WPP Acquires Majority Stake in Made Thought

December 6, 2021

WPP has acquired a majority stake in branding and design agency Made Thought and will integrate the studio into AKQA, joining Universal Design Studio and Map Project Office to form a collective called The New Standard. Made Thought, founded in 2000, operates from London and New York and employs roughly 55 people, serving clients including Pinterest, Unilever, LVMH and Sonos.

Buyers
WPP
Targets
Made Thought
Location
United Kingdom
Transaction Type
Buyout

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