funds managed by EagleTree Capital. The transaction merges Vomela’s Fusion events unit into Moss (to operate as Moss, A Vomela Company), expanding Vomela’s European footprint and creating a larger global experiential events production platform.

Alloy, a Purpose Group‑backed marketing and transformation agency based in Atlanta, has acquired The Partnership (TPI), Atlanta’s oldest privately‑held full‑service marketing and brand communications agency. The Partnership’s team and proprietary analytics/AI product (P360/P360-like dashboard) will operate under the Alloy brand to expand Alloy’s capabilities in communications, brand strategy, paid media, analytics and healthcare/financial services expertise as a bolt‑on acquisition.

Brazilian technology consultancy Nava has acquired GH Brandtech, a branding and creative innovation consultancy, marking Nava’s first inorganic growth move since private equity firm Crescera Capital invested. The deal includes an option to acquire full control within 36 months and is intended to expand Nava’s creative innovation, branding and GenAI capabilities as part of its push toward R$1 billion in revenue.

MSQ (via its MSQ DX digital experience division) has acquired Arke, an 80-person digital experience company headquartered in Atlanta with a delivery hub in Florianópolis, Brazil. The acquisition strengthens MSQ DX’s North American footprint, adds capabilities across UX, engineering and martech, and integrates Arke’s founder Eric Stoll into MSQ DX leadership.

Cadent, a predictive advertising platform and Novacap portfolio company, has acquired VuePlanner, a YouTube-focused media intelligence and optimization platform. The deal brings YouTube creator inventory and VuePlanner’s contextual scoring, predictive targeting, and measurement capabilities into Cadent’s unified Total Video offering as a capability-expanding add-on.

Wpromote has acquired Cannes Lions–winning creative agency Giant Spoon to form a combined agency, Wpromote x Giant Spoon, blending creative, experiential, data, and full-funnel performance capabilities. The transaction was supported by Wpromote's private equity partner ZMC; Wpromote CEO Andrea Bendzick will lead the combined agency while Giant Spoon's co-founders join the executive leadership team.

MarketFully has acquired Social Element, a global social media agency, to extend its multilingual InContent Marketing platform into social media, community engagement, and influencer management. The deal — backed by MarketFully's sponsor Lightview Capital — integrates Social Element's social strategy and creative capabilities with MarketFully's AI-driven multilingual content stack; terms were not disclosed.

Encore, a global event production and technology provider, has acquired FIRST, a global brand experience and event marketing agency headquartered in New York. The acquisition expands Encore’s in-venue and embedded team capabilities and strengthens its global footprint across North America, EMEA and APAC.

Spiro, the global experiential agency within GES, has acquired London-based experiential creative agency 2Heads to strengthen its creative capabilities and expand its footprint across the UK and Europe. The deal brings 2Heads’ expertise in immersive brand experiences into Spiro’s global delivery network, providing clients access to broader scale and capabilities.

Multiply Media Group (MMG), a subsidiary of 2PointZero Group PJSC, has acquired 100% of London Lites, a London-based digital Out‑of‑Home (DOOH) operator. The deal adds more than 65 premium digital signs (including The Cube @ Flannels on Oxford Street) to MMG’s UK footprint and will be integrated under the Backlite UK brand to accelerate MMG’s UK expansion and programmatic DOOH capabilities.

Omnicom Group Inc. completed its acquisition of The Interpublic Group of Companies, Inc., creating a combined marketing and advertising holding company with pro forma revenue in excess of $25 billion. The deal, which exchanged 0.344 Omnicom shares for each Interpublic share, unites extensive agency capabilities under Omnicom’s Omni intelligence platform to drive scale, data/technology integration and capability expansion.

Broadsign has acquired Place Exchange, a leading independent programmatic out-of-home (OOH) supply-side platform, with a minority investment from Crestline Investors. The deal integrates Place Exchange’s SSP, programmatic capabilities and team into Broadsign’s global DOOH platform to expand programmatic inventory, measurement and automation across Broadsign’s network; terms were not disclosed.

Forward Solutions, a national outsourced sales and marketing organization, has merged with ProCom Sales, a telecom manufacturer representative agency headquartered in Woodstock, Georgia. The combination expands Forward Solutions' footprint and capabilities across telecom, broadband and power utility markets in the Southeastern United States.

National CineMedia, Inc. (NCM) has acquired Spotlight Cinema Networks, a U.S. cinema advertising company focused on luxury, art-house and dine-in exhibitors. The acquisition expands NCM's luxury-screen inventory and increases its national market share and presence in key New York and Los Angeles markets, unlocking new advertising and preshow inventory for premium advertisers.

U.S.-based performance marketing firm Leads to Fame has merged with Europe-based Franchise Fame, consolidating both companies under the Leads to Fame brand. The combined agency will offer AI-enhanced search, performance marketing, international SEO and cross-border expansion services to help brands scale across more than 50 countries.

Previsible, an AI-driven SEO agency, has acquired Improove US to expand its eCommerce SEO, algorithm research, and AI discovery capabilities. The acquisition brings Improove's eCommerce and algorithm expertise into Previsible's platform alongside its prior Internet Marketing Ninjas integration to create a broader AI discovery and SEO offering for enterprise marketing teams.

