Marketing & Advertising Acquisitions in New York

Front Row, a New York–based e-commerce and Amazon marketplace agency, has acquired Socium Media, a performance marketing and digital growth agency. Socium will merge into Front Row's integrated agency business to deepen performance marketing capabilities and expand Front Row's Connected Commerce platform, with Socium operating initially as "Socium, Powered by Front Row."

Supreme Group, a Trinity Hunt Partners‑backed healthcare and life sciences marketing and communications platform, has acquired Broth, a science‑first creative agency. Broth will join Supreme Group's Brand + Creative vertical to add scientific rigor and evidence‑driven strategy for complex therapeutic commercialization and launch work.

Creative Artists Agency (CAA) has acquired Beanstalk, a global brand licensing and management agency, and will integrate it into CAA Brand Management to expand its licensing and consumer-products capabilities. Sellers include JPE Capital, Beach Point Capital Management and the family offices of Lance Hirt and Brian Cooper; financial terms were not disclosed.

SourceCode Communications has acquired Rally Point Public Relations to deepen its media strategy capabilities and combine Rally Point's editorial storytelling with SourceCode's Storyhub AI-informed insight platform. Rally Point's team will join SourceCode immediately, with co-founder John Cook leading media strategy and fintech teams while co-founder Dorian Langlais departs to start a new consultancy.

Wonder, the parent company of Grubhub, has acquired Claim, a restaurant rewards app that offers automatic cash-back incentives and a merchant dashboard for promotions and performance tracking. The acquisition will integrate Claim's guest acquisition and retention tools into Grubhub's merchant network, beginning with availability in New York City and a nationwide rollout planned for 2026.

San Francisco-based strategic communications agency Highwire has acquired New York-based The Bliss Group, combining the two firms to create an integrated marketing and communications partner serving technology, healthcare, and financial-services clients. The deal (terms undisclosed) folds Bliss into Highwire’s platform—expanding capabilities, sector expertise and bringing Bliss leadership into senior roles at Highwire while creating a combined organization of more than 250 professionals across North America.

SPINS, the Chicago-based provider of CPG data and commerce solutions, has acquired MikMak, a New York-based commerce intelligence and omnichannel orchestration software company. The acquisition expands SPINS’ shopper engagement and omnichannel activation capabilities by combining its attribute-rich CPG dataset with MikMak’s orchestration and measurement platform to better plan, execute, and measure marketing across digital and physical touchpoints.

The Next Solutions Group (NSG), a reputation management and strategic communications consultancy, has purchased majority ownership in itself from The Next Practices Group (NPG). The terms were not disclosed; NPG will remain a minority shareholder as NSG consolidates ownership to support strategic growth and deepen client relationships.

Verndale has acquired Vaan Group, a Shopify Platinum design and technology agency, to establish a dedicated D2C commerce practice and deepen its Shopify design, build, and optimization capabilities. The deal expands Verndale's ability to deliver end-to-end Shopify storefronts, platform migrations, headless builds, and conversion optimization for DTC, luxury, and lifestyle brands.

2X, a PE-backed Marketing-as-a-Service (MaaS) and go-to-market (GTM) orchestration provider, has acquired The Kiln, a Brooklyn-based Clay partner specializing in GTM engineering and RevOps. The acquisition expands 2X’s capabilities from marketing execution to full GTM orchestration and scales The Kiln’s Clay expertise to enterprise clients as an add-on to 2X’s PE-backed platform.

Elevate, a global integrated agency, has acquired Sweet Management Group (SMG), a chef representation and culinary consultancy led by Lonny Sweet. The acquisition expands Elevate’s capabilities into culinary marketing and talent representation, adding SMG’s roster of celebrated chefs and enhancing Elevate’s offerings across sports, entertainment, hospitality, and brand partnerships.

MediaMint has acquired Taktical Digital to deepen its performance marketing and AI-enabled growth capabilities and expand its North American footprint. The deal integrates Taktical’s digital media buying, SEO, content, and full-funnel optimization expertise with MediaMint’s Agentic AI-powered services.

