Pattern Group Acquires NextWave to Expand TikTok Shop and Creator-Led Commerce
December 18, 2025
Pattern Group Inc. (NASDAQ: PTRN) has acquired NextWave, a Los Angeles-based TikTok commerce agency that specializes in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The deal expands Pattern's social commerce and creator capabilities by adding NextWave's TikTok Shop Partner and Creator Affiliate Partner expertise along with a network of managed creators and affiliates.
- Buyers
- Pattern Group Inc.
- Targets
- NextWave
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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