Wunderman Thompson / WPP Acquires NN4M

WPP Acquires Fēnom Digital

January 5, 2023

Marketing & Advertising

WPP has acquired Fēnom Digital, a fast-growing Salesforce-focused digital commerce and transformation agency founded by Dylan Runne. Fēnom Digital will join WPP's Wunderman Thompson commerce capability to strengthen the group's enterprise commerce, order management and customer experience offerings across North America.

WPP Acquires Montreal-Based Commerce Agency Diff

December 8, 2022

Marketing & Advertising

WPP has acquired Diff, a Montreal-based commerce agency of about 115 employees that specializes in Shopify development, front-end design, site optimization and systems integration. Diff will join the Wunderman Thompson global network to strengthen WPP's digital commerce capabilities and expand its partner ecosystem in North America.

WPP Acquires Newcraft

September 1, 2022

Marketing & Advertising

WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.

WPP Acquires Village Marketing to Strengthen Creator Economy Capabilities

February 22, 2022

Marketing & Advertising

WPP has acquired Village Marketing, an influencer marketing and creator-economy agency, with Village joining the Wunderman Thompson network. The deal brings Village Marketing's ~150 employees and creator-focused capabilities into WPP to expand its influencer and social-first offerings for major consumer brands.

WPP Acquires Cloud Commerce Group

November 30, 2021

E-Commerce

WPP has acquired Cloud Commerce Group (CCG), a UK-based multi-channel ecommerce software provider that helps brands market, sell and fulfil across marketplaces such as Amazon, eBay, Etsy and Wayfair. CCG — which employs over 100 people across Europe and powers over £1 billion in annual GMV — will join the Wunderman Thompson Commerce network to strengthen WPP’s commerce and technology capabilities.

Wunderman Thompson (WPP) Acquires Marketing Technology Consultancy XumaK

February 12, 2020

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired XumaK, a Miami-based marketing technology consultancy specializing in Adobe Experience Manager and commerce solutions. The deal (terms undisclosed) expands Wunderman Thompson’s experience technology capability in North America and deepens WPP’s technology offering.