Cadent, a predictive advertising platform and Novacap portfolio company, has acquired VuePlanner, a YouTube-focused media intelligence and optimization platform. The deal brings YouTube creator inventory and VuePlanner’s contextual scoring, predictive targeting, and measurement capabilities into Cadent’s unified Total Video offering as a capability-expanding add-on.

Wpromote has acquired Cannes Lions–winning creative agency Giant Spoon to form a combined agency, Wpromote x Giant Spoon, blending creative, experiential, data, and full-funnel performance capabilities. The transaction was supported by Wpromote's private equity partner ZMC; Wpromote CEO Andrea Bendzick will lead the combined agency while Giant Spoon's co-founders join the executive leadership team.

Encore, a global event production and technology provider, has acquired FIRST, a global brand experience and event marketing agency headquartered in New York. The acquisition expands Encore’s in-venue and embedded team capabilities and strengthens its global footprint across North America, EMEA and APAC.

Omnicom Group Inc. completed its acquisition of The Interpublic Group of Companies, Inc., creating a combined marketing and advertising holding company with pro forma revenue in excess of $25 billion. The deal, which exchanged 0.344 Omnicom shares for each Interpublic share, unites extensive agency capabilities under Omnicom’s Omni intelligence platform to drive scale, data/technology integration and capability expansion.

Broadsign has acquired Place Exchange, a leading independent programmatic out-of-home (OOH) supply-side platform, with a minority investment from Crestline Investors. The deal integrates Place Exchange’s SSP, programmatic capabilities and team into Broadsign’s global DOOH platform to expand programmatic inventory, measurement and automation across Broadsign’s network; terms were not disclosed.

24 Seven, a marketing, creative, and digital talent platform backed by Morgan Stanley Capital Partners, has acquired New York–based marketing consulting firm Markacy. The deal expands 24 Seven’s end-to-end marketing capabilities and deepens its AI-driven performance marketing, measurement, and M&A marketing diligence offerings as part of the firm’s continued roll-up strategy.

Real Chemistry has acquired Spring & Bond, a New York–based digital media agency focused on omnichannel, data-driven media for the healthcare sector. The deal strengthens Real Chemistry's media and omnichannel capabilities; Spring & Bond's founder Elizabeth Beringer will continue to lead the team reporting to Kevin Johnson.

The Sourcing Group (TSG) has acquired Vanguard Direct, folding the promotional-products and print services firm into TSG's corporate umbrella and planning a full rebrand. The deal increases TSG's annual revenue to $265 million (projected to exceed $300 million in 2026) and expands TSG's capabilities in technology-enabled marketing services for public and private sector clients; financial terms were not disclosed.

Interluxe Group and North & Warren, in partnership and with equity backing from Mountaingate Capital, have acquired Quinn, a luxury-focused strategic communications agency. The deal adds Quinn’s storytelling, earned media, influencer and communications capabilities to the Mountaingate-backed luxury marketing platform to create an integrated end-to-end offering for luxury brands.

Bensussen Deutsch & Associates (BDA) has acquired New York–based creative branded merchandise agency Harper + Scott to deepen BDA’s creative capabilities and expand its New York presence. The deal combines Harper + Scott’s enterprise creative services and high-touch client relationships with BDA’s global technology platform, sourcing and fulfillment network to deliver scalable branded merchandise programs for large customers.

Spectrum Reach, the advertising sales business of Charter Communications, has acquired ShowSeeker, a cloud-based order management and campaign planning platform. The deal integrates ShowSeeker’s planning, proposal and order-management tools with Spectrum Reach’s Innovar automation suite to streamline media buying and ad operations across linear TV, streaming and CTV.

Accenture has acquired Superdigital, a U.S.-based social and influencer agency, and will integrate it into Accenture Song to strengthen social, influencer and short-form content capabilities. Superdigital, founded in 2013 with a team of roughly 40–60 people, will bolster Accenture Song's offerings across audience strategy, community engagement, content, commerce and measurement; financial terms were not disclosed.

