Tracked deals
20
20 tracked deals across 2010-2025.
Operating Company
Business Services
VML
New York, New York, United States
Formerly known as GroupM, H+K, H+K Strategies
Global creative, data, technology and customer experience agency brand formed by uniting Wunderman Thompson and VMLY&R under WPP.
- Focus Areas
- Creative services, Customer experience (CX), Commerce & customer journeys
- Website
- www.vml.com
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Buyout
20 buyout
VML Acquisition Volume by Year
Last 5 years
Supporting Data
Recent Transactions
Showing the 12 most recent of 20 tracked deals for VML.
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April 3, 2025
- Buyer
- WPP, GroupM
- Target
- InfoSum
- Industry
- Data & Analytics
- Location
- England, United Kingdom
- Type
- Buyout
WPP has acquired InfoSum, the data collaboration and privacy-preserving clean room platform, and will place it within GroupM to expand WPP's AI-enabled data and marketing capabilities. InfoSum's CEO Lauren Wetzel will remain in place and also become Chief Solutions Officer for GroupM as WPP integrates InfoSum's federated learning and privacy-safe data network into WPP Open.
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April 20, 2023
- Buyer
- WPP
- Target
- amp
- Industry
- Marketing & Advertising
- Location
- Bavaria, Germany
- Type
- Buyout
WPP has acquired amp, a global sonic branding agency, and will integrate it into its Landor & Fitch brand and design consultancy to expand its audio, generative AI and experiential brand design capabilities. Amp, which has main hubs in Germany and the United States and a global team of more than 60 people, brings the Sonic DNA framework and Sonic Hub AI toolset to WPP's offering.
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March 27, 2023
- Buyer
- WPP, VMLY&R
- Target
- Obviously
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
WPP has acquired Obviously, a technology-led social influencer marketing agency headquartered in New York. The roughly 100-person team and Obviously’s proprietary creator‑marketing platform will join WPP’s VMLY&R network to strengthen WPP’s data-driven influencer and social content capabilities globally.
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March 22, 2023
- Buyer
- WPP, GroupM
- Target
- Goat
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Buyout
WPP has acquired Goat, a data-driven influencer marketing agency founded in 2015 with 150+ staff across three global offices. Goat will join WPP's media investment group GroupM and merge with INCA to create a globally scaled influencer marketing offering, strengthening WPP's data-led influencer and social capabilities.
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January 5, 2023
- Buyer
- WPP, Wunderman Thompson
- Target
- Fēnom Digital
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
WPP has acquired Fēnom Digital, a fast-growing Salesforce-focused digital commerce and transformation agency founded by Dylan Runne. Fēnom Digital will join WPP's Wunderman Thompson commerce capability to strengthen the group's enterprise commerce, order management and customer experience offerings across North America.
-
December 8, 2022
- Buyer
- WPP, Wunderman Thompson
- Target
- Diff
- Industry
- Marketing & Advertising
- Location
- Quebec, Canada
- Type
- Buyout
WPP has acquired Diff, a Montreal-based commerce agency of about 115 employees that specializes in Shopify development, front-end design, site optimization and systems integration. Diff will join the Wunderman Thompson global network to strengthen WPP's digital commerce capabilities and expand its partner ecosystem in North America.
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October 6, 2022
- Buyer
- WPP, VMLY&R
- Target
- Passport Brand Design
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
WPP has acquired Passport Brand Design, a Southern California–based brand design agency, which will join VMLY&R's global network. The deal expands WPP and VMLY&R's creative and brand design capabilities and strengthens their West Coast presence to better serve consumer and global brand clients.
-
September 21, 2022
- Buyer
- WPP, Hill+Knowlton Strategies
- Target
- JeffreyGroup
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
WPP, through its Hill+Knowlton Strategies network, has acquired JeffreyGroup, a leading independent corporate communications, public affairs and marketing consultancy focused on Latin America. The deal brings JeffreyGroup's ~330 employees and offices across Latin America into Hill+Knowlton, doubling H+K's footprint in the region and creating the largest global communications agency presence in Latin America.
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September 1, 2022
- Buyer
- WPP, Wunderman Thompson Commerce
- Target
- Newcraft
- Industry
- Marketing & Advertising
- Location
- North Holland, Netherlands
- Type
- Buyout
WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.
-
- Buyer
- WPP
- Target
- Corebiz
- Industry
- Marketing & Advertising
- Location
- São Paulo, Brazil
- Type
- Buyout
WPP has acquired Corebiz, a Latin American ecommerce agency specializing in VTEX implementation. Corebiz, which employs over 600 people primarily in São Paulo and Franca, Brazil, will join WPP's VMLY&R COMMERCE network to strengthen WPP's digital commerce capabilities across Latin America and globally.
-
June 30, 2022
- Buyer
- WPP
- Target
- Bower House Digital
- Seller
- Bryan Dobson, Meg Quinn
- Industry
- Marketing & Advertising
- Location
- Australia
- Type
- Buyout
WPP has agreed to acquire Bower House Digital, a marketing technology services agency based in Australia, to join Ogilvy’s global network. The deal is intended to strengthen WPP/Ogilvy’s ability to deliver technology-driven marketing solutions, including expertise in Salesforce Marketing Cloud implementations.
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- Buyer
- WPP, Wunderman Thompson
- Target
- Village Marketing
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
WPP has acquired Village Marketing, an influencer marketing and creator-economy agency, with Village joining the Wunderman Thompson network. The deal brings Village Marketing's ~150 employees and creator-focused capabilities into WPP to expand its influencer and social-first offerings for major consumer brands.
Related Acquisition Pages
Marketing & Advertising Buyers & Acquisitions
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Data & Analytics Buyers & Acquisitions
2 tracked deals by VML.
AI & Machine Learning Buyers & Acquisitions
1 tracked deal by VML.
E-Commerce Buyers & Acquisitions
1 tracked deal by VML.
Acquisitions in New York
4 tracked deals by VML.
Acquisitions in California
2 tracked deals by VML.
Acquisitions in Florida
2 tracked deals by VML.
Acquisitions in Illinois
1 tracked deal by VML.
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