WPP Acquires Sonic Branding Agency amp
April 20, 2023
WPP has acquired amp, a global sonic branding agency, and will integrate it into its Landor & Fitch brand and design consultancy to expand its audio, generative AI and experiential brand design capabilities. Amp, which has main hubs in Germany and the United States and a global team of more than 60 people, brings the Sonic DNA framework and Sonic Hub AI toolset to WPP's offering.
- Buyers
- WPP
- Targets
- amp
- Industry
- Marketing & Advertising
- Location
- Bavaria, Germany
- Transaction Type
- Buyout
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