Podean announced the strategic acquisition of Commerce Canal, with equity investment from Mountaingate Capital, combining the two companies into the largest independent global marketplace-focused agency. The combined business will integrate Commerce Canal's Purvey.AI platform with Podean's global marketplace services, creating a buy-and-build platform of more than 200 team members across 17 countries to support high-growth consumer brands.

BV Investment Partners has made a majority investment in The Millennium Alliance, a New York–headquartered peer-to-peer sales enablement platform that hosts curated C-suite assemblies, dinners and operates digital properties including the Millennium Live podcast. Stellus Capital Management provided unitranche financing and an equity co-investment to support the transaction; BV will work with the Millennium management team to accelerate growth, expand digital and data capabilities, and scale the executive events platform.

Grossman Marketing Group, a fourth-generation, family-owned provider of branded merchandise and marketing services based in Woburn, Massachusetts, has acquired Cooley Group, a Rochester, New York-based promotional products, print and fulfillment provider. Cooley will continue to operate under its name as a division of Grossman with its offices and team remaining in place, expanding Grossman's regional footprint, capabilities (technology, e-commerce, logistics) and sustainability programs like SwagCycle.

Real Chemistry has acquired Greater Than One, an award-winning healthcare-first media, technology and omnichannel strategy agency. The deal brings Greater Than One's proprietary media planning and engagement tools into Real Chemistry's AI-driven healthcare marketing platform to expand capability and performance for pharma and biotech clients; terms were not disclosed.

DealMaker, the New York-based retail capital-raising platform, has acquired Rally On Media, a video creative agency that has helped generate approximately $250 million in online investments since 2020. Rally On's co-founder and CEO Alex Portera will join DealMaker as Vice President, Creative and Content as the agency's team and creator network are integrated into DealMaker's AI-driven performance marketing and marketing services to accelerate investor acquisition and conversion.

Oktopost, the B2B social media management and marketing intelligence platform, has acquired Milk Video, a short-form video creation platform for marketers. The acquisition adds video creation and repurposing capabilities to Oktopost's product suite to help B2B marketing teams produce scalable, social-first video content.

Supreme Group, the Trinity Hunt Partners–backed healthcare and life sciences marketing platform, has acquired Nimble Works and its sister agency Vital Works. The deal expands Supreme Group’s creative, digital, and AI-informed capabilities to better serve biopharma, health tech, and digital health clients as add-on acquisitions to its integrated platform.

Stagwell has acquired JetFuel, an experiential marketing and creative agency headquartered in New York City, and will fold it into its integrated experiential agency TEAM. The move expands Stagwell’s live brand experience, retail/shopper marketing and sponsorship activation capabilities to better serve clients like Walmart, Unilever and Kimberly-Clark.

Equiniti (EQ) has completed its acquisition of Notified from West Technology Group, LLC, combining EQ's shareholder services and investor relations capabilities with Notified's PR and IR technology. The deal creates an end-to-end corporate communications and shareholder engagement provider, expanding EQ's global footprint and accelerating its product roadmap.

Yes&, an integrated marketing agency, has acquired Beacon Digital Marketing, a New York–based digital marketing agency that serves B2B brands in SaaS, cybersecurity, fintech, and professional services. The deal brings Beacon's team and B2B-focused capabilities into Yes&'s platform to deepen its B2B and fintech/cybersecurity practice offerings.

The Independents has acquired New York–based design studio 2x4, integrating the studio’s brand strategy, design, and experiential capabilities into the group. The move expands The Independents’ luxury and lifestyle communications offering and strengthens its global creative network; The Independents is backed by Banijay Group and Towerbrook Capital Partners.

MotionPoint has acquired GetGloby, an AI-driven platform for originating, transcreating, and translating multilingual marketing content, to extend its capabilities beyond website localization into full multilingual content creation across paid and owned channels. The deal is supported by MotionPoint's private equity partner Lightview Capital and positions MotionPoint as a purpose-built multilingual marketing platform integrating AI translation, BrandVoice, and JAGA AI features.

Regent, a global private equity firm, has completed the acquisition of Foundry — IDG’s portfolio of editorial brands, awards, events, and marketing services. The sale by International Data Group enables IDG to focus on its core IDC business; terms were not disclosed and Centerview Partners advised IDG.