24 Seven, a marketing, creative, and digital talent platform backed by Morgan Stanley Capital Partners, has acquired New York–based marketing consulting firm Markacy. The deal expands 24 Seven’s end-to-end marketing capabilities and deepens its AI-driven performance marketing, measurement, and M&A marketing diligence offerings as part of the firm’s continued roll-up strategy.

Fingerpaint Group has acquired L&M Healthcare Communications, a New Jersey–based medical communications agency that serves biotech and pharmaceutical clients. The acquisition expands Fingerpaint Medical's medical communications and medical affairs capabilities; financial terms were not disclosed.

Bond, the customer-intelligence driven engagement company backed by Mountaingate Capital, has acquired UK-based CRM and relationship marketing agency Armadillo. The deal strengthens Bond's CRM, personalization and loyalty capabilities and expands its international footprint across North America and Europe.

An Imaginuity subsidiary has acquired the Adwerx digital advertising automation platform and supporting team (≈40 employees) from Adwerx. The platform — used by more than 12,000 users across real estate, mortgage and distributed organizations — will be integrated with Imaginuity’s Pylot CMS and AdScience performance intelligence engine to expand product-led growth and always-on, personalized ad automation for franchise and multi-location clients.

PUSH Media Inc. has acquired SCS (Schiefer Chopshop), marking PUSH's formal expansion into the United States with new offices in Los Angeles and Atlanta and Canadian hubs in Toronto and Ottawa. The acquisition increases PUSH’s scale to more than 65 full-time experts (plus contractors), brings SCS’s creative, influencer and media capabilities into PUSH’s PUSHTech platform, and coincides with the appointment of Julie Berger as President, North America.

LDC-backed communications consultancy Headland has acquired Bladonmore, an international digital, brand and content agency, to broaden Headland’s advisory capabilities and extend its international reach. Bladonmore — a roughly 50-strong team operating from London and New York — will remain a separate brand and management team while collaborating with Headland to serve clients across the US, UK, Europe and the Middle East.

A well-established Florida-based marketing and sponsorship agency has been acquired by an undisclosed strategic buyer. The transaction was facilitated by Viking Mergers & Acquisitions of Florida, with advisors Christian Aunspaugh and Robert Lugo, and is intended to expand the agency's client offerings and scale operations.

Ignite Visibility has acquired EverConnect, the marketing technology and lead-generation platform of EverCommerce, expanding Ignite's national-to-local digital marketing capabilities for multi-location and franchise service brands. The acquisition — Ignite's fourth since partnering with Mountaingate Capital — brings EverConnect's SEO, website development, directory and performance lead-generation capabilities into Ignite's platform; financing and advisory support were provided by Capital Southwest Corporation, Main Street Capital, Canaccord Genuity and others.

SocialNext, a leading Canadian marketing events and media platform, has acquired Marketing News Canada (MNC), a national media brand known for its podcast, newsletter, and editorial coverage of the Canadian marketing industry. The acquisition brings MNC's editorial and podcast capabilities into SocialNext's event and membership ecosystem to expand storytelling, sponsor visibility, and engagement with marketers across Canada.

Level, a digital marketing agency backed by private equity firm Dubin Clark, has acquired BAM Strategy to form a unified growth platform combining performance marketing, analytics, creative, CRM, and loyalty capabilities. The combined organization creates a roughly 250-person full-service offering to deliver end-to-end marketing solutions across acquisition, retention, and loyalty for clients in CPG, education, financial services and other sectors.

Moving Traffic Media has acquired SpiderBoost, a Miami-based digital agency, to integrate SpiderBoost’s web development and technical SEO capabilities into MTM’s performance media and enterprise SEO offerings. The acquisition is intended to expand MTM’s ability to deliver end-to-end, AI-ready search and web experiences for clients across healthcare, ecommerce, and nonprofit sectors.

OuterBox, a portfolio company of WILsquare Capital, has acquired Accelerated Digital Media (ADM), a Chicago-based performance marketing agency that specializes in paid search, paid social, and analytics for healthcare and e-commerce clients. The add-on strengthens OuterBox's paid media, programmatic and analytics capabilities and expands its presence in the healthcare and enterprise e-commerce end markets. Terms were not disclosed.

MJH Life Sciences has acquired BPD Healthcare, a tech-enabled marketing and communications partner for health systems and healthcare innovators. The acquisition, completed Oct. 22, 2025 with terms undisclosed, expands MJH's capabilities in data-driven marketing, communications and strategic advisory services; WindRose Health Investors sold its stake in BPD.

HALO has acquired What's Happening Promotions, a promotional marketing agency based in Gainesville, Florida. The acquired business will operate as What's Happening Promotions Powered by HALO and will retain its team while gaining access to HALO's creative talent, technology, and operational capabilities.

Fresh Produce, LLC, a regional marketing agency with offices in Sioux Falls and Rapid City, has purchased Midwest Marketing of Rapid City following owner Dawn Claymore's decision to retire. Midwest Marketing will continue to operate under its established brand and leadership—including President Megan Batteen—while Fresh Produce supports growth in the South Dakota market.

