Wunderman Thompson (WPP) Acquires Marketing Technology Consultancy XumaK

WPP Acquires Newcraft

September 1, 2022

Marketing & Advertising

WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.

WPP Acquires Village Marketing to Strengthen Creator Economy Capabilities

February 22, 2022

Marketing & Advertising

WPP has acquired Village Marketing, an influencer marketing and creator-economy agency, with Village joining the Wunderman Thompson network. The deal brings Village Marketing's ~150 employees and creator-focused capabilities into WPP to expand its influencer and social-first offerings for major consumer brands.

WPP Acquires Majority Stake in Made Thought

December 6, 2021

Marketing & Advertising

WPP has acquired a majority stake in branding and design agency Made Thought and will integrate the studio into AKQA, joining Universal Design Studio and Map Project Office to form a collective called The New Standard. Made Thought, founded in 2000, operates from London and New York and employs roughly 55 people, serving clients including Pinterest, Unilever, LVMH and Sonos.

WPP Acquires Cloud Commerce Group

November 30, 2021

E-Commerce

WPP has acquired Cloud Commerce Group (CCG), a UK-based multi-channel ecommerce software provider that helps brands market, sell and fulfil across marketplaces such as Amazon, eBay, Etsy and Wayfair. CCG — which employs over 100 people across Europe and powers over £1 billion in annual GMV — will join the Wunderman Thompson Commerce network to strengthen WPP’s commerce and technology capabilities.

Accenture Acquires Xoomworks Group

October 19, 2021

Consulting

Accenture has acquired Xoomworks Group, a London-based consulting and technology firm specializing in procurement transformation and bespoke software development. The acquisition brings Xoomworks' team of more than 250 professionals across multiple European countries into Accenture to strengthen its procurement, digital transformation and Closed Loop Spend Management capabilities.

Wunderman Thompson / WPP Acquires NN4M

March 3, 2021

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired NN4M, a mobile commerce technology and consultancy headquartered in Edinburgh. The acquisition strengthens Wunderman Thompson Commerce's multichannel and mobile commerce capabilities as part of WPP's strategy to build marketing-technology and ecommerce offerings.