WPP Acquires Fēnom Digital

WPP Acquires Montreal-Based Commerce Agency Diff

December 8, 2022

Marketing & Advertising

WPP has acquired Diff, a Montreal-based commerce agency of about 115 employees that specializes in Shopify development, front-end design, site optimization and systems integration. Diff will join the Wunderman Thompson global network to strengthen WPP's digital commerce capabilities and expand its partner ecosystem in North America.

WPP Acquires Newcraft

September 1, 2022

Marketing & Advertising

WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.

WPP to Acquire Bower House Digital

June 30, 2022

Marketing & Advertising

WPP has agreed to acquire Bower House Digital, a marketing technology services agency based in Australia, to join Ogilvy’s global network. The deal is intended to strengthen WPP/Ogilvy’s ability to deliver technology-driven marketing solutions, including expertise in Salesforce Marketing Cloud implementations.

WPP Acquires Cloud Commerce Group

November 30, 2021

E-Commerce

WPP has acquired Cloud Commerce Group (CCG), a UK-based multi-channel ecommerce software provider that helps brands market, sell and fulfil across marketplaces such as Amazon, eBay, Etsy and Wayfair. CCG — which employs over 100 people across Europe and powers over £1 billion in annual GMV — will join the Wunderman Thompson Commerce network to strengthen WPP’s commerce and technology capabilities.

Wunderman Thompson / WPP Acquires NN4M

March 3, 2021

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired NN4M, a mobile commerce technology and consultancy headquartered in Edinburgh. The acquisition strengthens Wunderman Thompson Commerce's multichannel and mobile commerce capabilities as part of WPP's strategy to build marketing-technology and ecommerce offerings.

Wunderman Thompson (WPP) Acquires Marketing Technology Consultancy XumaK

February 12, 2020

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired XumaK, a Miami-based marketing technology consultancy specializing in Adobe Experience Manager and commerce solutions. The deal (terms undisclosed) expands Wunderman Thompson’s experience technology capability in North America and deepens WPP’s technology offering.