Real Chemistry has acquired Spring & Bond, a New York–based digital media agency focused on omnichannel, data-driven media for the healthcare sector. The deal strengthens Real Chemistry's media and omnichannel capabilities; Spring & Bond's founder Elizabeth Beringer will continue to lead the team reporting to Kevin Johnson.

Mod Op, a full-service digital marketing agency based in Miami, has acquired Ascend Marketing, a tech-enabled marketing services firm that specializes in marketing automation, martech enablement, and account-based marketing (ABM). The deal expands Mod Op's end-to-end B2B marketing capabilities by adding advanced data, automation and CRM integration expertise to its service offering.

Alloy, a Purpose Group portfolio marketing and brand agency, has acquired Atlanta-area digital agency Hot Sauce to deepen Alloy’s martech and growth-marketing capabilities. The deal is an add-on to Alloy (a Purpose Group portfolio company) and will integrate Hot Sauce’s martech, UX/design, and growth marketing expertise into Alloy’s service offering.

Prezent AI acquired Prezentium, the largest business presentation services firm serving life sciences customers, in a cash-plus-equity deal and announced an additional $30M in funding. The round was led by Multiplier Capital, Greycroft and Nomura Strategic Ventures (with participation from several existing investors), valuing Prezent AI at $400M as it pursues an AI-enabled roll-up strategy to combine software and human presentation services.

eServices Payment Technology has joined forces with and integrated Public Safety Marketing to create combined membership, donation and direct-mail fundraising solutions for Fire, EMS and air medical organizations. The transaction brings Public Safety Marketing's direct-mail and printing expertise into eServices' cloud-based payments and membership platform to expand capabilities for first-responder and nonprofit customers.

The Sourcing Group (TSG) has acquired Vanguard Direct, folding the promotional-products and print services firm into TSG's corporate umbrella and planning a full rebrand. The deal increases TSG's annual revenue to $265 million (projected to exceed $300 million in 2026) and expands TSG's capabilities in technology-enabled marketing services for public and private sector clients; financial terms were not disclosed.

24 Seven, a leading privately held marketing, creative, and digital talent solutions firm, acquired creative production agency Futureman and creative talent agency MTP to expand its creative agency and talent solutions capabilities. The transactions—24 Seven's 10th and 11th acquisitions—broaden the company's service offering across immersive creative production and talent solutions.

Mountaingate Capital completed the acquisition of Walker Sands, an integrated B2B growth services agency, from Stone-Goff Partners. Walker Sands—which operates offices in Chicago, Seattle, and Boston and employs more than 170 people—will continue to be led by co-CEOs Andrew Cross and Dave Parro as Mountaingate supports growth through capability expansion, data & analytics investment, and strategic acquisitions.

Austin-based Serata Capital Partners and Dallas-based Paceline Equity Partners have acquired EventLink (EventLink Holding Company), a Sterling Heights, Michigan experiential marketing and event services provider, from Fort Point Capital. The transaction transfers ownership to the two private equity managers, who plan to support EventLink's growth, expand capabilities and geographic reach, and deepen client relationships; terms were not disclosed.

Clear Channel Outdoor Holdings, Inc. completed the sale of its Brazil business to Publibanca Brasil S.A., an affiliate of Eletromidia S.A., for R$80 million (approximately US$15 million). The divestiture is part of Clear Channel Outdoor's strategy to exit Latin America, simplify its portfolio, and improve liquidity to focus on its U.S. America and Airports businesses and pay down debt.

Spectrum Science has acquired Return on Focus, a strategic marketing consultancy that provides evidence-based brand positioning and strategic services to pharmaceutical and biotech companies. The acquisition strengthens Spectrum’s strategic and commercial capabilities—bringing Return on Focus’ data-driven positioning expertise into Spectrum’s integrated healthcare marketing platform; Dan Reinhardt and Abby Manning will continue to lead the ROF team.

5by5 Agency, part of the 3LS Inc. family of employee-owned companies, has acquired Nashville-based PR firm Heurisay. Heurisay founder Kristin Faulder will join 5by5 as Vice President of Public Relations as the acquisition expands 5by5’s integrated communications and public relations capabilities for its growth-focused clients.

Adams Outdoor Advertising has acquired Scotty Outdoor, adding 132 static billboard faces and 3 digital faces across North and South Carolina. The acquisition expands Adams' out-of-home footprint across key Carolina markets (from Boone and Charlotte to Emerald Isle and Columbia), strengthening its regional advertising coverage.

Seacoast Capital has made a subordinated debt and equity co-investment in Mail America to support a recapitalization led by Wildwood Capital. The deal provides liquidity to Mail America’s founding shareholders and positions the company to invest in people, technology, production capacity and potential add-on acquisitions to accelerate growth.

George P. Johnson (GPJ), the global experiential agency, has acquired Cresci's, a Miami-based design and creative agency known for visual identities, motion graphics, and spatial storytelling for B2B technology brands. The acquisition expands GPJ’s creative capabilities and footprint in South Florida and will integrate Cresci's into GPJ’s creative team with founder Juan Crescimone remaining as Executive Creative Director.