Redbrick, a Victoria-based company that builds and operates a portfolio of digital businesses, has acquired Paved, a New York–based newsletter advertising marketplace. Paved connects advertisers and publishers (3,000+ publishers and 253 million subscribers) and will be integrated into Redbrick's portfolio to expand its newsletter advertising and ad-technology capabilities.

Vancouver-based Apply Digital has acquired personalization and MarTech agency Ragnarok for an undisclosed sum to strengthen its customer engagement and data-driven marketing capabilities. Ragnarok — a team of ~50 specialists known for MarTech systems integration and personalization across e-commerce, media and SaaS clients — will integrate with Apply Digital's strategy, design and engineering capabilities to offer end-to-end digital lifecycle services.

Truelink Capital, a private equity firm, has acquired R/GA, the creative innovation company, from Interpublic Group. Financial terms were not disclosed; Interpublic said the sale lets it sharpen focus on its core strategic offerings.

MikeWorldWide has completed the full acquisition of Berk Communications, bringing the longtime affiliate into full ownership while preserving Berk's brand and leadership. The deal expands MWW's sports, entertainment, and lifestyle PR capabilities, and gives Berk access to MWW's integrated resources, data analytics and AI-driven tools.

DoubleVerify has agreed to acquire ad-measurement startup Rockerbox in an all-cash deal valued at $85 million (with additional equity for employees). The acquisition bolsters DoubleVerify's ad tech capabilities—adding attribution and campaign performance measurement—and Rockerbox's ~50 employees will join DoubleVerify's New York-based team; the deal is expected to close early in Q2.

North & Warren has acquired Interluxe Group to create an integrated luxury marketing platform combining North & Warren's digital audience data and content capabilities with Interluxe's experiential and in-person activation services. The transaction was facilitated by an equity investment from Mountaingate Capital and creates a combined company of more than 100 employees across North America and Europe.

Bridgeside Capital acquired a control equity position in marketing and events agency Catalyst MXE, while NewSpring Mezzanine provided subordinated debt and equity to support the transaction. Proceeds were used to fund Catalyst’s simultaneous add-on acquisitions of SPOON Events and Nomadic Agency as part of a buy‑and‑build strategy to broaden creative, events, and experiential capabilities.

Lead Capital Partners and Petra Capital Partners made a strategic platform investment in Lieberman, Inc., a custom primary market research and analytics firm. The investment will support Lieberman's growth and capability expansion while the company remains led by its existing management team.

Stirista has acquired New York-based digital agencies Magnetik and Andrews Wharton to expand its marketing technology and data-driven marketing capabilities. The additions integrate creative, digital strategy, and personalized data-driven services into Stirista's suite, with employees from both firms joining the Stirista team.

AEA Investors has acquired digital experience and design firm Huge from Interpublic Group (IPG) and will combine Huge with AEA portfolio company Hero Digital to form a larger independent experience transformation business. The strategic combination aims to expand capabilities, scale global reach, and deliver enhanced AI-driven and data-led digital experiences for enterprise clients.

Rise New York & Partners, an independent creative agency, has acquired experiential studio Spaces&Creatures and rebranded it as Artlab by Rise. The deal expands Rise's creative-technology and experiential capabilities and will move the new entity's operations to New York City, with global creative leadership from Edson Pavoni and Bella Nardini.

Shamrock Capital, a Los Angeles-based investment firm, has acquired DE-YAN, a New York–headquartered experiential consultancy specializing in design, production and technology-driven live experiences. Monroe Capital arranged a senior credit facility to support the acquisition; Evros Group and Willkie Farr & Gallagher served as M&A and legal advisors, respectively.

O2 Investment Partners, through Orchestra, has made an investment in and partnered with Small Girls PR to expand Orchestra's consumer, experiential and influencer marketing capabilities. Small Girls PR, co-founded by Mallory Blair and Bianca Caampued, operates in New York and Los Angeles with about 75 employees; financial terms were not disclosed.